Bloomberg Businessweek

Bloomberg Businessweek is a weekly business magazine published by Bloomberg L.P., founded by Michael Bloomberg, Thomas Secunda, Duncan MacMillan, and Charles Zegar. The magazine was originally published by McGraw-Hill and was known as Business Week until it was acquired by Bloomberg L.P. in 2009. Bloomberg Businessweek is widely read by Harvard Business School, Stanford Graduate School of Business, and Wharton School students, as well as by professionals at Goldman Sachs, Morgan Stanley, and JPMorgan Chase. The magazine's editorial team includes experienced journalists who have worked at The Wall Street Journal, The New York Times, and Forbes.

History

The history of Bloomberg Businessweek dates back to 1929, when it was first published by McGraw-Hill as Business Week. The magazine was founded by Malcolm Muir, who served as its first editor. Over the years, Bloomberg Businessweek has undergone several changes in ownership and editorial direction, including a major redesign in 2010 under the leadership of Josh Tyrangiel, who previously worked at Time magazine and Vanity Fair. The magazine has also expanded its coverage to include more international news and analysis, with correspondents based in London, Tokyo, and Beijing. Bloomberg Businessweek has won numerous awards, including the National Magazine Award and the Gerald Loeb Award, which recognizes excellence in business journalism, as awarded by the University of California, Los Angeles.

Content and features

Bloomberg Businessweek features a wide range of content, including news, analysis, and commentary on business, finance, and economics. The magazine's coverage includes topics such as Wall Street, Silicon Valley, and the European Union, as well as industries like technology, healthcare, and energy. Regular features include the Bloomberg Businessweek 50, a list of the most influential companies in the world, as ranked by Fortune (magazine), and the Bloomberg Businessweek Global Tech Forum, which brings together leaders from Google, Amazon, and Microsoft to discuss the latest trends and innovations. The magazine also publishes annual rankings of the best business schools, including MIT Sloan School of Management, University of Chicago Booth School of Business, and Columbia Business School. Bloomberg Businessweek has a strong focus on investigative journalism, with in-depth reports on topics like corporate governance, financial regulation, and sustainability, as covered by The Economist, Financial Times, and Barron's.

Circulation and readership

Bloomberg Businessweek has a global circulation of over 900,000 copies per week, with readers in more than 150 countries. The magazine's audience includes business leaders, investors, and professionals at companies like Apple, Facebook, and Walmart. Bloomberg Businessweek is also widely read by students and faculty at top business schools, including University of Oxford, University of Cambridge, and INSEAD. The magazine's online edition is available on the Bloomberg Terminal, which is used by professionals at Bank of America, Citigroup, and Deutsche Bank. Bloomberg Businessweek also has a strong social media presence, with over 2 million followers on Twitter and LinkedIn, where it engages with influencers like Richard Branson, Bill Gates, and Warren Buffett.

Impact and reception

Bloomberg Businessweek has had a significant impact on the business world, with its reporting and analysis influencing decision-makers at companies like General Electric, Procter & Gamble, and Coca-Cola. The magazine's coverage of major events like the 2008 financial crisis, the European sovereign-debt crisis, and the COVID-19 pandemic has been widely followed by investors, policymakers, and business leaders. Bloomberg Businessweek has also been recognized for its investigative reporting, including exposés on corporate fraud, money laundering, and tax evasion, which have led to changes in laws and regulations, such as the Dodd-Frank Wall Street Reform and Consumer Protection Act and the Foreign Account Tax Compliance Act. The magazine's awards and recognition include the Pulitzer Prize, the National Magazine Award, and the Gerald Loeb Award, as presented by the Society of American Business Editors and Writers.

Notable contributors

Bloomberg Businessweek has a team of experienced journalists and editors, including Peter Coy, Sheelah Kolhatkar, and Paul Barrett, who have written for The New Yorker, The Atlantic, and Vanity Fair. The magazine has also featured contributions from notable writers and thinkers, including Nouriel Roubini, Joseph Stiglitz, and Paul Krugman, who have taught at New York University, Columbia University, and Princeton University. Other notable contributors include Sarah Kendzior, Glenn Greenwald, and Nicholas Kristof, who have worked at The Guardian, The Washington Post, and The New York Times. Bloomberg Businessweek has also partnered with other media organizations, including CNBC, BBC News, and NPR, to produce special reports and podcasts, such as The Bloomberg Businessweek Podcast and Bloomberg Surveillance.