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| Cadem | |
|---|---|
| Name | Cadem |
| Type | Nonprofit |
| Founded | 1998 |
| Headquarters | Santiago, Chile |
| Region served | Chile, Latin America |
| Leader title | Executive Director |
Cadem
Cadem is a Chilean polling, public opinion, and political consultancy organization known for regular surveys, electoral forecasting, and media analysis. It operates in Santiago and other Chilean regions, interacting with parties, media outlets, and international think tanks. Cadem's work intersects with electoral campaigns, parliamentary processes, judicial contests, and corporate reputation projects across Latin America.
Cadem conducts opinion polling, market research, and strategic advisory for clients including political parties, news organizations, corporations, and international institutions. Its polling releases frequently appear in Chilean media such as El Mercurio, La Tercera, Radio Cooperativa, and CNN Chile, and its methodologies have been discussed by scholars linked to Pontifical Catholic University of Chile, University of Chile, Diego Portales University, Adolfo Ibáñez University, and University of Santiago, Chile. The organization is often cited alongside other regional firms like Adimark, GfK Chile, Mori Chile, Pulso Ciudadano, and international consultancies including Gallup, YouGov, Ipsos, Nielsen, and Deloitte in analyses of Latin American public opinion.
Founded in 1998, Cadem emerged during a period marked by the post-Pinochet democratic transition and the consolidation of political institutions such as National Congress of Chile, Concertación, and later Chile Vamos and Frente Amplio (Chile). Early work focused on municipal and parliamentary polling during contests involving figures tied to Ricardo Lagos, Eduardo Frei Ruiz-Tagle, and Michelle Bachelet. Over time Cadem expanded from traditional telephone surveys to incorporate online panels and social media analytics, paralleling methodological shifts used by organizations like Pew Research Center, Center for Public Opinion Research (Chile), Latinobarómetro, and Mercer. Cadem has provided services for presidential cycles that included candidates such as Sebastián Piñera, Marco Enríquez-Ominami, Alejandro Guillier, and José Antonio Kast, and has adapted to legal frameworks shaped by institutions like Servel and electoral reforms debated in the Chilean Constitutional Convention era.
Cadem offers periodic barometers, voter intention polls, approval ratings, and sectoral studies for industries including mining, banking, and telecommunications involving companies like Codelco, LATAM Airlines, BancoEstado, and Entel. Its standard products include weekly reports and thematic studies used by media outlets such as Televisión Nacional de Chile, Canal 13 (Chile), and Mega (Chilean TV channel). Cadem also provides crisis communications and reputation management connected with high-profile entities like Carabineros de Chile, University of Chile Hospital, and major NGOs that work with United Nations Development Programme and Inter-American Development Bank projects. Training programs target political operatives and communications staff from parties such as Partido Socialista de Chile, Partido por la Democracia, Unión Demócrata Independiente, and Renovación Nacional, as well as public servants from ministries including Ministry of Health (Chile), Ministry of Finance (Chile), and Ministry of Interior (Chile).
Cadem's governance includes an executive leadership team, methodological directors, field operations units, and a communications division. Senior staff often come from academic institutions like Pontifical Catholic University of Chile and University of Chile and have participated in conferences with organizations such as American Association for Public Opinion Research, International Social Survey Programme, and World Association for Public Opinion Research. Fieldwork coordination works with regional offices in areas covering provinces administered by regional intendant offices and municipalities like Santiago, Valparaíso, Concepción, Antofagasta, and La Serena. Advisory boards have historically included consultants and former policymakers with ties to institutions such as Banco Central de Chile, Superintendencia de Valores y Seguros, and civil society groups including Fundación Ciudadanía Inteligente.
Cadem's revenue streams mix paid contracts, subscription services, commissioned research, and occasionally grant-funded projects. Clients have included media conglomerates, political campaigns, corporations, and international agencies like World Bank, Inter-American Development Bank, and United Nations programs operating in Chile. Partnerships for methodology and data science have been formed with academic centers and private analytics firms that collaborate with entities such as Microsoft Chile, Google Chile, and regional market analysts linked to BCI and Scotiabank Chile. Legal compliance and transparency standards are influenced by regulations from Servel and oversight discussions involving Fiscalía Nacional Económica and parliamentary committees in the Chilean National Congress.
Cadem's polls influence media narratives, campaign strategies, and corporate communications; outlets like El Mercurio, La Tercera, and broadcast networks cite its numbers during elections and national debates. Critics, including academics and rival firms like Adimark, GfK Chile, and analysts at Latinobarómetro, have questioned sampling frames, weighting procedures, and the interpretation of results during contentious periods such as the 2019 protests tied to debates about the 2019–2020 Chilean protests and the 2020 Chilean national plebiscite. Debates about poll accuracy have involved comparisons with international forecasting models used in United States presidential elections and European polling controversies involving firms like YouGov and Ipsos. Supporters point to methodological innovations and transparency initiatives that align with best practices promoted by organizations such as AAPOR and WAPOR.
Category:Polling organizations