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Trident Media Group

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Trident Media Group
NameTrident Media Group
TypeLiterary agency
Founded1998
FounderRobert Gottlieb
HeadquartersNew York City, United States
IndustryPublishing
Key peopleRobert Gottlieb, Robert Gottlieb Jr., Erin Cox, Caroline Koppelman

Trident Media Group is a New York–based literary agency representing authors across fiction, non-fiction, and digital media. Founded in the late 20th century, the agency operates as a full-service literary firm involved in book deals, subsidiary rights, and brand partnerships. It maintains a client roster spanning debut novelists to bestselling writers and participates in rights negotiations with publishers, broadcasters, and streaming platforms.

History

Trident Media Group was founded in 1998 by Robert Gottlieb and quickly engaged with major players such as Simon & Schuster, Penguin Random House, HarperCollins, Hachette Book Group, and Macmillan Publishers while negotiating deals tied to The New York Times, The Washington Post, The Wall Street Journal, NPR, and The Guardian. Early expansion involved connections to literary landmarks like BookExpo America and international book fairs such as the Frankfurt Book Fair and the London Book Fair, enabling relationships with agencies including William Morris Endeavor, Creative Artists Agency, United Talent Agency, ICM Partners, and Curtis Brown. Over subsequent decades the agency navigated industry shifts driven by entities like Amazon (company), Apple Inc., Netflix, Hulu, and Spotify, adapting to changes prompted by landmark books and authors comparable to J. K. Rowling, Stephen King, George R. R. Martin, Margaret Atwood, and Toni Morrison. Strategic hires and mergers placed the agency in contact with institutions including Columbia University, New York University, Harvard University, and cultural events such as The Oprah Winfrey Show and TED Conferences.

Services and divisions

The agency provides manuscript representation, foreign and translation rights, film and television rights, audio rights, and packaging for clients working with publishers like Scribner, Vintage Books, Little, Brown and Company, Crown Publishing Group, and Doubleday. Its divisions coordinate with production companies such as Skydance Media, Paramount Pictures, Warner Bros., Lionsgate, A24, and BBC Studios as well as with platforms including Amazon Studios, Apple TV+, HBO, Showtime, and Starz. Trident negotiates subsidiary rights through partners like Audio-Technica-affiliated studios and audiobook houses including Audible and Blackstone Audio, while liaising with literary outlets such as The Paris Review, Granta, The Atlantic, Vanity Fair, and Rolling Stone for author publicity. Support functions encompass legal coordination with firms that have worked on matters for clients of Skadden, Arps, Slate, Meagher & Flom, talent development analogous to programs at Yale School of Drama, and digital marketing strategies tied to campaigns on Facebook, Twitter (now X), Instagram, and TikTok.

Notable clients and authors

The agency’s roster has included debut and established authors whose works intersect with subjects similar to those of Malcolm Gladwell, Elizabeth Gilbert, Chimamanda Ngozi Adichie, Elena Ferrante, Donna Tartt, Colson Whitehead, Ian McEwan, Sally Rooney, Gillian Flynn, Paulo Coelho, Isabel Allende, Jared Diamond, Yuval Noah Harari, Brené Brown, Ta-Nehisi Coates, Stephenie Meyer, John Grisham, Michael Lewis, Nicholas Sparks, and S. J. Watson. Their clients have secured deals and recognition comparable to awards and lists such as the Pulitzer Prize, Man Booker Prize, National Book Award, Costa Book Awards, Nobel Prize in Literature, and placements on The New York Times Best Seller list and Sunday Times Bestseller list. The agency has also represented cookbook and lifestyle authors with profiles similar to Ina Garten, Yotam Ottolenghi, Samin Nosrat, and Nigella Lawson, as well as memoirists with trajectories like Maya Angelou, Frank McCourt, Elizabeth Strout, and Anthony Bourdain.

Key personnel and leadership

Leadership has included founders and senior agents who maintain relationships with publishing executives such as Michelle Brower-level editors and imprints at companies like Little, Brown, Knopf, Farrar, Straus and Giroux, and Simon & Schuster Canada. Senior staff coordinate with film and television showrunners comparable to Shonda Rhimes, Ryan Murphy, David E. Kelley, Aaron Sorkin, and Vince Gilligan to develop adaptations. The agency’s rights teams interact with legal and rights specialists who have worked with entities such as The Authors Guild, Association of American Publishers, Publishers Weekly, The Bookseller, and unionized collectives similar to Writers Guild of America. Executives frequently appear at panels alongside representatives from Barnes & Noble, Indigo Books and Music, Powell's Books, and academic institutions like Princeton University, Stanford University, and Yale University.

Like major literary firms, the agency has faced disputes over agent–author agreements, commission structures, and rights reversion issues that echo publicized conflicts involving Amazon (company) and Hachette Book Group or contract disputes seen in cases related to J. K. Rowling and publishers. Matters have involved negotiations touching on licensing with streaming services such as Netflix and HBO Max and occasional arbitration and litigation reminiscent of cases handled in venues including the United States District Court for the Southern District of New York and mediated by counsel from firms experienced in intellectual property and contract law, similar to practices at Paul, Weiss, Rifkind, Wharton & Garrison and Debevoise & Plimpton.

Industry impact and recognition

The agency has been recognized within circles that include Publishers Weekly, The Bookseller, Library Journal, Kirkus Reviews, and trade award ceremonies comparable to the National Book Critics Circle Awards and honors from organizations such as International Thriller Writers and Romance Writers of America. Its role in brokering major deals links it to bestseller phenomena associated with Oprah Winfrey's Book Club, the Goodreads Choice Awards, and cultural moments involving adaptations that reached audiences via Netflix, Amazon Prime Video, HBO, and international broadcasters like the BBC and CBC. The agency’s activity influences rights trends across markets in the United States, United Kingdom, Canada, Australia, India, and regions attending the Frankfurt Book Fair.

Category:Literary agencies