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| Society for Consumer Psychology | |
|---|---|
| Name | Society for Consumer Psychology |
| Formation | 1987 |
| Type | Academic society |
| Headquarters | United States |
| Region served | International |
| Leader title | President |
| Parent organization | American Psychological Association |
Society for Consumer Psychology The Society for Consumer Psychology is a professional organization dedicated to the scientific study of consumer behavior and the psychological processes that underlie consumption. It brings together scholars from fields such as Harvard University, Stanford University, University of Chicago, Columbia University, and Yale University as well as practitioners from Procter & Gamble, Unilever, PepsiCo, The Coca-Cola Company, and Amazon (company). The society interacts with broader networks including American Marketing Association, Association for Consumer Research, National Science Foundation, National Institutes of Health, and European Association for Consumer Research.
The society was founded in 1987 by academics associated with institutions like University of Pennsylvania, Northwestern University, University of Michigan, Massachusetts Institute of Technology, and Duke University who sought closer ties between psychology-based research and applied marketing practice. Early figures included faculty from University of California, Berkeley, Cornell University, University of Texas at Austin, London Business School, and INSEAD. Over time the group developed connections with organizations such as Association for Psychological Science, Society for Personality and Social Psychology, Royal Society, American Psychological Association Division 23, and international centers like Max Planck Society and Australian National University.
The society’s mission emphasizes rigorous empirical work at the intersection of institutions like Wharton School, Kellogg School of Management, Sloan School of Management, Columbia Business School, and practice at firms such as Nike, Inc., Apple Inc., Microsoft Corporation, Google LLC, and Walmart Inc.. Objectives include promoting research standards seen at Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Psychological Science, and Journal of Personality and Social Psychology; fostering collaboration among scholars at Princeton University, Brown University, Johns Hopkins University, University of British Columbia, and McGill University; and encouraging translational work with agencies like Food and Drug Administration and Federal Trade Commission.
Membership draws scholars from departments affiliated with Rutgers University, Ohio State University, University of Wisconsin–Madison, University of Minnesota, and Boston University as well as industry researchers from IBM, Intel Corporation, Facebook (Meta Platforms, Inc.), Uber Technologies, Inc., and Airbnb, Inc.. Governance follows models used by American Psychological Association, Royal Society, Academy of Management, Institute of Electrical and Electronics Engineers, and Society for Neuroscience: an elected board, committees patterned after National Academy of Sciences panels, and rotating officer roles mirroring structures at European Union scientific advisory bodies and United Nations research councils.
The society organizes annual and biennial meetings often co-located with conferences hosted by Association for Consumer Research, American Marketing Association, Society for Judgment and Decision Making, Association for Psychological Science, and Society for Personality and Social Psychology. Keynote speakers have included scholars affiliated with Stanford Graduate School of Business, Harvard Business School, Columbia Business School, Yale School of Management, and INSEAD. Meetings feature symposia modeled on sessions from World Economic Forum panels, workshops similar to National Institutes of Health study sections, and collaborative exchanges with research centers like Behavioral Insights Team, Max Planck Institute for Human Development, and Centre for Economic Policy Research.
The society sponsors peer-reviewed outlets and honors drawing on traditions at Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Psychology, and multidisciplinary journals such as Nature Human Behaviour and Science Advances. Its awards parallel prizes from American Psychological Association, Association for Consumer Research, Royal Society of London, National Academy of Sciences, and British Academy and recognize lifetime achievement, early career excellence, and best paper awards similar to honors from Academy of Management. Editors and recipients often hail from Princeton University, University of Pennsylvania, Northwestern University Kellogg School of Management, Harvard University Department of Psychology, and University of California, Los Angeles.
Research initiatives align with projects at National Science Foundation, National Institutes of Health, Horizon Europe, European Research Council, and foundations like Bill & Melinda Gates Foundation. The society supports educational programs influenced by curricula at London School of Economics, Columbia University Teachers College, Stanford Graduate School of Education, and Harvard Graduate School of Education, and partners with training providers such as Coursera, edX, and Khan Academy for wider dissemination. Collaborative research spans labs at MIT Media Lab, Stanford Social Neuroscience Lab, UCL Behavioural Science Group, University of Toronto Rotman School of Management, and IE Business School.
The society has partnered with regulatory and advisory bodies including Federal Trade Commission, Food and Drug Administration, World Health Organization, Organisation for Economic Co-operation and Development, and European Commission to translate consumer psychology findings into policy. It engages with industry coalitions such as Interactive Advertising Bureau, Consumer Goods Forum, National Retail Federation, and public-interest groups like Consumer Reports and World Bank to inform standards, labeling, and behavioral interventions. Impact is evident in collaborative reports with Behavioural Insights Team, RAND Corporation, Brookings Institution, Pew Research Center, and McKinsey Global Institute.
Category:Psychology organizations