Page (Facebook)
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| Page (Facebook) | |
|---|---|
| Name | Page (Facebook) |
| Owner | Meta Platforms, Inc. |
| Type | Social networking service feature |
| Launched | 2007 |
Page (Facebook) Facebook Pages are public profiles on Facebook designed for public figures, businesses, organizations, media outlets, and brands to present information, share content, and engage audiences. Pages provide tools distinct from personal profiles for posting, analytics, advertising, and community management. They sit within the ecosystem of Meta Platforms, Inc., interacting with services such as Instagram, WhatsApp, Messenger, and the Facebook Graph.
Overview
Pages function as public presences for entities such as Barack Obama, Taylor Swift, Nike, Inc., CNN, BBC, United Nations, Harvard University, Stanford University, Microsoft, Apple Inc., Amazon (company), Coca-Cola, PepsiCo, Walmart, Google, YouTube, Spotify, Netflix, The New York Times, The Guardian, Time (magazine), Vogue (magazine), Forbes, Bloomberg L.P., TED (conference), World Health Organization, Red Cross, Greenpeace, Amnesty International, NASA, European Union, World Bank, International Monetary Fund, FBI, CIA, NATO, White House, Downing Street, European Commission, United States Senate, United States House of Representatives, Supreme Court of the United States, Olympic Games, FIFA World Cup, UEFA Champions League, Walt Disney Company, Marvel Comics, DC Comics, Star Wars, Harry Potter, BBC News, Al Jazeera, Reuters, Associated Press, Politico, The Washington Post, The Wall Street Journal, Le Monde, Der Spiegel, El País, Corriere della Sera, NHK, CBC, ABC (American Broadcasting Company), CBS, NBC, Fox News Channel, Sky News — among many others — use Pages to distribute announcements, multimedia, and event information.
History
Facebook introduced Pages in 2007 as a separate class of profile for businesses and public figures, evolving through platform milestones such as integration with Instagram (service), adoption of the Facebook Graph API, rollout of Facebook Ads tools, introduction of Facebook Insights, and changes following regulatory scrutiny involving European Commission investigations and Federal Trade Commission actions. Major updates paralleled developments at Meta Platforms, Inc. and leadership shifts involving figures such as Mark Zuckerberg, and responded to events like the Cambridge Analytica scandal, 2016 United States presidential election, and policy debates in jurisdictions including the European Union and United Kingdom. Pages adapted to features from competitors including Twitter, TikTok, Snapchat, and LinkedIn', and to content policy reforms influenced by cases involving Facebook–Cambridge Analytica data scandal, 2020 United States presidential election, COVID-19 pandemic, and global misinformation challenges addressed by institutions like World Health Organization and Centers for Disease Control and Prevention.
Features and Functionality
Pages provide role-based access with permissions for administrators, editors, moderators, advertisers, and analysts, integrating with tools such as Facebook Business Manager, Meta Business Suite, and the Facebook SDK. Core features include timeline posts, photo and video uploads, live streaming comparable to YouTube Live and Twitch (service), events integration used by organizations like Coachella, SXSW, and Comic-Con International, appointment booking similar to systems from OpenTable and Eventbrite, and storefronts linked to Shopify and BigCommerce. Analytics are offered via Facebook Insights and link to advertising platforms including Google Ads and Twitter Ads. Privacy and data controls relate to standards from General Data Protection Regulation and recommendations from International Telecommunication Union, while content moderation draws on policies referenced by UNESCO and legal frameworks enacted by bodies like the European Court of Human Rights and national regulators.
Business and Marketing Uses
Brands and institutions use Pages for audience building, customer service, lead generation, e-commerce, and campaign promotion. Examples include sports organizations like Manchester United F.C. and Real Madrid C.F., entertainment franchises such as Marvel Cinematic Universe and Star Wars, and corporations like Samsung, Sony, IBM, Intel, Oracle Corporation, Salesforce, Adobe Inc., and Procter & Gamble. Nonprofits like Habitat for Humanity and cultural institutions like Louvre Museum and Metropolitan Museum of Art use Pages for fundraising and outreach. Advertising on Pages ties into programmatic ecosystems exemplified by The Trade Desk and regulations scrutinized in hearings involving United States Congress committees and agencies such as the Federal Communications Commission. Campaign strategies often intersect with events like Super Bowl, Black Friday, Cyber Monday, and award ceremonies including the Academy Awards and Grammy Awards.
Page Management and Policies
Management workflows involve content scheduling, community moderation, ad account governance, and security measures such as two-factor authentication used across platforms like Google, Apple, and Microsoft. Policy compliance covers intellectual property enforced through mechanisms similar to Digital Millennium Copyright Act takedowns, advertising policies influenced by rulings from bodies like the Federal Trade Commission, and local law compliance in territories like India, Brazil, Australia, and Germany. Disputes have led to requirements implemented after dialogues with institutions including European Commission, United Nations Human Rights Council, and national lawmakers. Tools for collaborator access are comparable to systems from Atlassian and Slack (software), while crisis response coordination links Pages with emergency tools used by agencies such as Federal Emergency Management Agency.
Reception and Impact
Pages have been central to digital communication strategies for celebrities like Beyoncé, Justin Bieber, Adele (singer), politicians like Donald Trump, Joe Biden, Angela Merkel, and institutions such as The New York Times and BBC News. Scholarly and policy critiques reference phenomena observed during the 2016 United States presidential election and the COVID-19 pandemic, with academic work appearing in outlets connected to Harvard University, Stanford University, MIT, University of Oxford, and London School of Economics. Debates over misinformation, platform responsibility, content moderation, and market power have involved regulators including the European Commission and lawmakers in the United States Congress, and civil society organizations like Electronic Frontier Foundation and Center for Democracy & Technology. Pages remain a key node in global media ecosystems alongside platforms such as Twitter, YouTube, TikTok, and Instagram.