Todoist

Todoist
Name	Todoist
Developer	Doist
Released	2007
Operating system	Cross-platform
Genre	Task management software
License	Proprietary

Todoist Todoist is a cross-platform task management application developed by the Portuguese company Doist. It competes in the productivity software market alongside apps such as Asana (company), Trello, Microsoft To Do, Things (software), and OmniFocus, and is used by individuals and teams from organizations like Apple Inc., Google, Microsoft, Amazon (company), and IBM. The service emphasizes minimal design, natural language parsing, and integrations with ecosystems including Gmail, Outlook, Slack (software), Zapier, and IFTTT.

History

Doist, founded by Amir Salihefendić, released the first version in 2007 during the growth of web applications exemplified by Google, Facebook, and Dropbox (company). Early development occurred alongside the rise of mobile platforms like iOS, Android (operating system), and hardware such as the iPhone and iPad (Apple). Todoist’s evolution paralleled milestones at Apple Inc.—including updates to macOS—and updates to Microsoft Windows and Ubuntu (operating system). The product expanded its feature set through influences from productivity methodologies associated with David Allen, Getting Things Done, and organizational practices used at Basecamp (company). Over time, Todoist introduced collaboration features amid competition from companies like Atlassian and project management tools such as Basecamp (company). Doist’s distributed company model echoes practices reported at Automattic, GitLab, and Buffer (company). Significant platform launches corresponded with announcements from Apple WWDC, Google I/O, and events by Microsoft Build.

Features

Todoist includes task creation, projects, subtasks, labels, priorities, due dates, recurring tasks, and filters with a focus on simplicity compared to enterprise platforms such as Jira (software). Natural language parsing for dates and times aligns it with functionalities in Fantastical (software), Google Calendar, and Microsoft Outlook. Collaboration features allow shared projects, comments, file attachments, and activity logs similar to tools from Slack (software), Dropbox Paper, and Confluence (software). Productivity-focused features include templates, reminders, productivity visualizations comparable to metrics in RescueTime, and integrations with time-tracking services like Toggl, Harvest (software), and Clockify. Advanced power-user features echo aspects of Notion (software), Evernote, and Bear (app), while maintaining a cleaner interface akin to Clear (software). API access enables developer ecosystems reminiscent of GitHub, GitLab, and Bitbucket integrations.

Platforms and integrations

Todoist is available on desktop platforms such as macOS, Microsoft Windows, and Linux distributions, and on mobile platforms including iOS and Android (operating system). It offers browser extensions compatible with Google Chrome, Mozilla Firefox, Microsoft Edge, and Safari (web browser), and supports widgets for platforms like Android and iOS. Integration partners include Gmail, Google Calendar, Microsoft Outlook, Slack (software), Zapier, IFTTT, Dropbox (service), Box (company), OneDrive, Evernote, Trello, Asana (company), GitHub, GitLab, Jira (software), Zoom Video Communications, Salesforce, HubSpot, Zendesk, Todoist API-driven custom integrations built by developer communities active on Stack Overflow and Reddit. Syncing and offline capabilities were developed to interoperate with cloud infrastructure trends from Amazon Web Services, Google Cloud Platform, and Microsoft Azure.

Business model and pricing

Doist operates a freemium model similar to Spotify, Dropbox (company), and Slack (software), offering a free tier and paid tiers with additional features such as reminders, labels, and increased project limits. Paid subscriptions are available for individuals and teams, paralleling plans offered by Asana (company), Trello, and Microsoft 365. Enterprise offerings provide administrative controls, centralized billing, and compliance options comparable to solutions from Atlassian and Box (company). Pricing strategy responds to market pressures from subscription models popularized by companies like Adobe Inc. with Creative Cloud and Salesforce. Payments and billing leverage payment processors similar to those used by Stripe (company) and PayPal Holdings, Inc..

Reception and adoption

Todoist has been reviewed by technology publications such as The Verge, Wired (magazine), TechCrunch, Mashable, and The New York Times for its clean design and cross-platform sync, receiving praise alongside competitors like Things (software) and OmniFocus. User adoption rose with mobile and cloud computing trends driven by companies like Apple Inc. and Google, with professional users from Microsoft, Amazon (company), Facebook, and IBM reporting workflows that combine Todoist with tools like Slack (software) and Google Calendar. Productivity authors and bloggers referencing systems by David Allen and commentators on Lifehacker have discussed its role in personal knowledge management comparable to mentions of Evernote and Notion (software).

Security and privacy

Doist implements authentication and encryption practices in line with industry standards seen at Google, Microsoft, and Apple Inc., including TLS for data in transit and encrypted storage practices similar to those promoted by Amazon Web Services and Google Cloud Platform. Enterprise features address administrative controls and compliance concerns comparable to offerings from Atlassian and Box (company), with privacy policy considerations that engage standards discussed in contexts involving General Data Protection Regulation and debates around user data stewardship prominent in coverage of Facebook and Google. Security discourse around cloud productivity tools often references incidents involving companies like Dropbox (company) and GitHub, informing best practices adopted by Doist.

Category:Productivity software