This article was accepted into the corpus but its outbound wikilinks were never NER-processed — typical at the deepest BFS hop or when the run's entity cap was reached. No expansion funnel to show.
| Quem (magazine) | |
|---|---|
| Title | Quem |
| Frequency | Weekly (print ceased) / Digital |
| Category | Celebrity magazine |
| Company | Editora Globo |
| Firstdate | 2000 |
| Country | Brazil |
| Language | Portuguese |
Quem (magazine) is a Brazilian celebrity and entertainment magazine originally published in print by Editora Globo and later transformed into a digital title under the Globo Group. Launched in 2000, it covered Brazilian and international popular culture with weekly issues, photo-reports, red carpet coverage and celebrity interviews. Quem became notable for its mix of celebrity profiles, television coverage and photojournalism during the early 21st century in Brazil.
Quem was founded in 2000 by Editora Globo as part of the expansion of the Grupo Globo media portfolio, joining publications such as O Globo, Época, Zero Hora and Época Negócios. The launch occurred during Brazil's media consolidation era alongside changes at Rede Globo, TV Globo and shifts in the market influenced by entities like Abril S.A. and Folha de S.Paulo. Throughout the 2000s Quem reported on events including the Miss Brasil pageants, Grammy Awards, MTV Video Music Awards and Brazilian television phenomena such as Big Brother Brasil and soap operas by Globo novelas. Facing digital disruption paralleling transitions at New York Times Company, Time Inc. and Condé Nast, Quem modernized its editorial approach and distribution in the 2010s. In 2017 the print edition was discontinued as part of a broader print-to-digital strategy implemented across Editora Globo titles, mirroring trends at The Guardian and Gannett.
Quem specialized in celebrity news, fashion shoots, entertainment industry reporting and lifestyle coverage similar to international magazines such as People (magazine), Hello! (magazine), Vanity Fair and US Weekly. Regular features included red carpet galleries from events like the Cannes Film Festival, São Paulo International Film Festival, Academy Awards and Emmy Awards. The magazine profiled Brazilian figures including Anitta, Ivete Sangalo, Sergio Moro, Luan Santana and Bruna Marquezine, while also covering international personalities such as Madonna, Beyoncé, Brad Pitt, Angelina Jolie and Rihanna. Quem produced fashion editorials referencing designers and brands appearing at São Paulo Fashion Week, Paris Fashion Week, Versace and Chanel, and commented on television programs from Rede Globo, SBT, RecordTV and streaming services like Netflix (service). The editorial team combined celebrity journalism with photojournalism techniques akin to practices at Getty Images and features resembling those in Rolling Stone.
During its print years Quem circulated nationally through subscription and newsstand sales across Brazilian states such as São Paulo (state), Rio de Janeiro (state), Minas Gerais and Bahia. Distribution channels included partnerships with vendors linked to Associação Nacional de Jornais distribution networks and retailer agreements at chains comparable to Livraria Cultura and supermarket distribution similar to national players. Circulation metrics were monitored against competitors like Caras (magazine), Contigo! and Veja Rio, with advertisers from sectors including television networks, fashion houses and consumer brands. The shift to a digital-only model followed declines in print circulation observed across markets including United States, United Kingdom and Spain, prompting Quem's content to be redistributed via the Globo.com portal and mobile platforms.
Quem featured interviews and contributions from Brazilian and international journalists, photographers and cultural commentators who have also worked with outlets such as Folha de S.Paulo, O Estado de S. Paulo, Veja, The New York Times and The Washington Post. The magazine published exclusive interviews with entertainers and public figures including Pelé, Neymar, Gisele Bündchen, Caetano Veloso, Roberto Carlos, Paulo Coelho, Fernanda Montenegro, Wagner Moura, Alexandre Nero and political figures who intersected with culture. Photographers associated with editorial work contributed portraits comparable to those in National Geographic and fashion shoots akin to Vogue (magazine). Profiles often connected to major events such as appearances at Rock in Rio, performances at Theatro Municipal (Rio de Janeiro), and film premieres at the Festival de Cinema de Gramado.
After print ceased, Quem expanded on the GloboPlay and Globosat ecosystems with multimedia content including video interviews, Instagram photo features, YouTube segments and integration with social platforms like Facebook, Twitter and TikTok. The digital strategy leveraged SEO and analytics tools similar to those used by The New York Times Company digital teams and cross-promotion within Rede Globo television programming. Quem's multimedia output included red carpet live coverage, podcast-style interviews mirroring formats popularized by outlets like NPR and video dossiers comparable to those produced by BBC entertainment desks.
Quem faced criticism common to celebrity weeklies, including debates over privacy, paparazzi practices and editorial choices that mirrored controversies at outlets such as TMZ, National Enquirer and People (magazine). Specific disputes involved boundary issues with public figures and coverage of sensitive personal matters that drew responses from representatives connected to artists, talent agencies and legal counsel resembling disputes seen in media law cases before courts in Rio de Janeiro (city) and São Paulo (city). Critics from cultural commentators and journalism scholars compared Quem's approach to celebrity culture analyses published in journals and referenced debates around media ethics similar to those involving BBC Trust inquiries and academic discussions at institutions like Universidade de São Paulo.
Quem's transition from weekly print to a digital brand reflects broader shifts in Brazilian media ecosystems alongside transformations at Editora Abril and consolidation within Grupo RBS. Its archive of celebrity photography, interviews and event coverage serves as a record of Brazilian popular culture in the early 21st century, intersecting with the careers of artists like Anitta and Neymar and institutions such as Rede Globo and São Paulo Fashion Week. The magazine influenced how entertainment news is packaged in Brazil, contributing to practices later adopted by digital native outlets and social platforms operated by media companies such as UOL and R7.
Category:Brazilian magazines Category:Celebrity magazines Category:Publications established in 2000