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| Lee Seung-hoon | |
|---|---|
| Name | Lee Seung-hoon |
| Native name | 이승훈 |
| Birth date | 1992-01-11 |
| Birth place | Seoul, South Korea |
| Occupation | Rapper, dancer, singer, songwriter |
| Years active | 2013–present |
| Agent | YG Entertainment |
| Associated acts | WINNER (band), YG Family |
Lee Seung-hoon is a South Korean rapper, dancer, and songwriter who rose to prominence as a member of the boy group WINNER (band). He is noted for his performances on reality competition programs and his contributions to contemporary K-pop through recording, choreography, and production. Seung-hoon has participated in variety programs and film projects while earning recognition from major South Korean music awards and international tours.
Born in Seoul in 1992, Seung-hoon spent his early years in a metropolitan environment shaped by Gangnam District culture and the Korean popular music industry centered in Apgujeong-dong. He trained in dance and performance at local academies influenced by choreography trends from New York City, Los Angeles, and Tokyo. His pre-debut development included participation in youth arts programs associated with institutions like the Korea National University of Arts and exposure to training systems modeled after agencies such as SM Entertainment, JYP Entertainment, and Cube Entertainment. Early influences included watching televised competitions on Mnet (TV channel), SBS (Korean TV channel), and KBS (Korean Broadcasting System).
Seung-hoon gained national attention on the survival series WIN: Who Is Next and subsequently on Mix & Match (TV series), programs produced by YG Entertainment and aired on Mnet (TV channel). As a member of WINNER (band), he debuted with the album 2014 S/S under YG Entertainment, engaging in promotion cycles across Seoul, Busan, Tokyo, and Bangkok. He has collaborated with producers and songwriters affiliated with labels such as The Black Label, AOMG, and H1ghr Music, and worked with artists including G-Dragon, Taeyang, BIGBANG, Epik High, and iKON (band). Seung-hoon has taken part in global tours organized by agencies like Live Nation and CJ ENM and performed at festivals such as KCON, Seoul Music Awards (SMA), and MAMA Awards showcases. He expanded into songwriting credits registered with the Korea Music Copyright Association and contributed to WINNER releases including singles and album tracks produced in collaboration with Future Bounce, Choice37, and Teddy Park.
Seung-hoon's musical style blends elements of hip hop and R&B within the K-pop framework, drawing inspiration from artists like Eminem, Kendrick Lamar, Drake (musician), Justin Bieber, and Korean contemporaries such as G-Dragon, Taeyang, and Zion.T. His rap technique reflects study of performance approaches from crews in New York City and Los Angeles, while his melodic phrasing aligns with production aesthetics common to British pop and American pop collaborators. Instrumentation on his recordings has incorporated programming styles linked to producers from The Neptunes, Max Martin, and studio engineers associated with Concord Music projects. Choreographic influences include work by Parris Goebel, Kyle Hanagami, and historical routines from groups like BIGBANG (band), 2NE1, and SHINee.
Seung-hoon appeared on competitive reality programs produced by Mnet (TV channel), including WIN: Who Is Next and Mix & Match (TV series), and on variety programs broadcast by SBS (Korean TV channel), KBS (Korean Broadcasting System), and tvN (South Korea). He has been featured in music shows such as Inkigayo, Music Bank, and M! Countdown, and participated in entertainment programs like Running Man, We Got Married, and Knowing Bros. His screen credits include cameo roles in Korean dramas and films produced by companies like CJ ENM, Lotte Entertainment, and Studio Dragon. Seung-hoon has also appeared in documentary-style specials and concert DVDs released through YG Entertainment and distributed by Kakao M.
As a member of WINNER, Seung-hoon has received nominations and awards from major industry ceremonies including the Seoul Music Awards, Melon Music Awards, Mnet Asian Music Awards, Golden Disc Awards, and Gaon Chart Music Awards. WINNER's releases, with Seung-hoon contributing as performer and songwriter, have achieved chart success on Gaon Music Chart and Billboard (magazine) charts, earning year-end accolades from outlets such as Billboard, Forbes (magazine), and NME (magazine). Individual acknowledgments include rookie and popularity recognitions from programs organized by MBC (Munhwa Broadcasting Corporation), SBS (Korean TV channel), and KBS (Korean Broadcasting System).
Seung-hoon maintains a profile with YG Entertainment and engages with fans through platforms like V Live, Weverse, and official channels managed by YG Entertainment. He has been involved in philanthropic activities alongside peers from YG Family and participated in charity concerts and campaigns coordinated with organizations such as UNICEF, World Vision, and Korean relief efforts responding to events in regions like Southeast Asia and Japan. Seung-hoon has cited influences from international artists and choreography crews based in Los Angeles, New York City, and Tokyo and continues to split professional time between Seoul and international touring locations.
Category:South Korean rappers Category:WINNER (band) members Category:1992 births Category:Living people