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| Rosenfeld Media | |
|---|---|
| Name | Rosenfeld Media |
| Type | Independent publisher |
| Founded | 2010 |
| Founder | Mike Monteiro; Joe Rosenfeld |
| Headquarters | San Francisco, California |
| Products | Books; conferences; workshops |
| Topics | User experience; interaction design; product design |
Rosenfeld Media
Rosenfeld Media is an independent publishing company focused on user experience and interaction design literature and events. Founded in 2010 by industry practitioners, the company has produced books, workshops, and conferences that engage professionals across Silicon Valley, New York City, London, and other innovation hubs. Its catalogue and programming connect authors, practitioners, and institutions involved in digital product development and human-centered design.
The company was launched amid a wave of independent publishing initiatives that included O'Reilly Media, Apress, and Manning Publications, drawing on networks from conferences such as CHI, UXPA and IxDA. Early leadership included figures active with Adaptive Path and IDEO, and the imprint rapidly published titles addressing practices popularized at organizations like Microsoft Research, Google, Apple Inc., and Amazon (company). Over the 2010s Rosenfeld Media expanded during the rise of platforms such as Medium (website), GitHub, and Slack (software) while participating in festivals like SXSW and meetups in cities including Berlin and Toronto.
Rosenfeld Media emphasizes practitioner-driven content, publishing work by authors associated with Cooper (company), Fjord, and Designit. Their editorial approach favors short, focused titles similar in spirit to trade books from HarperCollins and technical series from Addison-Wesley. Editorial processes have involved collaboration with professionals from Nielsen Norman Group, Forrester Research, and academic partners at institutions such as Carnegie Mellon University, Stanford University, and Massachusetts Institute of Technology. The imprint stresses clarity, actionable guidance, and case studies drawn from projects at firms like Facebook, Uber Technologies, Airbnb, and Spotify (streaming service).
The publisher's backlist includes monographs on topics tackled at companies like Intel, Salesforce, Netflix, and eBay. Series and themed titles echo classroom and workshop formats used at General Assembly, Interaction Design Foundation, and Nielsen Norman Group training. Notable works have addressed methods practiced at IDEO.org, Samsung, Siemens, and Volkswagen Group. Editions often reference tooling and workflows incorporating Sketch (software), Figma, InVision, Axure RP, and integration with Jira (software) and Confluence.
Authors and contributors have included practitioners formerly with Microsoft, IBM, SAP SE, and Oracle Corporation, as well as academics affiliated with University of California, Berkeley, University College London, and Royal College of Art. Contributors often participate in panels alongside speakers from AIGA, ACM SIGCHI, and Interaction Design Association. Guest authors have worked on projects for NPR, The New York Times, BBC, The Guardian, and startups incubated at Y Combinator and Techstars.
The company has organized workshops and seminars in collaboration with organizations such as SXSW, Web Summit, and regional conferences including DesignThinkers and FutureEverything. Community engagement has involved partnerships with professional groups like UXPA International, IxDA, AIGA, and university programs at Parsons School of Design and Rhode Island School of Design. Events frequently feature practitioners with experience at Tesla, Inc., NASA, IDEO, and nonprofit initiatives like Code for America.
Rosenfeld Media titles have been cited in curricula at institutions such as University of Washington, Columbia University, and New York University, and have influenced training at consultancies like McKinsey & Company and Boston Consulting Group. Reviews have appeared in outlets including Wired (magazine), Fast Company, The Verge, and The Guardian, and books have been recommended by professional bodies such as Interaction Design Foundation and Nielsen Norman Group. The publisher's influence is visible in practitioner conversations across Twitter, LinkedIn, and community platforms like Medium (website) and Stack Overflow.
Operating as an independent imprint, the company sells print and digital editions through distributors used by peers such as IndieBound and Ingram Content Group, and leverages direct sales channels similar to Shopify storefronts. Revenue sources include book sales, conference tickets, sponsored events, and corporate training contracts with firms like Accenture, Deloitte, and PwC. Distribution networks include partnerships with bookstores in San Francisco, London, and Berlin, and integration with ebook platforms such as Amazon Kindle and Apple Books.
Category:Publishing companies based in California Category:Companies established in 2010