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| Comité Régional du Tourisme Nouvelle-Aquitaine | |
|---|---|
| Name | Comité Régional du Tourisme Nouvelle-Aquitaine |
| Formation | 2016 |
| Headquarters | Bordeaux |
| Location | Nouvelle-Aquitaine, France |
| Leader title | President |
Comité Régional du Tourisme Nouvelle-Aquitaine
The Comité Régional du Tourisme Nouvelle-Aquitaine is the official regional tourism body for Nouvelle-Aquitaine, responsible for strategic promotion, destination development, and coordination among public and private stakeholders across cities such as Bordeaux, Limoges, and Pau. Formed after the territorial reform that created the Nouvelle-Aquitaine region, the committee works alongside institutions like Région Nouvelle-Aquitaine, Atout France, and local chambers including the Chambre de commerce et d'industrie de Bordeaux. It engages with cultural sites such as the Dune of Pilat, Montagne Sainte-Victoire-adjacent areas, and heritage networks including UNESCO World Heritage Sites in France.
The committee emerged in the wake of the 2014 territorial reform that merged the former regions of Aquitaine, Limousin, and Poitou-Charentes into Nouvelle-Aquitaine, following the law on territorial reform promulgated during the Hollande presidency. Institutional consolidation drew on precedents from regional tourism committees in Aquitaine (region), Limousin, and Poitou-Charentes. Early collaboration involved municipal stakeholders from Biarritz, La Rochelle, and Périgueux, and sector partners including the Fédération française de randonnée and the Syndicat national des professions du tourisme. The committee’s evolution paralleled national shifts influenced by Atout France’s strategy and European frameworks such as initiatives associated with the European Regional Development Fund.
The committee’s stated mission aligns with regional development priorities set by Région Nouvelle-Aquitaine and aims to increase overnight stays across markets like United Kingdom, Germany, Spain, United States, and China. Its functions include destination marketing, product development for segments such as wine tourism in the Bordeaux wine region, coastal tourism along the Atlantic Coast (Europe), and cultural circuits tied to sites like Musée d'Aquitaine and Centre Georges Pompidou. The body also coordinates data collection in partnership with statistical actors such as INSEE and sectoral unions like the Union des Métiers et des Industries de l'Hôtellerie to inform policy instruments and regional tourism observatories.
Governance structures typically reflect arrangements found in French regional public institutions, with a board composed of representatives from Région Nouvelle-Aquitaine, departmental councils such as Conseil départemental de la Gironde, municipal authorities from cities including Angoulême and Tulle, and private stakeholders like hoteliers and tour operators from associations such as Les Entreprises du Voyage. Operational leadership interfaces with agencies including Atout France and technical experts from universities such as Université de Bordeaux and Université de Limoges. The committee follows compliance frameworks set by the Ministry of Culture (France) and interacts with regulatory instruments administered by the Direction régionale des affaires culturelles.
Programs encompass thematic product development (wine routes, gastronomy trails, coastal itineraries), capacity-building workshops with trade associations like Confédération nationale de l'artisanat, and sector events in venues such as Parc des Expositions de Bordeaux. Initiatives support niche markets—cycle tourism along routes connected to EuroVelo, spa and wellness clusters in places like Dax, and heritage tourism linked to Romanesque churches in France. The committee runs data-driven programs using indicators used by Organisation mondiale du tourisme benchmarks and organizes fam trips for international buyers, press trips for outlets including Le Figaro and The New York Times, and professional seminars with actors such as Atout France.
Marketing strategies leverage the region’s assets—Bordeaux vineyards, Île de Ré, and the Vézère Valley—and employ channels including trade fairs like Salon Mondial du Tourisme and digital campaigns targeted at markets via platforms similar to those used by Maison de la France. Promotion includes co-branding with appellations such as Appellation d'origine contrôlée and thematic labels like Vignobles & Découvertes. The committee collaborates with media partners such as France 3 Nouvelle-Aquitaine, international travel trade shows including ITB Berlin, and distribution networks of OTAs that reach audiences in Japan and Canada.
Tourism is a major economic sector in Nouvelle-Aquitaine, contributing to employment in industries represented by groups such as Gîtes de France and economic data compiled by INSEE. The committee’s interventions aim to increase value in hospitality clusters in Bordeaux Métropole, bolster rural economies in the Limousin area, and support marine economies along ports like La Rochelle and Bayonne. It addresses seasonality by promoting inland attractions associated with cultural entities such as Musée National Jean-Jacques Henner to diffuse visitor flows beyond peak coastal months, and aligns with regional sustainable development plans tied to frameworks like the Grenelle Environment Forum.
Funding streams combine contributions from Région Nouvelle-Aquitaine, departmental councils, municipal partners, European funds such as the European Regional Development Fund, and private-sector co-financing from hotel groups and operators including national chains and associations like Syndicat National des Professionnels de l'Hôtellerie. Strategic partnerships include collaboration with Atout France, local chambers such as the Chambre de commerce et d'industrie de Nouvelle-Aquitaine, cultural institutions including Centre des monuments nationaux, and professional federations like Union des Métiers et des Industries de l'Hôtellerie. Collaborative projects often secure financing through competitive regional calls managed by entities such as ADEME and engage networks like Réseau des Grands Sites de France to enhance product quality and sustainability.
Category:Tourism in Nouvelle-Aquitaine