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| Marcela Sapone | |
|---|---|
| Name | Marcela Sapone |
| Birth date | 1986 |
| Birth place | Boston, Massachusetts |
| Nationality | American |
| Alma mater | Harvard University, Harvard Business School (executive education) |
| Occupation | Entrepreneur, CEO |
| Known for | Co-founder and CEO of Hello Alfred |
Marcela Sapone is an American entrepreneur and executive known for co-founding and leading the residential operations startup Hello Alfred. She has been featured in coverage by The New York Times, Forbes, Fortune, and Fast Company and has participated in programs and panels alongside figures from Y Combinator, Andreessen Horowitz, and Sequoia Capital. Sapone's work intersects with discussions in urban technology, startup ecosystems, and corporate leadership across markets including New York City, San Francisco, and Boston.
Sapone was born in Boston, Massachusetts and raised in a family with ties to Argentina and North America. She attended Harvard University, concentrating on subjects that connected business practice with social impact, and later completed executive education at Harvard Business School. During her university years she engaged with student organizations and initiatives linked to Harvard Kennedy School policy circles and participated in entrepreneurship programming associated with Harvard Innovation Labs and Massachusetts Institute of Technology–affiliated incubators.
Sapone co-founded Hello Alfred in 2014 with Oleg Fomenko after experiences in operations and management roles at firms connected to the technology startup ecosystem. Hello Alfred began as a residential operations service positioned in urban markets such as New York City and expanded to serve institutional partners including multifamily owners and operators like Equity Residential and Greystar. Under Sapone's leadership Hello Alfred raised venture capital from investors associated with Andreessen Horowitz, Google Ventures, and Atomico-style funds, engaged with accelerators such as Y Combinator, and navigated partnerships with corporate entities including WeWork and property management firms active in markets like Seattle and Los Angeles.
Before Hello Alfred, Sapone worked in roles connected to product strategy, operations, and impact investing; she collaborated with organizations and networks including McKinsey & Company-affiliated programs, social enterprise groups linked to Ashoka, and philanthropic initiatives involving actors from Rockefeller Foundation-adjacent circles. Her operational approach combined data-driven metrics used by tech companies like Airbnb and Uber with service models seen in legacy firms such as Ecolab and hospitality operators like Marriott International.
Sapone has spoken at industry events alongside leaders from Fast Company, SXSW, TechCrunch, and investor forums featuring representatives from Sequoia Capital and Benchmark. She has also contributed commentary to policy and urbanism dialogues involving institutions such as Columbia University and New York University on trends affecting residential services, real estate technology, and labor markets.
Sapone has been recognized in lists and award programs compiled by media and business organizations including Forbes' "30 Under 30" and editorial features from Fortune and Inc. Magazine. She has received citations and honors from entrepreneurship competitions affiliated with Harvard University, startup awards presented at conferences like TechCrunch Disrupt, and leadership recognitions associated with nonprofit partners connected to The Aspen Institute and Council on Foreign Relations-adjacent networks. Industry outlets including Fast Company and Business Insider have profiled her as a notable founder influencing urban services and technology-enabled operations.
Sapone has held advisory and board-level roles with organizations in the startup, nonprofit, and higher-education sectors. These affiliations have included partnerships with accelerators and venture groups similar to Y Combinator, participation in advisory boards associated with Harvard Business School alumni networks, and contributions to nonprofit programs tied to Ashoka and social entrepreneurship incubators. She has engaged with industry coalitions and forums involving property technology stakeholders such as RealPage-adjacent groups and multifamily housing associations linked to National Multifamily Housing Council-type entities.
Sapone resides in New York City and maintains ties to communities in Boston and Argentina. She participates in civic and philanthropic activities with organizations in the social innovation and education sectors, including collaborations reminiscent of work with Teach For America-affiliated programs and nonprofit incubators associated with Echoing Green. Outside of professional commitments she is involved in networks and events that bring together founders and investors from ecosystems centered in Silicon Valley, New York City, and London.
Category:American chief executives Category:Harvard University alumni