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| The Quail, A Motorsports Gathering | |
|---|---|
| Name | The Quail, A Motorsports Gathering |
| Status | Active |
| Genre | Concours d'Elegance |
| Frequency | Annual |
| Venue | Pebble Beach Golf Links |
| Location | Pebble Beach, California |
| Country | United States |
| First | 2003 |
| Organizer | Motor Trend Group |
| Attendance | ~3,000 |
The Quail, A Motorsports Gathering The Quail, A Motorsports Gathering is an annual automotive concours and motorsports festival held in Pebble Beach, California, featuring historic automobiles, contemporary supercars, racing prototypes, and motorcycles. The event combines elements of Pebble Beach Concours d'Elegance, Monterey Car Week, Goodwood Festival of Speed, Concorso d'Eleganza Villa d'Este, and SEMA with drives, displays, and manufacturer showcases. Collectors, manufacturers, drivers, and enthusiasts from Ferrari, Porsche, Aston Martin, Lamborghini, Bugatti, and McLaren ecosystems attend alongside restorers, historians, and auction houses such as Gooding & Company, RM Sotheby's, and Bonhams.
The Quail brings together marques like Mercedes-Benz, BMW, Rolls-Royce, Bentley, Alfa Romeo, Jaguar, Maserati, Lotus, Ford Motor Company, and Chevrolet for static displays and driving experiences. Attendees include notable drivers and personalities from Formula One, IndyCar Series, NASCAR, IMSA, Le Mans Series, WRC, Dakar Rally, and MotoGP circuits. The event features manufacturers such as Audi, Toyota, Nissan, Honda, Subaru, Kia, and Hyundai presenting new models, concept cars, and heritage vehicles alongside restorers connected to institutions like the Petersen Automotive Museum, National Automobile Museum, and Automobile Hall of Fame.
Founded in 2003, The Quail evolved from gatherings at Pebble Beach and collaborations with organizers behind Pebble Beach Concours d'Elegance and Monterey Car Week. Early editions drew collectors associated with Enzo Ferrari estates, Carroll Shelby collections, and preserved competition cars from Scuderia Ferrari, Scuderia AlphaTauri, McLaren Racing, and Cooper Car Company. Over time, the event expanded to include modern hypercars from Pagani Automobili, Koenigsegg Automotive AB, Zenvo Automotive A/S, and Rimac Automobili while retaining ties to historic marques like Bugatti Type 35, Duesenberg, Packard Motor Car Company, Studebaker, and Cadillac. Partnerships with publications and media outlets like Motor Trend, Road & Track, Car and Driver, and Autocar shaped programming and manufacturer participation.
The Quail's weekend programming mirrors elements found at Amelia Island Concours d'Elegance and Concorso Italiano, offering timed drives along routes similar to 17-Mile Drive, timed demonstrations echoing Goodwood Revival, and intimate interviews akin to formats used by Pebble Beach Concours d'Elegance and Goodwood Festival of Speed. Activities include Porsche parades referencing Porsche 911 heritage, Ferrari track demos invoking Le Mans Prototype competition, Aston Martin showcases tied to James Bond heritage, and motorcycle displays featuring Harley-Davidson, Ducati, Triumph Motorcycles, and Indian Motorcycle. Enthusiasts experience manufacturer paddocks akin to Formula One hospitality, private collections comparable to Ralph Lauren and Jay Leno holdings, and auction previews presented by RM Sotheby's and Gooding & Company.
Past displays have included seminal examples such as Ferrari 250 GTO, Porsche 917, Ford GT40, Aston Martin DB5, Jaguar D-Type, Lamborghini Miura, Alfa Romeo 8C Competizione, Mercedes-Benz 300SL Gullwing, Bugatti Veyron, and McLaren F1. Drivers and VIPs have included figures associated with Michael Schumacher, Ayrton Senna, Mario Andretti, Dan Gurney, Jackie Stewart, Jenson Button, Sebastian Vettel, Lewis Hamilton, Alain Prost, Niki Lauda, and Richard Petty. Manufacturers have used The Quail to debut models alongside companies like Lexus, Acura, Infiniti, Bentley Motors Limited, Rolls-Royce Motor Cars, and Genesis Motor.
The Quail presents awards comparable to honors at Pebble Beach Concours d'Elegance and Amelia Island Concours d'Elegance, including Best of Show, Most Elegant, and various class awards recognizing restorations from firms such as Aston Martin Works, Ferrari Classiche, Porsche Classic, and BMW Group Classic. Special awards have celebrated marques through partnerships with institutions like The Classic Car Trust, Hagerty, FIVA, and collectors associated with BMW Individual. Notable trophies have been sponsored by luxury brands such as Rolex, Bremont, Chopard, and Pirelli.
Hosted on the fairways and lawns adjacent to Pebble Beach Golf Links and near Monterey Peninsula Airport, The Quail occupies private venues reminiscent of Pebble Beach Concours d'Elegance settings and benefits from coordination with Monterey County officials and Monterey-area hospitality including The Lodge at Pebble Beach and Carmel-by-the-Sea accommodations. Logistics involve curated parking, security protocols like those used for Concours d'Elegance events, transport coordination with shippers such as Montway Auto Transport and A1 Auto Transport, and on-site amenities comparable to Goodwood Festival of Speed hospitality. The event aligns calendar-wise with Monterey Car Week and adjacent auctions hosted by Bonhams, Christie’s, and Barrett-Jackson.
Coverage by outlets including Motor Trend, Road & Track, Car and Driver, Top Gear, Autocar, The New York Times, The Wall Street Journal, BBC Sport, CNN, Bloomberg, Forbes, and Hemmings Motor News has amplified The Quail's profile within collector communities linked to RM Sotheby's results and collector trends tracked by Hagerty Insurance Agency. The event influences automotive restoration markets, valuations at auctions like Gooding & Company sales, and promotional strategies used by Ferrari North America, Porsche Cars North America, and Lamborghini Americas. Cultural intersections include film tie-ins referencing James Bond, collaborations with luxury brands such as Hermès, Louis Vuitton, Rolex SA, and philanthropic auctions benefiting organizations like Pebble Beach Concours Charities and Monterey Bay Aquarium.
Category:Concours d'Elegance Category:Motorsport festivals