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| Corporación de Turismo de Chile | |
|---|---|
| Name | Corporación de Turismo de Chile |
Corporación de Turismo de Chile is a Chilean institution focused on promoting Chile as a tourism destination, coordinating promotion across regions such as Santiago, Valparaíso Region, Magallanes Region, and Araucanía Region. It operates within a network involving entities like SERNATUR, Subsecretaría de Turismo, Ministerio de Economía, Fomento y Turismo, and regional development agencies such as CORFO. The corporation engages with international partners including UNWTO, IATA, WTTC, and national stakeholders like Cámara Nacional de Comercio and municipal governments in cities such as Viña del Mar and Punta Arenas.
The organization's origins relate to post-dictatorship reconstruction in the 1990s alongside institutions like SERNATUR and initiatives tied to Chile's 1990 transition to democracy and economic reopening efforts influenced by APEC 1994 and bilateral relations with countries including Argentina, Brazil, United States, and Spain. Early strategic campaigns referenced touristic assets such as Torres del Paine National Park, Easter Island, Valparaíso, and San Pedro de Atacama, while collaborating with cultural institutions like Museo Nacional de Bellas Artes, Biblioteca Nacional de Chile, and heritage bodies tied to UNESCO World Heritage Sites in Chile. Over time, the corporation adapted to crises like the 2010 Chile earthquake, the COVID-19 pandemic in Chile, and shifts in aviation marked by carriers such as LATAM Airlines and Sky Airline.
The corporation's mandate aligns with national policy instruments administered by Ministerio de Economía, Fomento y Turismo, pursuing objectives that include boosting inbound tourism to regions such as Los Lagos Region, Coquimbo Region, Ñuble Region, and island territories like Rapa Nui; promoting adventure destinations like Chiloé Archipelago and Patagonia; supporting cultural tourism tied to festivals like Festival de Viña del Mar and heritage sites including Iglesia de Chiloé; and coordinating with trade entities such as ProChile and transport authorities including Dirección General de Aeronáutica Civil.
The corporation is structured with a governing board often including representatives from ministries such as Ministerio de Hacienda and Ministerio del Interior y Seguridad Pública, regional councils like Consejo Regional, and stakeholders from private chambers including Cámara de Comercio de Santiago and Asociación Chilena de Gastronomía. Operational divisions coordinate with public agencies such as SERNATUR and international organizations like World Bank project offices, while project teams liaise with universities such as Pontificia Universidad Católica de Chile, Universidad de Chile, and technical institutes including INACAP for research and workforce development.
Programs have targeted niche markets—wine tourism in Valle de Colchagua and Valle del Maipo in coordination with industry groups like Asociación Vinos de Chile; ecotourism in Parque Nacional Vicente Pérez Rosales and Bosques Templados Lluviosos; and cultural routes emphasizing Easter Island rongorongo, Mapuche culture, and colonial heritage in Valdivia. Initiatives often feature partnerships with events such as FITUR, ITB Berlin, and regional fairs like Fiexpo Latinoamérica, and promote programs in collaboration with airlines like LATAM Airlines and cruise companies docking in Puerto Montt and Valparaíso.
Funding sources include allocations linked to the Ministerio de Hacienda budget process, project grants from multilateral agencies such as the Inter-American Development Bank and World Bank, and public–private partnerships with entities like CORFO, ProChile, and private investors including hotel groups such as NH Hotel Group and tour operators represented by ANATO and national chambers like Cámara Nacional de Comercio. The corporation also engages in bilateral cooperation with foreign agencies including AECID, USAID, and technical assistance from UNWTO.
Measured outcomes cite increases in arrivals to air hubs such as Arturo Merino Benítez International Airport and ports including Valparaíso Port, growth in regional occupancy rates in destinations like Puerto Varas, and spillovers to sectors represented by Cámara Chilena de la Construcción and Instituto Nacional de Estadísticas (Chile). Metrics track contributions to foreign exchange alongside performance of carriers like LATAM Airlines and JetSMART, and employment effects in hospitality clusters associated with brands such as Hilton Worldwide and local chains. The corporation's work has been reflected in national tourism reports analogous to analyses by OECD and World Bank country studies.
Critiques have paralleled debates involving land use and indigenous rights linked to Mapuche conflict, heritage management controversies at Rapa Nui National Park, tensions over tourism carrying capacity in Torres del Paine National Park, and disputes with local municipalities such as Puerto Williams and Ancud regarding resource allocation. Observers have compared policy choices to cases studied by Human Rights Watch and governance reviews from organizations like Transparency International, noting disputes over subsidy allocation, environmental impact assessments involving CONAMA-era frameworks, and stakeholder representation involving organizations such as Asociación Indígena.