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Ford Focus Electric

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Ford Focus Electric
Ford Focus Electric
NameFord Focus Electric
ManufacturerFord Motor Company
Production2012-2018
AssemblyWayne, Michigan, United States
ClassCompact car
Body style5-door Hatchback
LayoutFront-wheel drive
PlatformFord Global C platform
EngineElectric motor
TransmissionSingle-speed transmission
Battery23 kWh Lithium-ion battery

Ford Focus Electric. The Ford Focus Electric was a battery-electric version of the Ford Focus compact car, developed by the Ford Motor Company in collaboration with Magneti Marelli and LG Chem. It was first unveiled at the 2011 International Consumer Electronics Show in Las Vegas, Nevada, and was later showcased at the 2011 Frankfurt Motor Show in Germany. The vehicle was designed to compete with other electric vehicles such as the Nissan Leaf and the Chevrolet Volt, and was marketed as a more environmentally friendly alternative to traditional gasoline-powered vehicles, with support from organizations like the United States Environmental Protection Agency and the European Commission.

Introduction

The Ford Focus Electric was first introduced in 2012 as a 2013 model, with production taking place at the Ford Wayne Assembly Plant in Wayne, Michigan, under the guidance of Ford Motor Company executives like Alan Mulally and Mark Fields. The vehicle was designed to be a more efficient and environmentally friendly version of the Ford Focus, with a range of up to 76 miles on a single charge, as certified by the United States Environmental Protection Agency and the National Renewable Energy Laboratory. The Ford Focus Electric was also designed to be a more technologically advanced vehicle, with features such as Regenerative braking and a liquid-cooled battery pack, developed in partnership with companies like LG Chem and Panasonic. The vehicle was marketed as a more sustainable alternative to traditional gasoline-powered vehicles, with support from organizations like the Sierra Club and the World Wildlife Fund.

Design and Features

The Ford Focus Electric was designed to be a more aerodynamic and efficient version of the Ford Focus, with a range of features designed to reduce energy consumption and improve performance, including the use of aerodynamic wheels and a rear spoiler, similar to those used on the Ford Mustang and the Ford Fusion. The vehicle featured a unique grille and headlamp design, as well as a range of interior features such as heated seats and a touchscreen infotainment system, developed in partnership with companies like Microsoft and Sony. The Ford Focus Electric also featured a range of advanced safety features, including electronic stability control and a rearview camera, similar to those used on the Ford Explorer and the Ford F-150. The vehicle was designed to meet the safety standards of organizations like the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety.

Battery and Range

The Ford Focus Electric was powered by a 23 kWh lithium-ion battery pack, developed in partnership with LG Chem and Panasonic. The battery pack was designed to provide a range of up to 76 miles on a single charge, as certified by the United States Environmental Protection Agency and the National Renewable Energy Laboratory. The vehicle also featured a range of charging options, including a 120-volt charging system and a 240-volt charging system, similar to those used on the Nissan Leaf and the Chevrolet Volt. The Ford Focus Electric was designed to be charged from a range of sources, including wall sockets and charging stations, with support from companies like ChargePoint and ECOtality.

Production and Sales

The Ford Focus Electric was produced at the Ford Wayne Assembly Plant in Wayne, Michigan, from 2012 to 2018, under the guidance of Ford Motor Company executives like Jim Farley and Joe Hinrichs. The vehicle was marketed in a range of countries, including the United States, Canada, and Europe, with support from organizations like the European Commission and the International Energy Agency. The Ford Focus Electric was priced competitively with other electric vehicles on the market, with a starting price of around $39,000, similar to the Nissan Leaf and the Chevrolet Volt. The vehicle was also eligible for a range of government incentives, including a $7,500 Federal tax credit in the United States, and a range of state and local incentives, such as those offered by the California Air Resources Board and the New York State Energy Research and Development Authority.

Reception and Impact

The Ford Focus Electric received generally positive reviews from critics, with many praising its efficient design and advanced technology features, including its use of Regenerative braking and a liquid-cooled battery pack. The vehicle was also recognized for its environmental benefits, with a range of organizations such as the Sierra Club and the World Wildlife Fund praising its zero-emissions design, and its potential to reduce greenhouse gas emissions and improve air quality. However, the vehicle was also criticized for its limited range and high price, with some critics arguing that it was not competitive with other electric vehicles on the market, such as the Tesla Model S and the BMW i3. Despite this, the Ford Focus Electric played an important role in the development of the electric vehicle market, and helped to pave the way for future Ford Motor Company models such as the Ford Fusion Energi and the Ford C-Max Energi, with support from companies like Daimler AG and Volkswagen Group.