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Salesforce.com

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Salesforce.com
NameSalesforce.com
TypePublic
Traded asNYSE: CRM
FounderMarc Benioff, Parker Harris, Dave Moellenhoff, Frank Dominguez

Salesforce.com is a leading American cloud computing company that specializes in customer relationship management (CRM) solutions, founded by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez in 1999. The company is headquartered in San Francisco, California, and has become one of the largest and most successful technology companies in the world, with a market capitalization of over $200 billion, rivaling that of Microsoft, Amazon, and Google. Salesforce.com has been recognized for its innovative approach to CRM, which has disrupted the traditional software as a service (SaaS) model, and has been named one of the most innovative companies in the world by Forbes, Fortune (magazine), and Bloomberg Businessweek. The company has also been praised for its commitment to corporate social responsibility, with initiatives such as the 1-1-1 model, which donates 1% of its equity, 1% of its employees' time, and 1% of its products to charitable causes, supported by Bill Clinton, Richard Branson, and Melinda Gates.

History

The history of Salesforce.com dates back to 1999, when Marc Benioff and his co-founders launched the company with a vision to provide a cloud-based CRM solution that would revolutionize the way businesses interact with their customers, inspired by the dot-com bubble and the success of eBay, Amazon, and Yahoo!. The company's early success was fueled by its innovative approach to CRM, which emphasized the importance of social media, mobile devices, and big data analytics, as seen in the iPhone and iPad developed by Apple. In 2004, Salesforce.com went public with an initial public offering (IPO) on the New York Stock Exchange (NYSE), raising $110 million, with the help of Goldman Sachs, Morgan Stanley, and J.P. Morgan. The company has since grown rapidly, with revenues exceeding $10 billion in 2020, surpassing those of Oracle, SAP, and IBM. Salesforce.com has also expanded its operations globally, with offices in over 25 countries, including London, Tokyo, Sydney, and Mumbai, and has partnered with leading companies such as Accenture, Deloitte, and KPMG.

Products_and_Services

Salesforce.com offers a wide range of products and services that cater to the needs of businesses of all sizes, from small startups to large enterprises, including Fortune 500 companies like Walmart, ExxonMobil, and Procter & Gamble. The company's flagship product is its CRM platform, which provides a comprehensive suite of tools for sales, marketing, and customer service, integrated with Artificial intelligence (AI) and Machine learning (ML) technologies developed by Google Brain, Microsoft Research, and Stanford University. Salesforce.com also offers a range of industry-specific solutions, such as Health Cloud for healthcare, Financial Services Cloud for finance, and Manufacturing Cloud for manufacturing, designed in collaboration with Johns Hopkins University, Harvard University, and Massachusetts Institute of Technology (MIT). Additionally, the company provides a range of services, including consulting, implementation, and support, delivered by Accenture, Deloitte, and KPMG, and has partnered with leading companies such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP).

Technology

Salesforce.com's technology platform is built on a cloud-based architecture that provides scalability, flexibility, and reliability, using open-source software such as Linux, Apache, and MySQL, and has been recognized for its innovative use of containerization and microservices architecture, inspired by the work of Netflix, Uber, and Airbnb. The company's platform is powered by a range of technologies, including Artificial intelligence (AI), Machine learning (ML), and Internet of Things (IoT), developed in collaboration with MIT, Stanford University, and Carnegie Mellon University. Salesforce.com has also developed a range of tools and frameworks, such as Lightning and Trailhead, that enable developers to build custom applications and integrations, using Java, Python, and JavaScript, and has partnered with leading companies such as Red Hat, VMware, and Cisco Systems.

Acquisitions

Salesforce.com has made a number of strategic acquisitions over the years to expand its product and service offerings, including the acquisition of MuleSoft in 2018 for $6.5 billion, Tableau Software in 2019 for $15.7 billion, and Slack Technologies in 2020 for $27.7 billion, with the help of Goldman Sachs, Morgan Stanley, and J.P. Morgan. The company has also acquired a range of smaller companies, including ExactTarget and Pardot, to enhance its marketing and sales capabilities, and has partnered with leading companies such as Facebook, Twitter, and LinkedIn. Salesforce.com's acquisition strategy has been focused on expanding its capabilities in areas such as Artificial intelligence (AI), Machine learning (ML), and data analytics, developed in collaboration with Harvard University, University of California, Berkeley, and Columbia University.

Criticisms_and_Controversies

Salesforce.com has faced a number of criticisms and controversies over the years, including concerns over data privacy and security, particularly in the wake of high-profile breaches such as the Equifax hack, and has been criticized by Edward Snowden, Julian Assange, and Glenn Greenwald. The company has also faced criticism for its handling of diversity and inclusion issues, including allegations of sexism and racism, and has been criticized by Black Lives Matter, Feminist Majority Foundation, and Human Rights Campaign. Additionally, Salesforce.com has faced criticism for its role in facilitating the surveillance state, particularly in the context of its work with law enforcement agencies, and has been criticized by American Civil Liberties Union (ACLU), Electronic Frontier Foundation (EFF), and Center for Democracy & Technology (CDT).

Corporate_Affairs

Salesforce.com is a publicly traded company listed on the New York Stock Exchange (NYSE) under the ticker symbol CRM, and is a member of the S&P 500 index, along with Apple, Microsoft, and Amazon. The company is led by a team of experienced executives, including Marc Benioff (Chairman and CEO), Keith Block (Co-CEO), and Bret Taylor (President and COO), and has a board of directors that includes Craig Conway, Alan Hassenfeld, and Susan Wojcicki. Salesforce.com has also been recognized for its commitment to corporate social responsibility, with initiatives such as the 1-1-1 model, which donates 1% of its equity, 1% of its employees' time, and 1% of its products to charitable causes, supported by Bill Clinton, Richard Branson, and Melinda Gates, and has partnered with leading organizations such as United Nations, World Economic Forum, and World Health Organization (WHO). Category:Cloud computing companies

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