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| PeclersParis | |
|---|---|
| Name | PeclersParis |
| Type | Private |
| Industry | Fashion consultancy |
| Founded | 1970 |
| Founder | Dominique Peclers |
| Headquarters | Paris, France |
| Key people | Isabelle Peclers |
| Services | Trend forecasting, creative direction, market analysis |
PeclersParis PeclersParis is a Paris-based consultancy specializing in trend forecasting and creative strategy for Chanel, LVMH, Kering, Hermès, Dior, Prada, Gucci, Burberry, Saint Laurent, Valentino, Zara, H&M, Uniqlo, Target, Walmart, Nike, Adidas, Puma, Under Armour, ASOS, Boohoo. The firm provides seasonal trend books and bespoke advisory to clients across fashion week circuits such as Paris Fashion Week, Milan Fashion Week, London Fashion Week, New York Fashion Week and collaborates with cultural institutions including Musée des Arts Décoratifs, Victoria and Albert Museum, Metropolitan Museum of Art, Tate Modern, Centre Pompidou, Smithsonian Institution.
Founded in 1970 by Dominique Peclers in Paris, the company expanded during the 1980s alongside houses like Yves Saint Laurent and Givenchy and established international offices to serve retailers such as Sears and Galeries Lafayette. In the 1990s the agency engaged with brands including Calvin Klein, Ralph Lauren, Tommy Hilfiger and consulted on collaborations involving Vivienne Westwood and Jean Paul Gaultier. During the 2000s its forecasts informed collections shown at Haute Couture salons and influenced partnerships with conglomerates like Barbie (brand), Marvel Entertainment, Disney Consumer Products and media events such as Met Gala and Cannes Film Festival.
PeclersParis produces seasonal trend reports used by creative directors at Balenciaga, Bottega Veneta, Fendi, Celine, Lanvin, Miu Miu, Alexander McQueen, Issey Miyake and design teams at Ikea, Muji, Philips, Samsung Electronics, Sony, Apple Inc. for product and visual merchandising strategies. It offers workshops and seminars held in venues like Palais de Tokyo, La Gaîté Lyrique, Brooklyn Museum and consults on retail design for chains such as Nordstrom, Selfridges, Harrods. The firm provides cross-disciplinary collaborations with artists including Ai Weiwei, Yayoi Kusama, Olafur Eliasson and designers like Zaha Hadid for experiential projects tied to events like London Design Festival and Salone del Mobile.
The agency combines ethnographic fieldwork in neighborhoods such as Le Marais, SoHo, Shibuya, Shoreditch, Berlin Mitte with analysis of cultural signals from festivals like SXSW, Coachella, Biennale di Venezia, Art Basel and academic research from institutions such as Sorbonne University, Parsons School of Design, Royal College of Art, Massachusetts Institute of Technology. Their method integrates data sources that include sales insights from Nielsen, Euromonitor, McKinsey & Company reports and social metrics from platforms like Instagram, TikTok, Pinterest and YouTube to model trajectories used by entities including Bloomberg, Forbes, The New York Times style sections. Forecast cycles reference historical movements from Art Nouveau, Bauhaus, De Stijl, Pop Art, Minimalism and movements associated with practitioners such as Le Corbusier, Coco Chanel, Christian Dior.
Clients range from luxury maisons like Montblanc and Chopard to mass-market retailers such as Primark and Marks & Spencer, and technology partners including Google and Microsoft. Their trend books have been cited in planning cycles at Louis Vuitton, Cartier, Tiffany & Co., Rolex, Balmain and informed capsule collections with designers like Stella McCartney and Riccardo Tisci. Impact extends to visual culture through collaborations with publications such as Vogue, Elle (magazine), Harper's Bazaar, WWD and Dazed (magazine), and advertising campaigns for L'Oréal, Estée Lauder Companies, Procter & Gamble. The firm's advisories influenced sustainability initiatives adopted by groups including Fashion Revolution and corporate programs at Kering and PVH Corp..
The company is led by creative and executive teams drawing talent from schools like École des Beaux-Arts, IED (Istituto Europeo di Design), Central Saint Martins and collaborates with strategists from consultancies such as Accenture, Boston Consulting Group, Deloitte. Leadership has included alumni who previously worked at Condé Nast, Hearst Communications, Publicis Groupe and partnered with research bodies like IFM (Institut Français de la Mode), Copenhagen Business School.
PeclersParis has received industry recognition alongside accolades awarded to partners at events such as the British Fashion Awards, CFDA Awards, LVMH Prize, ANDAM Prize, and been featured in exhibitions at Palais Galliera and Museum of Modern Art. Its contributions are cited in books and journals by authors like Francois Baudot, Christopher Breward, Caroline Evans and mentioned during panels at World Economic Forum and forums like Vogue Business Summit.
Category:Companies based in Paris Category:Fashion industry