American Marketing Association

American Marketing Association is a professional organization for marketing professionals, founded in 1937 by University of Wisconsin–Madison professor Nathaniel B. Fowler. The organization has over 30,000 members, including professionals from Procter & Gamble, Coca-Cola, and Microsoft. The American Marketing Association is headquartered in Chicago, Illinois, and has chapters in New York City, Los Angeles, and Washington, D.C., among other cities. The organization is led by Russ Klein, a veteran marketing executive with experience at Burger King and Arby's.

● History

The American Marketing Association was founded in 1937 by a group of marketing professionals, including Nathaniel B. Fowler and Paul T. Cherington, who were both professors at University of Wisconsin–Madison and Harvard University. The organization's early years were marked by a focus on market research and consumer behavior, with influential thinkers like Vance Packard and Ernest Dichter contributing to the field. The American Marketing Association has also been influenced by the work of Peter Drucker, a renowned management expert who taught at New York University and Claremont Graduate University. Over the years, the organization has expanded its scope to include topics like digital marketing, social media marketing, and sustainability marketing, with input from experts at Google, Facebook, and Patagonia.

● Organization

The American Marketing Association is governed by a AMA Board of Directors, which includes representatives from IBM, General Electric, and American Express. The organization has a number of committees and councils, including the AMA Marketing Research Committee and the AMA Digital Marketing Council, which focus on issues like data analytics and artificial intelligence. The American Marketing Association also has a number of special interest groups, including the AMA Nonprofit Marketing SIG and the AMA Healthcare Marketing SIG, which provide a forum for professionals to share knowledge and best practices. The organization has partnerships with other professional organizations, such as the American Advertising Federation and the Public Relations Society of America, as well as with companies like Deloitte and Accenture.

● Mission_and_Objectives

The American Marketing Association's mission is to advance the field of marketing and to provide its members with the knowledge, skills, and resources they need to succeed in their careers. The organization's objectives include promoting marketing ethics and social responsibility, as well as providing opportunities for professional development and networking. The American Marketing Association is committed to diversity, equity, and inclusion, and has initiatives in place to promote these values, such as the AMA Diversity, Equity, and Inclusion Committee. The organization also works to advance the field of marketing through research and thought leadership, with contributions from experts at University of California, Berkeley and Massachusetts Institute of Technology.

● Education_and_Research

The American Marketing Association offers a range of educational programs and resources, including conferences, webinars, and online courses. The organization's AMA Marketing Research Conference is a premier event in the field, featuring presentations from experts at University of Michigan and Stanford University. The American Marketing Association also publishes a number of research journals, including the Journal of Marketing and the Journal of Public Policy & Marketing, which are edited by scholars from University of Texas at Austin and University of Southern California. The organization's AMA Foundation provides funding for marketing research and education initiatives, with support from companies like PepsiCo and Walmart.

● Certification_and_Awards

The American Marketing Association offers a number of certification programs, including the AMA Professional Certified Marketer (PCM) and the AMA Certified Marketing Professional (CMP). These programs are designed to recognize the skills and knowledge of marketing professionals, and are based on industry standards developed in consultation with experts from American Management Association and National Retail Federation. The American Marketing Association also presents a number of awards each year, including the AMA Marketing Hall of Fame and the AMA Effie Awards, which recognize excellence in marketing and advertising. The organization's awards are judged by a panel of experts from Adweek and Forbes.

● Publications_and_Resources

The American Marketing Association publishes a number of publications, including Marketing News and AMA Quarterly, which feature articles and insights from experts at Harvard Business Review and Forrester Research. The organization also offers a range of online resources, including webinars, podcasts, and blog posts, which provide marketing professionals with the latest information and trends in the field. The American Marketing Association's AMA Library is a comprehensive resource for marketing professionals, with access to books, articles, and research reports from University of Oxford and Columbia University. The organization's AMA Career Center provides job listings and career advice, with input from experts at LinkedIn and Glassdoor. Category:Marketing organizations