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Mercedes-Benz Stadium

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Parent: Super Bowl Hop 3
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Mercedes-Benz Stadium
Mercedes-Benz Stadium
source
Stadium nameMercedes-Benz Stadium
LocationAtlanta, Georgia, United States
Broke ground2014
Opened2017
OwnerAtlanta Falcons and MLS's Atlanta United FC
OperatorAMB Sports & Entertainment
SurfaceFieldTurf
Construction cost$1.6 billion
ArchitectHOK, GVSA, and Stanley Beaman & Sears
Project managerDarden & Company
General contractorHHRM (a joint venture of Holder Construction, H.J. Russell, and C.D. Moody Construction)
Seating capacity71,000 (expandable to 83,000)

Mercedes-Benz Stadium is a state-of-the-art sports and entertainment venue located in Atlanta, Georgia, United States, and is home to the NFL's Atlanta Falcons and MLS's Atlanta United FC. The stadium was designed by renowned architectural firms HOK, GVSA, and Stanley Beaman & Sears, and features a unique retractable roof designed by UNStudio and HOK. The stadium's construction was managed by Darden & Company and built by HHRM (a joint venture of Holder Construction, H.J. Russell, and C.D. Moody Construction), with Beck Group serving as the project's general contractor.

● History

The concept of building a new stadium in Atlanta dates back to 2006, when Arthur Blank, the owner of the Atlanta Falcons, began exploring options for a new venue to replace the team's existing home, the Georgia Dome. After several years of planning and negotiation, the Georgia World Congress Center Authority approved a plan to build a new stadium in 2013, with Mercedes-Benz signing on as the naming rights sponsor in 2015. The stadium's design was influenced by other iconic venues, including the Lucas Oil Stadium in Indianapolis, Indiana, and the AT&T Stadium in Arlington, Texas. The stadium's construction was also supported by Mayor of Atlanta Kasim Reed and Georgia Governor Nathan Deal.

● Design and Features

The stadium's design features a unique retractable roof, which can open and close in under 10 minutes, and a massive video board that measures over 58 feet tall and 350 feet wide. The stadium's seating capacity is approximately 71,000, but can be expanded to 83,000 for larger events, such as the Super Bowl and the College Football Playoff National Championship. The stadium also features a variety of premium seating options, including suites, club seats, and loges, as well as a range of dining and entertainment options, including restaurants and bars from Atlanta-based chefs Kevin Rathbun and Linton Hopkins. The stadium's design was recognized with several awards, including the 2018 Sports Business Award for Sports Facility of the Year and the 2019 ASLA Professional Award.

● Construction

The stadium's construction began in 2014 and took approximately three years to complete, with a total cost of over $1.6 billion. The construction process involved over 4,000 workers and required the use of over 23,000 tons of steel and 215,000 cubic yards of concrete. The stadium's unique roof design required the use of specialized cranes and rigging equipment, and the installation of over 1,000 roof panels. The construction process was overseen by Darden & Company and Beck Group, with support from Holder Construction, H.J. Russell, and C.D. Moody Construction. The stadium's construction also involved partnerships with Georgia Tech and Kennesaw State University.

● Tenants and Events

The stadium is home to the Atlanta Falcons and Atlanta United FC, and has hosted a variety of events, including Super Bowl LIII in 2019, the 2018 College Football Playoff National Championship, and the 2018 MLS Cup. The stadium has also hosted concerts and other events, including performances by Taylor Swift, Kenny Chesney, and Ed Sheeran. The stadium is also expected to host Final Four games in 2020 and the 2026 FIFA World Cup. The stadium's events are supported by Sodexo and Live Nation Entertainment.

● Sustainability and Technology

The stadium features a range of sustainable design elements, including a rainwater harvesting system, a green roof, and over 4,000 solar panels. The stadium's energy-efficient design and systems are expected to reduce energy consumption by over 20% compared to similar stadiums. The stadium also features advanced technology, including a state-of-the-art sound system and a high-speed Wi-Fi network. The stadium's technology is supported by Verizon Communications and IBM. The stadium's sustainable design was recognized with the LEED Platinum certification from the U.S. Green Building Council.

● Attendance and Revenue

The stadium has generated significant revenue for the Atlanta Falcons and Atlanta United FC, with premium seating and sponsorship sales exceeding expectations. The stadium's attendance has also been strong, with the Atlanta Falcons averaging over 70,000 fans per game and Atlanta United FC averaging over 50,000 fans per game. The stadium's revenue is also supported by naming rights deals with Mercedes-Benz and other sponsors, including Coca-Cola, SunTrust Bank, and Equifax. The stadium's attendance and revenue are expected to continue to grow, with the stadium hosting a range of events and concerts in the coming years, including the 2026 FIFA World Cup and the Final Four. The stadium's revenue is managed by AMB Sports & Entertainment and Legends Hospitality.

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