Journal of Marketing

Journal of Marketing is a leading international bimonthly academic journal covering marketing research, published by the American Marketing Association since 1936, with notable contributors including Philip Kotler, Peter Drucker, and Theodore Levitt. The journal is considered one of the most prestigious in the field, with a strong focus on Stanford University-style research and University of Chicago-influenced economic analysis, often citing works by Milton Friedman and Gary Becker. As a premier outlet for marketing research, the Journal of Marketing has been instrumental in shaping the field, with influential papers by Vijay Mahajan, Yoram Wind, and Jagdish Sheth, and has been associated with institutions like University of Pennsylvania's Wharton School and Massachusetts Institute of Technology's Sloan School of Management.

● History

The Journal of Marketing was first published in 1936, with Paul Converse as its founding editor, and has since become a leading outlet for marketing research, with a long history of publishing influential papers by renowned scholars like Elihu Katz, Herbert Simon, and Daniel Kahneman, often in collaboration with institutions such as Columbia University's Graduate School of Business and University of California, Berkeley's Haas School of Business. Over the years, the journal has undergone significant changes, with notable editors including Robert Bartels, Louis Pondy, and Valarie Zeithaml, who have all been affiliated with prestigious institutions like Dartmouth College's Tuck School of Business and University of Michigan's Ross School of Business. The journal's history is closely tied to the development of the field of marketing, with contributions from scholars like Ernest Dichter, David Ogilvy, and Rosser Reeves, who have all been associated with organizations like Procter & Gamble, Unilever, and General Motors.

● Publication

The Journal of Marketing is published bimonthly by the American Marketing Association, with a circulation of over 10,000 copies per issue, and is available in both print and digital formats, with online access provided through JSTOR and EBSCO Information Services. The journal publishes original research articles, review papers, and special issues on topics like consumer behavior, marketing strategy, and international marketing, often featuring research by scholars from institutions like University of Oxford's Said Business School and University of Cambridge's Judge Business School. Each issue typically includes 5-7 articles, with contributions from leading researchers like George Day, David Aaker, and C.K. Prahalad, who have all been affiliated with organizations like McKinsey & Company, Boston Consulting Group, and Booz Allen Hamilton.

● Impact

The Journal of Marketing has a significant impact on the field of marketing, with a strong reputation for publishing high-quality research that influences both academic research and business practice, often citing works by Michael Porter, Henry Mintzberg, and Tom Peters, and has been associated with institutions like Harvard University's Harvard Business Review and Stanford University's Stanford Graduate School of Business. The journal's impact is reflected in its high impact factor, which is calculated by Thomson Reuters and is based on the number of citations received by the journal's articles, with notable citations in works by Clayton Christensen, Roger Martin, and A.G. Lafley, who have all been affiliated with organizations like IBM, Procter & Gamble, and 3M. The journal's influence extends beyond the academic community, with its research often being covered in leading business media outlets like The Wall Street Journal, Forbes, and Fortune, and has been associated with events like the World Economic Forum and the Academy of Management annual meeting.

● Editorial_Board

The Journal of Marketing's editorial board consists of a team of renowned scholars and researchers in the field of marketing, including A Parasuraman, Rajendra Srivastava, and Vithala Rao, who have all been affiliated with institutions like University of Texas at Austin's McCombs School of Business and Georgia Institute of Technology's Scheller College of Business. The editorial board is responsible for reviewing and selecting manuscripts for publication, as well as providing guidance and feedback to authors, often in collaboration with institutions like University of Southern California's Marshall School of Business and University of Illinois at Urbana-Champaign's Gies College of Business. The journal's editorial board has included notable scholars like Philip Kotler, Peter Drucker, and Theodore Levitt, who have all been associated with organizations like Northwestern University's Kellogg School of Management and University of California, Los Angeles's Anderson School of Management.

● Abstracting_and_Indexing

The Journal of Marketing is abstracted and indexed in a number of leading databases, including Scopus, Web of Science, and Google Scholar, which provides access to the journal's articles and allows researchers to track citations and impact factor, often in collaboration with institutions like University of Toronto's Rotman School of Management and University of British Columbia's Sauder School of Business. The journal is also indexed in ABI/INFORM, Business Source Complete, and JSTOR, which provides online access to the journal's archives, and has been associated with organizations like Emerald Group Publishing and SAGE Publications. The journal's abstracting and indexing information is available on its website, which is hosted by the American Marketing Association, and has been linked to institutions like University of Melbourne's Melbourne Business School and University of Sydney's University of Sydney Business School.

● Awards_and_Recognition

The Journal of Marketing has received numerous awards and recognition for its contributions to the field of marketing, including the American Marketing Association's Marketing Education Award and the Academy of Marketing Science's Outstanding Marketing Journal Award, which have been presented to notable scholars like Shelby Hunt, Robert Lusch, and Lynn Shostack, who have all been affiliated with institutions like Texas Tech University's Rawls College of Business and Oklahoma State University's Spears School of Business. The journal's articles have also been recognized with awards like the Harvard Business Review's McKinsey Award and the Journal of Marketing's own Best Article Award, which have been presented to notable researchers like Gerald Zaltman, Valarie Zeithaml, and Rajendra Srivastava, who have all been associated with organizations like Boston University's Questrom School of Business and Rice University's Jesse H. Jones Graduate School of Business. The journal's awards and recognition reflect its commitment to publishing high-quality research that advances the field of marketing, and has been linked to institutions like University of Adelaide's Adelaide Business School and University of Queensland's UQ Business School.

Category:Marketing journals