Council for Advancement and Support of Education

Council for Advancement and Support of Education is a global association of professionals in the fields of alumni relations, communications, fundraising, and marketing at universities, colleges, and independent schools. The organization was founded in 1974 by the merger of the American Alumni Council and the American College Public Relations Association, with the goal of promoting excellence in educational fundraising, alumni engagement, and communications at institutions of higher education such as Harvard University, Stanford University, and Massachusetts Institute of Technology. The organization's members include professionals from Yale University, University of Oxford, University of Cambridge, and other prominent institutions of higher education around the world, including University of California, Berkeley, University of Michigan, and Columbia University.

● History

The organization has its roots in the American Alumni Council, which was founded in 1929, and the American College Public Relations Association, which was founded in 1915. The two organizations merged in 1974 to form the Council for Advancement and Support of Education, with the goal of promoting excellence in alumni relations, communications, fundraising, and marketing at institutions of higher education such as University of Chicago, California Institute of Technology, and Duke University. Over the years, the organization has grown to include members from Canada, Mexico, Europe, Asia, and Australia, including professionals from University of Toronto, University of British Columbia, and Australian National University. The organization has also established partnerships with other organizations, such as the National Association of Independent Schools and the Association of American Universities, to promote excellence in educational fundraising and alumni engagement at institutions of higher education such as Princeton University, University of Pennsylvania, and Brown University.

● Mission_and_Objectives

The organization's mission is to promote excellence in alumni relations, communications, fundraising, and marketing at institutions of higher education such as University of California, Los Angeles, New York University, and University of Washington. The organization's objectives include providing professional development opportunities for its members, promoting best practices in educational fundraising and alumni engagement, and advocating for the importance of private support for public universities such as University of Illinois at Urbana-Champaign, Ohio State University, and University of Texas at Austin. The organization also seeks to promote diversity, equity, and inclusion in higher education through initiatives such as the Diversity and Inclusion Award, which recognizes institutions of higher education that have made significant strides in promoting diversity and inclusion, such as University of Southern California, University of Wisconsin-Madison, and Georgia Institute of Technology.

● Membership_and_Services

The organization has over 3,000 member institutions, including universities, colleges, and independent schools such as Phillips Exeter Academy, Andover, and Lawrenceville School. The organization offers a range of services to its members, including professional development opportunities, research and benchmarking, and advocacy and government relations. The organization also provides resources and support for professionals in alumni relations, communications, fundraising, and marketing, including the CASE Library, which offers a range of publications and resources on topics such as donor relations, stewardship, and annual giving, and the CASE Career Center, which provides job listings and career resources for professionals in higher education. Members of the organization include professionals from University of North Carolina at Chapel Hill, University of Virginia, and Rice University.

● Awards_and_Recognition

The organization presents a range of awards to recognize excellence in alumni relations, communications, fundraising, and marketing at institutions of higher education such as Northwestern University, University of Notre Dame, and Vanderbilt University. The organization's awards include the CASE Circle of Excellence Awards, which recognize outstanding achievements in alumni relations, communications, fundraising, and marketing, and the CASE Distinguished Service Award, which recognizes individuals who have made significant contributions to the field of educational fundraising and alumni engagement. The organization also presents the CASE Platinum Award, which recognizes institutions of higher education that have achieved excellence in alumni relations, communications, fundraising, and marketing, such as University of Florida, University of Georgia, and Purdue University.

● Research_and_Publications

The organization conducts research and publishes reports on topics such as alumni engagement, donor relations, and annual giving at institutions of higher education such as Carnegie Mellon University, University of Rochester, and Tulane University. The organization's research and publications include the CASE Alumni Engagement Survey, which provides insights into alumni engagement and donor relations at institutions of higher education such as University of Denver, University of Colorado Boulder, and Arizona State University. The organization also publishes the CASE Currents magazine, which provides news and insights on topics such as educational fundraising, alumni relations, and communications at institutions of higher education such as Syracuse University, University of Cincinnati, and University of Kansas.

● Global_Presence_and_Initiatives

The organization has a global presence, with members and partners in North America, Europe, Asia, and Australia. The organization has established regional offices in London, Singapore, and Mexico City, and has partnerships with organizations such as the European University Association and the Asian University Presidents' Forum. The organization also offers global initiatives and programs, such as the CASE Global Reporting Standards, which provide a framework for institutions of higher education to report on their alumni engagement and donor relations activities, and the CASE Global Alumni Relations Survey, which provides insights into alumni engagement and donor relations at institutions of higher education around the world, including University of Hong Kong, National University of Singapore, and University of Melbourne. The organization's global initiatives and programs are designed to promote excellence in alumni relations, communications, fundraising, and marketing at institutions of higher education worldwide, including University of Tokyo, Seoul National University, and University of Cape Town.

Category:Education