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| Salon Privé | |
|---|---|
| Name | Salon Privé |
| Status | Active |
| Genre | Concours d'Elegance |
| Frequency | Annual |
| Venue | Hurlingham Club |
| Location | London |
| Country | United Kingdom |
| First | 1996 |
| Organiser | Salon Privé Ltd |
Salon Privé is an annual luxury automotive event combining a Concours d'Elegance, supercar exhibition, classic car sales, and lifestyle showcases. Founded in the mid-1990s, it takes place in central London and attracts collectors, manufacturers, celebrities, and media from around the world. The event features concours judging, manufacturer debuts, charity drives, and associated auctions, positioning itself alongside events such as Pebble Beach Concours d'Elegance, Goodwood Festival of Speed, and Monterey Car Week.
Salon Privé was established in 1996 by private organizers seeking a London-based counterpart to Villa d'Este Concours d'Elegance and Concorso d'Eleganza Villa d'Este. Early editions paralleled gatherings like Salon International de l'Auto and drew comparisons to Geneva Motor Show and Paris Motor Show. Over time the event developed links with marque heritage organizations including Aston Martin Heritage Trust, Ferrari Classiche, and Bentley Motors Limited. It expanded programming similar to Amelia Island Concours and collaborated with auction houses such as Bonhams, RM Sotheby's, and Gooding & Company. High-profile appearances echo visits by figures associated with Royal Automobile Club, Lord March, and patrons of Hurlingham Club.
The format combines a concours judging system influenced by standards set at Pebble Beach Concours d'Elegance and Concorso d'Eleganza Villa d'Este, alongside supercar parades akin to Goodwood Festival of Speed demonstrations. Activities include static displays, timed drives reminiscent of Mille Miglia retrospectives, and manufacturer debuts similar to presentations at Frankfurt Motor Show and Geneva Motor Show. Lifestyle elements feature partnerships with luxury brands like Rolex, Patek Philippe, Martini & Rossi, and Bollinger Champagne, with hospitality suites comparable to offerings at Monaco Yacht Show and Concours d'Elegance of America at St. John's.
Exhibits range from Edwardian motoring examples to contemporary hypercars, spanning marques such as Bugatti, Ferrari, Lamborghini, Porsche, McLaren Automotive, Aston Martin, Bentley, Rolls-Royce, Mercedes-Benz, BMW, Jaguar, Alfa Romeo, Maserati, Lotus Cars, Pagani, Koenigsegg, Bentley Motors Limited, Cadillac, Ford Motor Company, Chevrolet, Shelby American, Dodge, Lincoln Motor Company, Plymouth (automobile), Nissan, Toyota, Honda, Mazda, Subaru Corporation, Suzuki Motor Corporation, Volkswagen, Audi, SEAT, Skoda, Renault, Peugeot, Citroën, Lancia, Saab (car company), TVR, Morgan Motor Company, Ariel Motor Company, Caterham Cars, AC Cars, De Tomaso, Alpine (automobile), DeLorean Motor Company, Tucker Corporation, Bristol Cars, Benz & Cie., Daimler AG, Opel, Vauxhall Motors, Hillman, Sunbeam-Talbot, Riley (automobile), Triumph Motor Company, Qvale, Ginetta Cars. The show also displays coachbuilders and restorers associated with Pininfarina, Bertone, Zagato, Ghia, Carrozzeria Touring Superleggera, and Scaglietti, plus collections related to Jensen Motors and Humber Limited.
Awards mirror practices at Pebble Beach Concours d'Elegance, with categories for Best of Show, Best Restoration, and class awards aligned with standards of Concours d'Elegance of America and Villa d'Este. Judges often come from institutions like Royal Automobile Club, Institute of Mechanical Engineers, and marque registries such as Ferrari Owners' Club, Jaguar Daimler Heritage Trust, and Bentley Drivers Club. Special awards have been sponsored by brands including Rolex, Patek Philippe, and Hagerty Insurance. Competitions may include Best Supercar, Best Classic, and People's Choice awards similar to honors given at Goodwood Revival.
Historically the event has been held in prestigious settings including the lawns of the Hurlingham Club and previously at estates comparable to Blenheim Palace and Goodwood House. The central London location places it near institutions such as Kensington Gardens, Hyde Park, and Royal Albert Hall, and within reach of corporate headquarters like Aston Martin Lagonda Global Holdings plc and Rolls-Royce Holdings plc. The setting is chosen to match the heritage of coachbuilders associated with Pininfarina and the aristocratic patronage exemplified by venues like Sandringham House.
Attendees include collectors, celebrities, and industry leaders akin to visitors at Monterey Car Week and Goodwood Festival of Speed. Notable guests have included executives from Ferrari S.p.A., Lamborghini S.p.A., McLaren Group, and Porsche AG, as well as personalities similar to those seen at Royal Variety Performance and film festivals like Cannes Film Festival. High-net-worth individuals, members of royal households such as House of Windsor, and actors associated with automotive films like Steve McQueen retrospectives, have been represented through exhibits and guest appearances. Media delegations include outlets comparable to Top Gear (TV series), Auto Express, Evo (magazine), and BBC News.
Coverage by specialist and mainstream outlets echoes reporting from Autocar, Car and Driver, Motor Trend, Road & Track, The Times (London), and Financial Times. The event influenced collector trends similarly to auctions at RM Sotheby's and Bonhams and contributed to the cultural cachet of concours events alongside Pebble Beach Concours d'Elegance and Goodwood Revival. It has been featured in lifestyle programming like The Grand Tour-style segments and in documentaries reminiscent of those on BBC Two and Channel 4. The show has also been linked to charity fundraising efforts comparable to partnerships with St John's Hospice and Children in Need.
Category:Concours d'Elegance Category:Auto shows