CBS This Morning
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| CBS This Morning | |
|---|---|
| Show name | CBS This Morning |
| Genre | Morning news program |
| Country | United States |
| Language | English |
| Location | Television City, New York City |
| Runtime | 120 minutes |
| Channel | CBS |
| First aired | 2012 |
| Last aired | 2021 |
CBS This Morning
CBS This Morning was a morning news program on the Columbia Broadcasting System television network that combined national reporting, interviews, and features. The program competed with other morning shows such as Today (American TV program), Good Morning America, and Morning Joe while drawing on resources from CBS News, 60 Minutes, and the Associated Press. Its presentation reflected influences from personalities and institutions including Charlie Rose (TV presenter), Norah O'Donnell, Gayle King, and production models used by NBC News, ABC News, and CNN.
Overview
CBS This Morning aimed to provide in-depth interviews, daily news coverage, and cultural segments across a two-hour weekday block. The show aired from studios in New York City, sharing facilities with other CBS productions at One Astor Plaza and Television City, Los Angeles, and it sourced reporting from bureaus such as CBS News New York Bureau, the Washington bureau, and international bureaus in London, Beijing, and Jerusalem. Its editorial approach drew comparisons to interview-driven programs like Meet the Press and magazine formats like 60 Minutes, and it featured contributions from correspondents formerly associated with outlets such as the Wall Street Journal, The New York Times, and The Washington Post.
History
The program launched amid strategic shifts at CBS Corporation following leadership decisions involving executives like Les Moonves and corporate moves tied to Viacom and later ViacomCBS. Its inception followed attempts to replace earlier entries in the morning block such as shows linked to personalities from Morning News iterations and to respond to ratings battles with NBCUniversal and The Walt Disney Company. Over its tenure, the show underwent multiple host changes associated with journalists who had backgrounds at ABC News, NBC News, CNN, Bloomberg L.P., and NPR, and it adapted to breaking events including coverage of the 2016 United States presidential election, the 2018 midterm elections, the COVID-19 pandemic, and international crises in Syria, Ukraine, and Afghanistan.
Format and segments
The format emphasized long-form interviews, investigative reports, human-interest features, and panel discussions. Regular segments and recurring features included interview blocks comparable to Face the Nation and feature pieces akin to work from 60 Minutes Sports and productions by CBS Sunday Morning. The program incorporated live field reports from correspondents such as those formerly with New York Times reporters, bureau chiefs in Los Angeles and London, and contributors with backgrounds at NPR and Reuters. It also showcased entertainment interviews drawing on relationships with studios and franchises like Warner Bros., Paramount Pictures, Marvel Studios, Netflix, and HBO.
Hosts and on-air staff
A variety of anchors, correspondents, and contributors rotated through the broadcast, with hosts who previously worked for organizations such as NBC News, ABC News, Bloomberg L.P., The New York Times, and The Washington Post. Notable on-air figures had professional ties to programs and institutions like 60 Minutes, Face the Nation, CBS Evening News, The Late Show with Stephen Colbert, and public broadcasting outlets including PBS and NPR. Correspondents and analysts brought backgrounds from specialized outlets such as The Wall Street Journal, Politico, Reuters, Associated Press, and academic affiliations with universities like Columbia University and Harvard University.
Production and broadcast
Production responsibilities sat with CBS News operations headquartered in New York City with studio support at Television City, Los Angeles for West Coast inserts, and technical coordination with affiliates owned by groups including Sinclair Broadcast Group, Tegna Inc., Gray Television, and Nexstar Media Group. Broadcast clearance and syndication practices intersected with carriage agreements involving parent companies such as ViacomCBS and distribution partners like Paramount Global. The show adapted to distribution platforms beyond linear television, leveraging online streaming within services operated by CBS All Access (later Paramount+), social media channels including Twitter, Facebook, and YouTube, and podcast repackaging consistent with trends at outlets like NPR and The New York Times.
Reception and ratings
Critical and commercial reception reflected a mix of praise for interview depth and critique related to ratings competition with long-established programs produced by NBCUniversal and Walt Disney Company. Audience measurement from firms such as Nielsen Media Research tracked viewership against rivals like Today (American TV program) and Good Morning America, while advertising sales involved deals negotiated with agencies connected to conglomerates like WPP plc, Omnicom Group, and Publicis Groupe. The program's impact on journalistic awards and recognition intersected with honors from organizations such as the Emmy Awards, the Peabody Awards, and journalism prize committees affiliated with institutions like Pulitzer Prize juries.