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Maluma

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Maluma
NameMaluma
Birth nameJuan Luis Londoño Arias
Birth date28 January 1994
Birth placeMedellín
Years active2010–present
OccupationSinger, songwriter, record producer
GenresReggaeton, Latin pop, urbano
LabelsSony Music Latin, Sony Colombia

Maluma (born Juan Luis Londoño Arias) is a Colombian singer, songwriter, and producer known for his work in reggaeton, Latin pop, and urbano. He rose from Medellín to international prominence through a string of albums, singles, and high-profile collaborations, becoming one of the most commercially successful Latin artists of the 2010s and 2020s. His career spans recordings, tours, endorsements, and philanthropic initiatives across Latin America, North America, and Europe.

Early life and background

Born in Medellín in 1994, he was raised in the Antioquia Department region of Colombia, where he attended local schools and developed an early interest in music influenced by regional and international artists. His family life included connections to Colombian music, and he spent formative years in neighborhoods where genres like reggaeton, vallenato, and salsa were prevalent alongside exposure to global pop acts. Early local performances and participation in talent shows in Medellín and nearby cities helped him hone his vocal and songwriting abilities prior to signing with a major label based in Bogotá.

Career

He began releasing songs and mixtapes in the early 2010s, attracting attention from producers and labels in Bogotá and Miami. His debut studio album led to partnerships with major industry figures and appearances on television programs across Colombia and Latin America. Breakthrough singles facilitated collaborations with established artists and producers from Puerto Rico, Spain, Mexico, and the United States, leading to chart success on lists such as the Billboard Hot Latin Songs and album charts managed by Billboard (magazine). He has worked with songwriters and producers associated with labels including Sony Music Latin and management teams with ties to Universal Music Group executives.

Notable collaborations include recordings with prominent Latin and international performers, and he has participated in multi-artist festivals and televised award shows such as the Latin Grammy Awards, Premios Juventud, and the MTV Video Music Awards. His singles have been featured on streaming platform playlists across Spotify, Apple Music, and YouTube Music, contributing to multi-platinum certifications in markets including Spain, Mexico, Argentina, and the United States. His career has also involved acting cameos and fashion collaborations with brands and designers showcased at events in Paris, New York City, and Los Angeles.

Musical style and influences

His musical style blends elements of reggaeton, Latin pop, urbano, dancehall, and occasionally bachata and vallenato, reflecting influences from artists and producers across Latin America and the Caribbean. Influences cited during interviews and profiles include performers from Puerto Rico and Panama, as well as crossover acts from Miami and Los Angeles, and classic Latin figures from Cali and Barranquilla. Production collaborations have connected him with writers and beatmakers who have worked with stars on labels like RCA Records and Republic Records, merging melodic pop hooks with urban rhythmic patterns typical of the Caribbean and Andes region. His vocal delivery often alternates between sung pop lines and rhythmic, percussive phrasing characteristic of reggaeton and urbano.

Discography

Studio albums, singles, and featured appearances have charted internationally. Key releases include early albums and later breakthrough records that achieved commercial certification in multiple countries and placements on charts curated by organizations such as PROMUSICAE and AMPROFON. His discography features collaborations with artists from Puerto Rico, Mexico, Spain, Argentina, and the United States, with singles released through major labels and distributed on platforms including YouTube, Spotify, and digital retailers. Several albums earned nominations at the Latin Grammy Awards and other industry ceremonies, while singles received radio airplay across stations in Miami, Los Angeles, Madrid, and Mexico City.

Tours and live performances

He has headlined arena and stadium tours across North America, South America, and Europe, performing in cities such as Los Angeles, Miami, Mexico City, Madrid, Bogotá, and Buenos Aires. Festival appearances include performances at major events that also featured artists from Latin America, Spain, and the United States, as well as branded concerts at venues in Paris and London. Touring rosters often included local guest artists on select dates, and tours were promoted through partnerships with broadcasters and promoters associated with companies operating in New York City, Chicago, and Toronto.

Awards and recognition

He has received awards and nominations from institutions and ceremonies such as the Latin Grammy Awards, Billboard Latin Music Awards, Premios Juventud, and regional award shows in Colombia and Mexico. His singles and albums have been certified by organizations including RIAA, PROMUSICAE, and equivalent bodies in Argentina and Brazil. Media outlets in Spain, United States, and Latin America have profiled him in lists of influential Latin artists, and he has been featured on magazine covers and televised segments produced in Miami, Los Angeles, and Bogotá.

Philanthropy and public image

He has been involved in philanthropic initiatives and charity events in Colombia and across Latin America, supporting causes connected to youth programs and disaster relief coordinated with organizations and foundations operating in Medellín and Bogotá. His public image includes fashion collaborations and ambassadorships with brands showcased at events in Paris Fashion Week and promotional campaigns in New York City and Los Angeles. Media coverage from outlets in Spain, Mexico, and the United States has discussed his influence on contemporary Latin pop culture and his role in cross-border musical collaborations.

Category:Colombian singers Category:1994 births Category:Living people