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| Quattroruote | |
|---|---|
| Title | Quattroruote |
| Frequency | Monthly |
| Founded | 1956 |
| Country | Italy |
| Based | Milan |
| Language | Italian |
Quattroruote is an Italian monthly automobile magazine covering passenger cars, commercial vehicles, motorsport, safety, and consumer advice. Founded in 1956 and based in Milan, it combines road tests, technical analysis, industry news, and consumer information with investigative journalism and photography. The magazine has influenced vehicle purchasing, automotive regulation, and public perception across Italy and parts of Europe.
The magazine was established in 1956 during post‑war reconstruction alongside contemporaries such as La Domenica del Corriere, Il Giorno, Corriere della Sera, La Stampa, and L'Unità, emerging into a media landscape that included publishers like Rizzoli, Mondadori, Arnoldo Mondadori Editore, RCS MediaGroup, and Repubblica. Early years saw comparisons with international titles like Road & Track, Autocar, Motor Trend, Car and Driver, Auto Motor und Sport, and L'Auto-Journal, while Italian industrial players such as Fiat, Alfa Romeo, Lancia, Ferrari, and Maserati featured prominently in coverage. Editorial leadership navigated relationships with manufacturers including Pirelli, Magneti Marelli, Brembo, Bosch, and Siemens VDO during eras marked by events like the 1955 Le Mans disaster, the expansion of the European Economic Community, and legislative changes such as the Treaty of Rome. Over decades the magazine reported on milestones involving Enzo Ferrari, Giorgetto Giugiaro, Sergio Pininfarina, Battista 'Pinin' Farina, Giovanni Agnelli, Luca di Montezemolo, and corporate shifts at Fiat Chrysler Automobiles, Stellantis, and Volkswagen Group.
The publication combines consumer testing, technical data, comparative reviews, and investigative features referencing manufacturers like Toyota, Volkswagen, BMW, Mercedes-Benz, Audi, Renault, Peugeot, Citroën, SEAT, Škoda, Hyundai, Kia, Honda, Nissan, Mazda, Subaru, Suzuki, Jaguar, Land Rover, Volvo, Porsche, Bentley, Rolls-Royce, Lamborghini, Aston Martin, McLaren, Pagani, and Bugatti. Technical analyses draw on suppliers and institutions such as ZF Friedrichshafen, Continental AG, Delphi Technologies, DENSO, Magna International, Faurecia, Valeo, Johnson Controls, and JTEKT. Editorial categories include road tests, crash tests in association with organizations like European New Car Assessment Programme, coverage of motorsport series such as Formula One, Formula E, World Rally Championship, MotoGP, 24 Hours of Le Mans, and commentary on mobility trends influenced by companies like Tesla, Rivian, Lucid Motors, and initiatives like the Paris Agreement. The magazine examines regulation affecting vehicles with regard to frameworks such as the European Union directives and institutions like Italian Ministry of Infrastructure and Transport (historic), alongside reporting on public figures including Matteo Renzi, Giorgia Meloni, Silvio Berlusconi, Sergio Mattarella, Giulio Andreotti, and industry executives such as Carlo Abarth and Herbert Diess.
Circulation peaked amid Italy's automotive booms and declines linked to economic cycles like the 1973 oil crisis, the 2008 financial crisis, and the COVID-19 pandemic. Readership demographics span urban centers in Milan, Rome, Turin, Naples, Genoa, Bologna, Florence, Venice, and Palermo, reaching professionals in dealerships, design studios, and motorsport teams associated with entities such as Pininfarina S.p.A., Italdesign Giugiaro, Scuderia Ferrari, Prancing Horse, and independent garages using parts from SKF, Mahle, and NGK. Advertisers have included automakers, insurers like Generali, Allianz, AXA, leasing firms, parts manufacturers, and aftermarket chains such as Norauto and Euromaster. The magazine has been audited and compared with publications like GfK reports and media analyses from organizations akin to Audit Bureau of Circulations.
The publisher expanded into digital platforms adapting to competition from online outlets including Autoblog, Top Gear, Jalopnik, Motor1, Autocar.co.uk, and aggregator services. Multimedia efforts incorporate video production, photo galleries, podcasts, and social media engagement on platforms such as YouTube, Instagram, Facebook, Twitter (now X), and LinkedIn. Content syndication and partnerships have intersected with broadcasters and streaming services similar to RAI, Mediaset, Sky Italia, Discovery, and motorsport rights holders like Liberty Media. The brand engaged with mobility start‑ups, electric mobility projects involving Enel X and charging networks like Ionity, and collaborated with technical institutions such as Politecnico di Milano and research centers affiliated with CNR.
The magazine established consumer awards, car‑of‑the‑year style recognitions and safety and reliability rankings that influenced manufacturers and consumers, echoing the impact of prizes such as European Car of the Year and industry honors from organizations like FIA and FIM. Its testing protocols affected vehicle development decisions at engineering departments of Ferrari, Fiat Chrysler, Stellantis, Daimler AG, and BMW Group, while investigative pieces pressured regulators, insurers, and certification bodies including UNI and ISO. Journalists from the magazine have engaged in debates with figures like Enrico Letta, Matteo Salvini, and executive leaders including John Elkann and influenced cultural representations in Italian media alongside directors such as Federico Fellini and Bernardo Bertolucci via automotive imagery.
The title has cooperated with international publishers and entered partnerships resembling ties with groups like Hearst Corporation, Gannett, Bonnier, Bauer Media Group, Future plc, Dennis Publishing, Motor Presse Stuttgart, and local licensees in markets including Spain, France, Germany, United Kingdom, United States, Brazil, Russia, China, Japan, India, Turkey, Poland, Romania, Greece, and Portugal. Collaborations extended to testing facilities such as Autodromo Nazionale Monza, Nürburgring, Circuit de Spa-Francorchamps, Circuit Paul Ricard, and towing partnerships with logistics companies and trade fairs like Geneva Motor Show, Frankfurt Motor Show, Mondial de l'Automobile, IAA Transportation, Auto Shanghai, and EICMA.
Category:Italian magazines Category:Automobile magazines