Statista

Statista
Name	Statista
Type	Private
Industry	Market research
Founded	2007
Founder	Friedrich Schwandt
Headquarters	Hamburg, Germany
Products	Market data, statistics, dossiers
Website	statista.com

Statista Statista is a German online statistics portal that aggregates data on markets, industries, and public opinion for use by businesses, researchers, and media. It offers downloadable charts, dossiers and market reports drawing from sources such as industry associations, research institutes and government agencies. Users include corporations, academic institutions and news organizations that rely on its visualized datasets for decision making and publication.

Overview

Statista provides quantified information across a wide array of sectors, combining figures from public institutions like the European Commission, United Nations, World Bank and Organisation for Economic Co-operation and Development with private sources such as Nielsen Holdings, Kantar Group, Gartner, IDC (company), and McKinsey & Company. The platform covers regional markets including United States, China, India, Brazil, Russia, Germany, United Kingdom, France, Japan, South Korea, and Australia. Its clientele spans multinational corporations like Procter & Gamble, Siemens, Amazon (company), Apple Inc., Walmart, Microsoft, Google, and Facebook as well as academic entities such as Harvard University, University of Oxford, University of Cambridge, Massachusetts Institute of Technology, and University of Tokyo. Journalists from outlets such as The New York Times, BBC, The Guardian, The Wall Street Journal, Financial Times, Bloomberg News, Reuters, and Forbes (magazine) frequently cite Statista material.

History and Development

Founded in 2007 by Friedrich Schwandt in Hamburg, the company grew alongside digital data demand from firms like Daimler AG, BASF, Volkswagen Group, Allianz, Deutsche Bank, and Siemens AG. Early development paralleled developments in online publishing and data visualization exemplified by platforms such as StatCounter and organizations like Pew Research Center and Eurostat. Expansion included partnerships with academic publishers and cooperation with market research firms such as Ipsos, YouGov, GfK SE, Kantar, and Euromonitor International. The firm opened additional offices and increased staff to support global clients in cities comparable to New York City, London, Singapore, and Sydney.

Products and Services

Statista's offerings include downloadable charts, infographics, industry reports, and country dossiers used by corporations and institutions including Johnson & Johnson, Pfizer, Novartis, GlaxoSmithKline, Unilever, Nestlé, Samsung Electronics, Sony Corporation, and LG Corporation. It supplies custom research and consulting services akin to those provided by Boston Consulting Group, Bain & Company, and Accenture. Educational licenses parallel arrangements at universities such as Stanford University, Columbia University, and Princeton University. The portal provides topical coverage aligning with events like the Olympic Games, FIFA World Cup, COP climate conferences, and cycles such as United States presidential elections.

Data Collection and Methodology

Statista aggregates primary and secondary data from sources including national statistical offices like Destatis, U.S. Census Bureau, Office for National Statistics (United Kingdom), and Statistics Canada as well as international agencies such as International Monetary Fund and World Health Organization. It also incorporates corporate filings from entities listed on exchanges such as Frankfurt Stock Exchange, New York Stock Exchange, Nasdaq, London Stock Exchange, and Tokyo Stock Exchange. Methodological approaches reference survey work by polling organizations like Gallup, YouGov, Pew Research Center, and Ipsos MORI. Data harmonization and metadata practices are comparable to those advocated by ISO, OECD guidelines, and academic publishers such as Springer Nature and Elsevier.

Business Model and Licensing

Statista operates on subscription and licensing revenue models used by firms including LexisNexis, Bloomberg L.P., Thomson Reuters, and S&P Global. Licensing agreements permit use in corporate reports, textbooks and media outlets; clients include consulting firms like McKinsey & Company and Deloitte. Institutional subscriptions are purchased by libraries and universities such as University of California, University of Melbourne, and National University of Singapore. The company has pursued strategic partnerships and acquisitions in a manner similar to RELX Group, Wolters Kluwer, and Informa plc to expand its content and distribution.

Reception and Criticism

Statista has been praised by journalists and analysts at The Economist, Financial Times, Forbes (magazine), Bloomberg News, and Reuters for accessibility and breadth of coverage, while researchers at institutions like Max Planck Society, Karlsruhe Institute of Technology, and London School of Economics note utility for teaching and reporting. Criticisms mirror those leveled at data aggregators such as Crunchbase and Glassdoor: concerns about traceability, citation practices, and paywall access raised by scholars at Harvard University, Yale University, University of Chicago, and journalists at The Guardian and BBC. Debates about commercial control of data parallel discussions surrounding Cambridge Analytica, Palantir Technologies, and platform governance in forums including European Parliament and United Nations General Assembly.

Category:Market research companies