TripIt

TripIt
Name	TripIt
Type	Private
Industry	Travel technology
Founded	2006
Founder	Gregg Brockway; Andrew Shuman; JJ Jang
Headquarters	San Francisco, California
Area served	Global
Products	Travel itinerary management; mobile applications; travel alerts
Parent	Concur Technologies (2011–2014); SAP Concur (2014–present)

TripIt TripIt is a travel itinerary management application and service that consolidates travel plans into a single itinerary. It aggregates bookings from email confirmations and user input to produce organized schedules for flights, hotels, car rentals, and meetings, aiming to simplify travel logistics for business travelers and tourists. The service interacts with a variety of travel-related platforms and corporate travel systems to synchronize plans across devices and calendars.

Overview

TripIt centralizes travel information by parsing confirmations from suppliers such as American Airlines, Delta Air Lines, United Airlines, Hilton Worldwide, and Marriott International and assembling them into itineraries. The application supports synchronization with calendar services including Google Calendar, Microsoft Outlook, and Apple Calendar and offers mobile apps for iOS and Android. TripIt positions itself alongside other travel technology firms like Expedia Group, Booking Holdings, and Kayak as a personal travel assistant aimed at both individual travelers and corporate travel departments.

Features

TripIt's core feature set includes automated itinerary creation by forwarding confirmations from vendors such as Southwest Airlines, British Airways, and Airbnb; real-time flight alerts similar to services from FlightAware and FlightRadar24; and mapping integrations with Google Maps and Apple Maps. Premium features emulate offerings from Concur Technologies and SAP Concur with VIP support, fare tracking comparable to tools by Hopper and Skyscanner, and seat and terminal reminders akin to notifications by SeatGuru. TripIt provides calendar integration that mirrors functionality in Microsoft Exchange environments and supports corporate single sign-on via providers like Okta and Azure Active Directory.

History

TripIt was founded in 2006 by technology entrepreneurs including Gregg Brockway and Andrew Shuman, following precedents set by early travel startups such as Expedia and Orbitz. The company expanded its user base during the late 2000s alongside competitors like TripAdvisor and Priceline. In 2011 TripIt was acquired by Concur Technologies, which itself became part of SAP's travel portfolio when SAP SE integrated Concur into its cloud offerings. TripIt’s development reflects broader trends in travel digitization seen with companies like Amadeus IT Group and Sabre Corporation and responds to shifts in corporate travel policy exemplified by organizations such as IBM and Accenture.

Business model and pricing

TripIt operates a freemium model similar to digital services provided by Spotify and Dropbox, offering a free tier alongside a subscription premium tier called TripIt Pro that competes with premium services from Expensify and Certify. Corporate licensing and travel management integrations position TripIt in procurement channels used by companies like Deloitte and PwC for expense and itinerary coordination. Pricing structures mirror SaaS approaches used by Salesforce and Workday, with annual subscription options and enterprise agreements negotiated through travel management companies such as American Express Global Business Travel.

Security and privacy

TripIt handles personally identifiable travel data akin to platforms managed by Facebook, Google, and Microsoft and implements encryption and access controls comparable to standards advocated by NIST and regulatory frameworks related to General Data Protection Regulation compliance in the European Union. The service integrates authentication methods used by Ping Identity and Okta and aligns with corporate security practices adopted by enterprises like Cisco Systems and Intel. Data-sharing practices intersect with policies from travel suppliers such as Delta Air Lines and Marriott International and must consider privacy requirements set by agencies including the Federal Trade Commission.

Reception and impact

TripIt has been reviewed and discussed in technology media outlets like The New York Times, The Wall Street Journal, Wired, and The Verge and cited in business analyses alongside Concur Technologies and SAP SE. Travel industry commentators compare its utility with services from TripAdvisor and Expedia Group and note its value to frequent flyers who also use loyalty programs from carriers such as American Airlines AAdvantage and Delta SkyMiles. Corporate travel managers at firms like Microsoft and Amazon (company) have evaluated TripIt for integration with expense reporting tools from providers like Concur and Expensify.

Integration and partnerships

TripIt integrates with airline distribution and booking channels like Sabre Corporation and Amadeus IT Group, hotel chains including Hilton Worldwide, Marriott International, and Hyatt Hotels Corporation, and ride-hailing services such as Uber and Lyft. It partners with calendar platforms like Google Calendar and Microsoft Outlook and with corporate travel systems used by American Express Global Business Travel and BCD Travel. Strategic alliances reflect industry relationships similar to those between Expedia Group and corporate travel buyers, enabling synchronization with tools used by travel managers at organizations like Facebook (Meta Platforms, Inc.) and Apple Inc..

Category:Travel websites