Addison Rae

Addison Rae is an American social media personality, dancer, actress, singer, and entrepreneur who gained prominence through short-form video platforms. She became widely known for viral dance videos and later expanded into music, film, fashion, and brand partnerships. Rae has developed a multimedia presence that includes collaborations with entertainers, athletes, and corporate brands, as well as charitable activities and public commentary.

Early life and education

Born in Lafayette, Louisiana, Rae is the daughter of Sheri Easterling and Monty Lopez and has siblings Bryan and Enzo, who have participated in social media collaborations and sports. Her upbringing in Lafayette and later moves to Georgia connected her to regional networks including Baton Rouge, Louisiana and Calhoun County, Georgia communities. She attended Lee High School (Baton Rouge) and later enrolled at Louisiana State University before pausing higher-education pursuits to pursue an entertainment career. Rae trained in dance from a young age, studying styles that involved studios and competitions similar to those attended by performers associated with World of Dance and regional dance circuits.

Rise to fame and social media career

Rae launched a profile on the short-form video platform that became TikTok (musical.ly) and quickly amassed followers through choreography and lip-sync performances influenced by trends originating on platforms such as YouTube, Instagram, and Vine alumni communities. Her rise intersected with creators like Charli D'Amelio, Dixie D'Amelio, Loren Gray, Bella Poarch, and other influencers who cultivated crossover visibility via collaborations, livestreams, and sponsored content. Management and talent representation from agencies linked to WME (William Morris Endeavor), United Talent Agency, and creator networks helped secure deals with media companies such as ZoomerMedia and talent incubators that operate in Los Angeles and New York. Rae transitioned from viral clips to diversified social profiles, growing followings on YouTube, Instagram, and Twitter (now X), while participating in platform-driven initiatives organized by TikTok and its corporate parent ByteDance. Her social feed often featured joint appearances with celebrities including Kylie Jenner, Lindsay Lohan, Jennifer Lopez, and athletes associated with NBA franchises, which amplified mainstream press coverage in outlets connected to The New York Times, Variety (magazine), and The Hollywood Reporter.

Music, film, and television projects

Rae expanded into entertainment with music releases and acting roles. Her debut single attracted production credits from teams who have worked with artists represented by labels such as Republic Records and collaborators linked to Atlantic Records. On-screen, she starred in projects produced by companies like Netflix, appearing in feature films that were marketed alongside streaming releases and promotional tours. Rae also took part in scripted and unscripted television, appearing on programs associated with networks such as MTV, HBO Max, and daytime talk formats that include The Ellen DeGeneres Show and late-night programs on NBC and ABC. Collaborations with directors and producers connected to projects featuring performers like Shakira, Dwayne Johnson, and indie filmmakers expanded her credits in film festivals and gala screenings often covered by Cannes Film Festival adjacent press. Her involvement in soundtrack contributions and music videos linked her to choreographers from commercial productions and to music industry events such as the Billboard Music Awards and playlists curated by Spotify editorial teams.

Business ventures and endorsements

Rae launched entrepreneurial initiatives including a beauty brand and fashion collaborations leveraging e-commerce platforms and retail partnerships. Her beauty products drew on supply chains and marketing strategies used by celebrity brands associated with Rihanna's operations, Kendall Jenner-adjacent licensing deals, and major cosmetic conglomerates. Rae secured endorsement deals and ambassadorships with corporations in technology, consumer goods, and lifestyle sectors, working alongside agencies that arrange partnerships with companies like Amazon (company), Smashbox, and fashion retailers similar to Revolve. She signed deals with talent representation and management firms that coordinate brand integrations on global tours and advertising campaigns, and her business maneuvers included investments and collaborations involving venture groups and private-equity–backed startups centered in Silicon Valley and Los Angeles County, California.

Public image and philanthropy

Public coverage of Rae has ranged from profiles in popular media outlets to commentary in cultural analysis appearing in The New Yorker and business coverage in Forbes. Her public image has been shaped by interactions with high-profile peers including Kim Kardashian, Travis Barker, and other entertainers who have commented on influencer culture. Rae has engaged in philanthropic activities and fundraising efforts, partnering with nonprofit organizations and charities active in disaster relief and youth initiatives, including campaigns supported by foundations similar to the American Red Cross and youth-oriented nonprofits that collaborate with celebrities. She has used her platform to amplify causes and participate in benefit events, gala fundraisers, and social campaigns that intersect with corporate social-responsibility programs run by multinational firms. Public responses to her career have prompted discussions about digital fame, creator economy structures, and the role of influencers within entertainment ecosystems shaped by companies like Meta Platforms, Netflix, and Spotify.

Category:American social media personalities Category:2000 births Category:Living people