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Variety (magazine)

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Variety (magazine)
Variety (magazine)
source
TitleVariety
Firstdate1905
CountryUnited States
LanguageEnglish

Variety (magazine) is a leading American entertainment trade magazine, founded in 1905 by Sime Silverman. The magazine is known for its comprehensive coverage of the film industry, television industry, and theater, with a focus on Hollywood, Bollywood, and other major entertainment hubs like New York City and Los Angeles. With a rich history spanning over a century, Variety has become a trusted source for entertainment news, featuring interviews with prominent figures like Meryl Streep, Denzel Washington, and Martin Scorsese. The magazine's coverage extends to major events like the Academy Awards, Golden Globe Awards, and Cannes Film Festival, where it provides in-depth analysis and commentary from industry experts like Roger Ebert and Peter Travers.

● History

Variety's history dates back to 1905, when it was founded by Sime Silverman in New York City. Initially, the magazine focused on vaudeville and circus entertainment, but soon expanded its coverage to include film and theater. In the 1920s, Variety began to cover the emerging Hollywood film industry, with reporters like Alva Johnston and Frank Daugherty providing insightful coverage of the silent film era. The magazine's early success was marked by its coverage of major events like the Premiere of The Jazz Singer and the Introduction of sound in film, which revolutionized the industry. Over the years, Variety has been owned by several prominent companies, including Reed Elsevier and Penske Media Corporation, with notable editors like Peter Bart and Michael Fleming shaping the magazine's content and direction.

● Content

Variety's content includes a wide range of articles, interviews, and reviews, covering various aspects of the entertainment industry, from film production and television programming to theater performances and music festivals. The magazine features in-depth profiles of industry professionals like Steven Spielberg, Quentin Tarantino, and J.J. Abrams, as well as coverage of major events like the Sundance Film Festival, Toronto International Film Festival, and Berlin International Film Festival. Variety also publishes annual lists, such as the Variety 500, which ranks the most influential people in the entertainment industry, featuring names like Jeffrey Katzenberg, Ron Meyer, and Bob Iger. The magazine's coverage extends to emerging trends and technologies, like virtual reality and streaming services, with insights from experts like Reed Hastings and Ted Sarandos.

● Impact

Variety has had a significant impact on the entertainment industry, with its coverage influencing the careers of many prominent figures like Marlon Brando, James Dean, and Elizabeth Taylor. The magazine's reviews and articles have helped shape public opinion and critical reception of films like Citizen Kane, The Godfather, and 2001: A Space Odyssey. Variety's coverage of major events like the Oscars and Golden Globes has also become an integral part of the awards season, with pundits like Tom O'Neil and Scott Feinberg providing expert analysis. The magazine's impact extends to the business side of the industry, with its coverage of box office performance and mergers and acquisitions providing valuable insights for industry professionals like Michael Eisner and Sumner Redstone.

● Editions

Variety publishes several editions, including a daily edition, a weekly edition, and a number of special editions, such as the Variety Awards Season edition and the Variety Cannes Edition. The magazine also publishes a number of annual reports, including the Variety 500 and the Variety Film Report, which provide in-depth analysis of the entertainment industry. Variety's online edition features breaking news, exclusive interviews, and in-depth analysis, with contributors like Anne Thompson and David S. Cohen providing expert commentary. The magazine's international editions, such as Variety Asia and Variety Europe, provide coverage of the entertainment industry in regions like China, India, and Europe, with a focus on major events like the Shanghai International Film Festival and the Cannes Film Festival.

● Awards

Variety has won numerous awards for its coverage of the entertainment industry, including several National Magazine Awards and ASME Awards. The magazine's reporters and editors have also received individual awards, such as the Pulitzer Prize and the Emmy Award, for their outstanding work. Variety's awards coverage is highly anticipated, with its Variety Awards Season edition providing comprehensive coverage of the Oscars, Golden Globes, and other major awards shows. The magazine's Variety Film Awards and Variety Television Awards also recognize excellence in film and television, with past winners including Martin Scorsese, Steven Spielberg, and HBO. Category:Entertainment magazines

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