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| WWDC 2010 | |
|---|---|
| Name | WWDC 2010 |
| Genre | Technology conference |
| Organiser | Apple Inc. |
| Date | June 7–11, 2010 |
| Location | Moscone Center, San Francisco |
| Previous | WWDC 2009 |
| Next | WWDC 2011 |
WWDC 2010 Apple Inc.'s annual Worldwide Developers Conference in June 2010 brought together software engineers, hardware designers, corporate executives, and technology journalists at the Moscone Center in San Francisco. The event featured a keynote by Steve Jobs and presentations from Apple executives and engineers, announcing major updates to Mac OS X, iPhone OS, development tools, and hardware demonstrations that influenced competitors such as Microsoft, Google, Samsung Electronics, Nokia, and BlackBerry Limited. Coverage spanned outlets including The New York Times, The Wall Street Journal, Wired, TechCrunch, and The Verge.
The conference, hosted by Apple Inc. at the Moscone Center in San Francisco, convened developers from firms like Adobe Systems, Oracle Corporation, Intel Corporation, IBM, Atlassian, SAP SE, and Salesforce.com. Attendees included engineers from Facebook, Twitter, LinkedIn, Dropbox, Evernote, Mozilla Foundation, Canonical Ltd., Valve Corporation, Epic Games, and Unity Technologies. Media coverage involved journalists from BBC News, CNN, Reuters, Bloomberg L.P., CNET, Engadget, The Guardian, LA Times, and Fortune. Sponsors and partners included AT&T, Verizon Communications, Broadcom Inc., NVIDIA Corporation, AMD, Qualcomm, and Samsung Electronics.
The keynote delivered by Steve Jobs showcased new features and strategic directions affecting products and services tied to companies like Apple Retail, App Store (iOS), iTunes Store, iCloud (formerly MobileMe), and Intel Corporation-based Macs. Executives including Phil Schiller, Scott Forstall, Craig Federighi, Eddy Cue, and Jonathan Ive participated in demonstrations alongside engineering leads from Darwin (operating system), WebKit, OpenGL, Bluetooth Special Interest Group, and IEEE 802.11. The keynote addressed competition with platforms such as Android (operating system), Windows Phone, Symbian OS, and services like Google Maps, Microsoft Exchange Server, and Amazon Web Services.
Apple announced updates to Mac OS X and iPhone OS that affected developers using frameworks like Cocoa, Cocoa Touch, Core Animation, Core Data, AVFoundation, Game Center, and MapKit. The releases introduced APIs interoperable with standards promoted by Khronos Group, W3C, ECMAScript, HTML5, OpenGL ES, and SQLite. Compatibility notes referenced hardware platforms such as MacBook Pro, MacBook Air, iMac, Mac Pro, iPhone 4, iPhone 3GS, and iPad (1st generation), and services including MobileMe, Exchange ActiveSync, and Microsoft Office integrations.
The conference highlighted updates to Xcode, Interface Builder, Instruments (software), and command-line toolchains using compilers from LLVM Project, GCC, and support for languages including Objective-C, C++, and Python (programming language). Apple emphasized APIs and SDKs for integration with backend services like RESTful APIs, OAuth, JSON, XML, and cloud platforms such as Amazon Web Services, Google Cloud Platform, and enterprise systems from IBM, Oracle Corporation, and Microsoft SQL Server. Third-party frameworks and middleware mentioned included OpenFeint, AdMob, Unity, Unreal Engine, and Box.net.
Demonstrations referenced product lines and silicon partners like Intel Corporation, NVIDIA Corporation, AMD, ARM Holdings, Broadcom Inc., Qualcomm, and Texas Instruments. Hardware shown or discussed included MacBook Pro (13-inch), MacBook Air (11-inch), iMac (21.5-inch), iPhone 4, iPad (1st generation), Apple TV (2nd generation), iPod Touch, and accessories compatible with standards from HTC Corporation, Motorola Mobility, LG Electronics, and Sony Corporation. Presentations touched on display technologies tied to Retina display, LED-backlit displays, IPS (technology), and graphics stacks like OpenGL, Metal (API), and integration with peripherals such as Bluetooth, USB 2.0, Thunderbolt (interface), and FireWire.
Press response from outlets such as The New York Times, The Wall Street Journal, Wired, TechCrunch, Engadget, The Verge, and Ars Technica evaluated the announcements in relation to market players including Google, Microsoft Corporation, Samsung Electronics, Nokia Corporation, Research In Motion, and Amazon.com. Analysts from firms like Gartner, IDC, Forrester Research, Morgan Stanley, and Goldman Sachs assessed implications for the smartphone and PC markets, stock movements of Apple Inc., Google, Microsoft Corporation, and supply chain partners including Foxconn, Pegatron Corporation, Hon Hai Precision Industry Co., Ltd., Toshiba Corporation, and Samsung SDI. The developer community response involved reactions from GitHub, Stack Overflow, Hacker News, Reddit, and conference sessions influenced subsequent events such as WWDC 2011 and industry showcases like Google I/O, Microsoft Build, CES, and Mobile World Congress.