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Auto Express

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Auto Express
NameAuto Express
TypeWeekly newspaper
FormatTabloid
OwnersDennis Publishing
FounderDennis Publishing
Foundation1988
HeadquartersLondon
LanguageEnglish

Auto Express Auto Express is a British weekly motoring newspaper and magazine covering automotive news, motor vehicle reviews, road safety topics and consumer advice. Launched in 1988 by Dennis Publishing, it has published test drives, market analysis and buyer guides that intersect with work from journalists formerly associated with Top Gear (magazine), What Car? and broadcast programmes such as BBC Top Gear and Channel 5 motoring shows. The title operates alongside industry events, awards and multimedia channels, engaging with manufacturers like Ford Motor Company, Volkswagen Group, Toyota Motor Corporation, General Motors and Hyundai Motor Company.

History

Founded in 1988 by Dennis Publishing, the magazine emerged during a period of expansion for specialist titles alongside rivals such as Evo (magazine), Autocar (magazine), and What Car?. Early editorial staff included journalists with experience at Motoring News and broadcast ties to BBC Radio and ITV. Throughout the 1990s and 2000s the title documented shifts prompted by companies such as Renault, Peugeot, BMW, and Mercedes-Benz while covering regulatory and market developments tied to institutions like the European Union and policy changes influenced by UK government initiatives. Ownership remained with Dennis Publishing until corporate restructurings and partnership deals with groups involved in titles such as Maxim (magazine) and The Week.

Editorial content and sections

Editorial content includes long-form road tests, group tests, and comparison pieces that regularly evaluate models from Tesla, Inc., Nissan, Kia, Volvo Cars and Audi. Regular sections feature new car launches, industry news, used car guides, and technical explainers referencing suppliers like Bosch (company), Continental AG, and Magna International. Motoring columns have been written by contributors with profiles connected to Jeremy Clarkson, Chris Harris (motoring journalist), and other prominent writers who crossed between print and television. Consumer advice draws on crash-test data from Euro NCAP, recalls data coordinated with agencies such as the Driver and Vehicle Standards Agency and safety material involving National Highway Traffic Safety Administration comparisons for imported models.

Digital presence and website

The magazine’s website offers reviews, video content and price lists covering marques like Jaguar Land Rover, Lamborghini, Ferrari, and McLaren Automotive. Digital strategy includes multimedia produced for platforms associated with YouTube, podcasts similar in format to programmes on BBC Sounds, and social engagement across services from Twitter to Instagram. The site integrates data feeds tracking registration statistics provided by agencies such as the Society of Motor Manufacturers and Traders and publishes interactive tools used by buyers comparing finance deals offered by institutions like Barclays and HSBC UK.

Events and awards

Auto Express organises and promotes awards and events recognising models, manufacturers and technologies, often attended by executives from Stellantis, Renault-Nissan-Mitsubishi Alliance, Aston Martin, and supplier partners like ZF Friedrichshafen AG. Signature awards target categories such as Car of the Year, Best Small Car, and Green Car awards, with judging panels composed of journalists from outlets including Autocar (magazine), Top Gear (magazine), and broadcasters from Channel 4. Events have included launch collaborations at venues used by manufacturers like Goodwood Festival of Speed and presentations aligned with trade shows such as the Frankfurt Motor Show and Geneva Motor Show.

Circulation and readership

Circulation historically placed the title among the UK’s leading motoring publications alongside What Car? and Autocar (magazine), reaching a readership comprising private buyers, fleet managers and industry professionals from companies like Enterprise Holdings and Avis Budget Group. Readership demographics skew toward adult males and females interested in model comparisons from Ford, Vauxhall, Skoda Auto and premium marques; audience measurement used services akin to Audit Bureau of Circulations reporting and digital analytics comparable to Google Analytics.

Controversies and criticism

The publication has faced criticism over editorial independence when liaising with manufacturers such as Volkswagen AG and Fiat Chrysler Automobiles during embargoed launch periods, echoing debates seen with Top Gear (TV series) and Autocar (magazine). Critics and consumer groups like Which? have scrutinised methods for long-term reliability surveys and scored reviews, while incidents involving leaked embargoed material provoked industry disputes similar to controversies at international outlets including Car and Driver and Motor Trend. Accusations have occasionally centered on the balance between advertising revenue from the automotive industry and impartiality in buying advice.

Influence on automotive industry and reviews

Through comparisons, real-world testing and buyer guidance, the magazine has influenced purchasing choices and manufacturer communications strategies for brands like Honda, Mazda, Suzuki, and SEAT. Its road tests and awards can affect marketing campaigns and product planning within groups such as Toyota Motor Corporation and Volkswagen Group, while investigative pieces have prompted responses from regulators including the Competition and Markets Authority and recall actions referenced by Driver and Vehicle Standards Agency. The outlet’s multimedia content reaches global audiences and contributes to industry discourse alongside outlets such as Autocar (magazine), Car Magazine and Automobile Magazine.

Category:British weekly newspapers