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Numero (magazine)

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Numero (magazine)
TitleNuméro
EditorElena Bruna
CategoryFashion magazine
FrequencyMonthly
Firstdate1998
CountryFrance
BasedParis
LanguageFrench language

Numero (magazine) is a Paris-based monthly fashion magazine founded in 1998 that covers fashion and editorial photography with intersections in contemporary art, culture and luxury. The publication is known for high-production imagery, avant-garde visual direction, and long-form interviews with figures from film, music, visual arts and literature. Numéro has spawned international editions and special projects involving designers, photographers and institutions across Europe, Asia and the Americas.

History

Numéro was launched in 1998 by former fashion editor Elisabeth Djian with early commercial and creative ties to houses such as Yves Saint Laurent (brand), Chanel, Dior (fashion house) and Prada. In its formative years the magazine featured editorial collaborations with photographers associated with Condé Nast, Vogue (magazine), W Magazine and galleries like Gagosian Gallery and Pace Gallery. Over the 2000s Numéro positioned itself alongside titles such as i-D (magazine), The Face, Another Magazine, and Dazed (magazine), while engaging editors and creative directors who previously worked at Elle (magazine), Harper's Bazaar, and L'Officiel. The magazine navigated industry changes caused by the expansion of Instagram, the decline of traditional ad pages by conglomerates including LVMH and Kering, and the rise of digital platforms like Models.com and Business of Fashion.

Editorial profile and content

Numéro's editorial remit centers on high fashion editorials, artist portfolios, cover interviews, and trend reports that bridge Paris Fashion Week, Milan Fashion Week, London Fashion Week, and New York Fashion Week. Features regularly profile creatives such as Karl Lagerfeld, Alexander McQueen, Miuccia Prada, Hedi Slimane, Phoebe Philo and performers including Madonna, Beyoncé, David Bowie, and Kanye West. The magazine runs cultural essays referencing institutions like the Musée d'Orsay, Tate Modern, Museum of Modern Art, and writers from publications such as The New Yorker, Le Monde, and The Guardian. Business and industry perspectives appear alongside interviews with executives from brands including Balenciaga, Louis Vuitton, Hermès (company), and consultancies such as McKinsey & Company when fashion commerce intersects with broader market trends.

Design, photography, and contributors

Numéro built a reputation through a roster of photographers and stylists from the global fashion circuit: names appearing in its pages include Steven Meisel, Annie Leibovitz, Mario Testino, Inez van Lamsweerde, Vittorio Zunino Celotto, Juergen Teller, and Tim Walker. Stylists and creative directors associated with the title have included figures from Pat McGrath, Edward Enninful, Caroline Issa, Emmanuelle Alt, and art directors drawn from Aperture (magazine) contributors. Models who graced Numéro covers and editorials range from Naomi Campbell and Kate Moss to newer faces discovered via agencies like IMG Models, Elite Model Management, and Next Management. The magazine also commissions work from contemporary artists who exhibit at venues such as Centre Pompidou, Serpentine Galleries, and Whitney Museum of American Art.

International editions and circulation

Following the success of its Paris edition, Numéro expanded with editions and licensing partnerships in markets including Japan, Korea, Spain, and China, collaborating with publishers linked to media groups like Hearst Communications, Asahi Shimbun, and Magnolia (publisher). Circulation strategies combined luxury advertising partnerships with distribution at flagship retailers such as Colette (store), Selfridges, Harrods, and international newsstands. Digital presence grew through social accounts on platforms including Instagram (company), Facebook, and content syndication with fashion aggregators like Fashionista (website) and Business of Fashion, although print remained central to the brand identity.

Special issues and collaborations

Numéro produced themed and collector issues that emphasized singular creative visions, collaborating with designers and cultural institutions for capsule editions and exhibitions. Notable collaborations involved fashion houses such as Comme des Garçons, Issey Miyake, Givenchy, and designers like Isabel Marant who guest-edited or contributed bespoke visual material. The magazine partnered with museums and biennales including the Venice Biennale and Frieze Art Fair to publish artist portfolios and commissions. Special issues showcased retrospective tributes to figures such as Helmut Newton, Irving Penn, Coco Chanel, and Yves Klein.

Reception and controversies

Critics have praised Numéro for advancing editorial photography and art-direction innovations, receiving favorable commentary in outlets like The New York Times, The Guardian, and Financial Times. At the same time the magazine faced controversies over representation, cultural appropriation, and workplace disputes similar to debates involving Condé Nast and Hearst titles; these episodes triggered public discussions in media such as Dazed (magazine) and i-D (magazine). Legal and labor issues occasionally surfaced around licensing deals in international editions and the shifting economics of print periodicals, echoing broader industry disputes involving News Corp and Future plc.

Category:French magazines Category:Fashion magazines Category:Magazines established in 1998