European Society for Opinion and Marketing Research
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| European Society for Opinion and Marketing Research | |
|---|---|
| Name | European Society for Opinion and Marketing Research |
| Abbreviation | ESOMAR |
| Formation | 1948 |
| Type | Learned society |
| Headquarters | Amsterdam |
| Region served | Europe |
| Membership | Market researchers, social researchers |
European Society for Opinion and Marketing Research The European Society for Opinion and Marketing Research is an international learned society that brings together practitioners and institutions from across Europe, engaging with organizations such as United Nations, European Commission, Council of Europe, North Atlantic Treaty Organization, World Health Organization and Organisation for Economic Co-operation and Development to advance survey, polling and marketing science. It interacts with academic institutions like University of Oxford, London School of Economics, University of Cambridge, Universiteit van Amsterdam, Université Paris 1 Panthéon-Sorbonne and Humboldt University of Berlin, and with industry bodies including British Polling Council, Interactive Advertising Bureau, Advertising Research Foundation, American Association for Public Opinion Research, Chartered Institute of Marketing and International Chamber of Commerce.
History
Founded in the aftermath of World War II amid reconstruction and political realignment, the society developed alongside entities such as Marshall Plan, Treaty of Rome, NATO, United Nations Educational, Scientific and Cultural Organization and Council of Europe to professionalize opinion measurement. Its early work intersected with initiatives from French National Centre for Scientific Research, Max Planck Society, Instituto Nacional de Estadística (Spain), Statistisches Bundesamt, Central Statistical Office (Poland), Istituto Nazionale di Statistica (Italy) and Statistics Netherlands. Throughout the Cold War era it navigated contexts shaped by Iron Curtain, Berlin Blockade, Prague Spring and Helsinki Accords, collaborating with scholars at Columbia University, Harvard University, Stanford University, University of Chicago and Yale University on methodological exchange. In the 1990s its remit expanded following the collapse of Soviet Union, enlargement of European Union (1993–present), and transitions in countries like Poland, Hungary, Czech Republic and Slovakia, linking with national associations such as Gesellschaft für Konsumforschung and Société Française des Sondages.
Mission and Objectives
The society’s mission aligns with principles espoused by bodies like United Nations Development Programme, World Bank, International Monetary Fund, European Bank for Reconstruction and Development and European Investment Bank to promote rigorous measurement and transparent reporting. Objectives include fostering ties with universities such as Universidade de Lisboa, Trinity College Dublin, KU Leuven, Université catholique de Louvain and University of Bologna; supporting standards referenced by International Organization for Standardization, European Committee for Standardization, World Trade Organization, European Court of Human Rights and European Parliament; and engaging with professional networks like Association of European Businesses, European Broadcasting Union, Reuters, BBC, The Guardian and Financial Times.
Membership and Governance
Membership draws individuals and institutions comparable to Ipsos, Kantar, GfK, Nielsen Holdings, YouGov, Gallup, Demoskop, TNS, Pew Research Center and RAND Corporation, and academic affiliates from University College London, University of Manchester, University of Edinburgh, Sciences Po and Universidad Complutense de Madrid. Governance structures reference corporate frameworks like Companies Act 2006, Dutch Civil Code, Charter of Fundamental Rights of the European Union, and incorporate committees with parallels to European Medicines Agency advisory panels, European Data Protection Board mechanisms, International Statistical Institute sections, Royal Statistical Society groups and American Statistical Association committees. Leadership has interacted with figures associated with European Central Bank, Bank of England, De Nederlandsche Bank, Bundesbank and Banque de France on policy outreach.
Activities and Programs
Programs include methodological training similar to courses at Massachusetts Institute of Technology, California Institute of Technology, ETH Zurich, Ecole Polytechnique and Politecnico di Milano; capacity building in collaboration with United Nations Development Programme missions, European Commission DG Research, Friedrich Ebert Foundation, Heinrich Böll Foundation, Open Society Foundations and Ford Foundation; and partnerships with media outlets like The New York Times, Le Monde, Der Spiegel, El País and Corriere della Sera for data journalism initiatives. Outreach extends to think tanks such as Chatham House, Bruegel, Brookings Institution, Carnegie Endowment for International Peace and Centre for European Policy Studies.
Standards and Ethical Guidelines
The society promulgates codes influenced by frameworks from International Organization for Standardization, European Union Agency for Fundamental Rights, Council of Europe treaties, United Nations Universal Declaration of Human Rights and General Data Protection Regulation enforcement practice. Ethics committees consult precedents and guidance from European Court of Human Rights, Court of Justice of the European Union, International Criminal Court, Transparency International and Amnesty International, and coordinate with regulatory bodies such as Information Commissioner's Office, Autoriteit Persoonsgegevens, CNIL, Bundesdatenschutzbeauftragter and Agencia Española de Protección de Datos.
Publications and Research
The society issues journals and reports that cite scholarship from outlets including Nature, Science, The Lancet, Journal of the Royal Statistical Society, American Journal of Sociology, Public Opinion Quarterly, European Journal of Political Research and British Journal of Political Science, and collaborates with university presses like Oxford University Press, Cambridge University Press, Springer, Elsevier and Taylor & Francis. Research topics draw on comparative studies involving nations such as Germany, France, United Kingdom, Italy, Spain, Poland, Sweden, Norway, Denmark and Finland, and engage with datasets from Eurostat, OECD.Stat, World Values Survey, European Social Survey and International Social Survey Programme.
Conferences and Events
Annual and regional conferences attract delegates connected with institutions like European Parliament, European Commission, Council of Europe, United Nations, African Union, Association of Southeast Asian Nations, Asia-Pacific Economic Cooperation, G7, G20 and World Economic Forum, and speakers drawn from academia, industry and media including Nobel Prize in Economic Sciences laureates, members of Royal Society, fellows of the British Academy, and awardees of the Holberg Prize and Balzan Prize. Events are hosted in cities such as Amsterdam, Brussels, Paris, London, Berlin, Rome, Madrid, Stockholm, Copenhagen and Vienna and co-located with meetings of International Association for Public Participation, European Political Science Association, American Political Science Association, International Communication Association and Association for Computing Machinery.