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| Forbes Mexico | |
|---|---|
| Title | Forbes Mexico |
| Frequency | Monthly |
| Category | Business magazine |
| Firstdate | 1993 |
| Country | Mexico |
| Language | Spanish |
Forbes Mexico is the Mexican edition of the international business magazine founded in the United States and part of a global franchise associated with finance, entrepreneurship, and wealth coverage. The magazine covers topics ranging from finance to technology companies and profiles influential figures such as Carlos Slim, Amancio Ortega, Bill Gates, Elon Musk, and Jeff Bezos while reporting on corporations like Grupo Bimbo, Cemex, Televisa', and Pemex. It publishes annual rankings and lists that interact with institutions such as the Bolsa Mexicana de Valores, Banco de México, Secretaría de Hacienda y Crédito Público, Secretaría de Economía, and multinational entities like Goldman Sachs and McKinsey & Company.
Forbes Mexico launched in the early 1990s following the model established by Forbes (magazine) in the United States and expanded during a period marked by economic reforms associated with the North American Free Trade Agreement and privatizations involving companies like Telmex, Cemex, and Grupo Modelo. Early coverage intersected with events such as the 1994 Mexican peso crisis, the presidency of Carlos Salinas de Gortari, and the political transition culminating in the administration of Vicente Fox. The title chronicled the rise of business figures tied to conglomerates such as Grupo Carso and financial episodes involving institutions like Banamex and BBVA Bancomer while following international trends set by outlets such as The Economist and Bloomberg Businessweek.
The Mexican edition has been produced through licensing arrangements between the original American publisher and Mexican media groups, involving executives with backgrounds in firms like Grupo Expansión, Eje Central, and other publishing houses tied to media owners such as Ricardo Salinas Pliego and Emilio Azcárraga Jean. Management teams have included editors and directors who interacted with journalists trained at institutions like the Centro de Investigación y Docencia Económicas and the Universidad Nacional Autónoma de México, and collaborated with international partners including Forbes (magazine) corporate leadership and licensing divisions tied to Integrated Whale Media-style agreements. Board members and investors have been connected with financial actors such as Banorte, Grupo Financiero Santander México, and private equity groups with interests across Latin America.
Editorially, the magazine combines profiles of entrepreneurs such as María Asunción Aramburuzabala, Lorenzo Zambrano, and Germán Larrea with reporting on corporations like Grupo Alfa, Grupo Salinas, and IEnova. Regular sections mirror global franchises with coverage of markets tied to the Bolsa Mexicana de Valores, analyses referencing International Monetary Fund reports, and technology pieces on companies like Google, Apple Inc., Microsoft and Amazon (company). Features include investigative pieces that intersect with regulatory bodies such as the Comisión Federal de Competencia Económica and fiscal topics linked to the Servicio de Administración Tributaria. The magazine runs interviews with figures from politics and business including Andrés Manuel López Obrador, Felipe Calderón, Enrique Peña Nieto, and international leaders like Angela Merkel and Barack Obama when relevant to Mexican markets.
Print circulation has reflected trends in Mexican media markets studied by groups such as the Asociación de Editores de Revistas y Periódicos de México and audit organizations comparable to the Audit Bureau of Circulations. Distribution channels have included newsstands affiliated with chains like OXXO, airport vendors in terminals operated by Grupo Aeroportuario del Pacífico, and subscription partnerships with corporate entities including BBVA and Santander (bank). Circulation figures have been affected by macroeconomic events such as the 2008 financial crisis and the COVID-19 pandemic in Mexico, while advertising revenues have involved advertisers from sectors represented by Cemex, Grupo Bimbo, Telcel, and multinational consumer brands like Coca-Cola.
The outlet expanded into digital publishing parallel to platforms like CNN en Español and El País digital editions, adopting multimedia formats including video interviews, podcasts, and social media content on networks such as Twitter, Facebook, Instagram, and YouTube. Digital analytics and audience strategies have referenced services from Google Analytics and advertising ecosystems tied to Meta Platforms and programmatic buyers like The Trade Desk. Collaborations and content syndication have occurred with portals linked to Hearst Communications-style partners and Latin American digital aggregators, while digital paywalls and subscription features reflect industry models used by publications such as The New York Times and Financial Times.
The magazine is known for producing editorial franchises including annual lists and rankings similar to those published by Forbes (magazine), profiling the wealthiest individuals such as members of the Salinas family and corporate leaders like Carlos Slim Helú, and compiling entrepreneur awards resembling programs run by Endeavor and business schools like IE Business School. Events and conferences have convened speakers from institutions such as the World Economic Forum, banking executives from BBVA, and entrepreneurs linked to incubators like 500 Startups and Wayra. Lists such as "Billionaires" and "Most Powerful Women" engage with metrics used by organizations like Forbes (magazine) headquarters and global wealth trackers maintained by Bloomberg.
The publication has faced scrutiny paralleling controversies seen in the magazine industry, including debates over rankings methodology akin to criticisms leveled at Forbes (magazine) internationally, disputes involving profiles of business figures such as Carlos Slim and Alberto Baillères, and questions about editorial independence when license arrangements intersect with conglomerates like Grupo Salinas or financial advertisers such as Grupo Financiero Banorte. Investigations and opinion pieces have referenced journalistic standards championed by organizations like the Society of Professional Journalists and the Committee to Protect Journalists, while legal challenges have involved defamation and privacy issues similar to cases in Mexican media law adjudicated in courts including the Suprema Corte de Justicia de la Nación.
Category:Magazines published in Mexico