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| A Tarde | |
|---|---|
| Name | A Tarde |
| Type | Daily newspaper |
| Format | Broadsheet |
| Founded | 1912 |
| Founder | Sérgio Sergio da Costa |
| Language | Portuguese |
| Headquarters | Salvador, Bahia |
| Circulation | Regional |
A Tarde is a Brazilian Portuguese-language daily newspaper based in Salvador, Bahia. Founded in the early 20th century, it has served as a major regional publication covering politics, culture, business, and society across northeastern Brazil. Over its history the paper has intersected with national and international events, reporting on matters involving figures such as Getúlio Vargas, João Goulart, Itamar Franco, Luiz Inácio Lula da Silva, and institutions like the Supreme Federal Court (Brazil).
A Tarde was established during a period that saw the rise of regional media alongside outlets such as O Estado de S. Paulo, Folha de S.Paulo, O Globo, Jornal do Brasil, and Correio da Bahia. Its early decades overlapped with the administrations of Washington Luís, Vargas Era, and the Estado Novo (Brazil), during which newspapers navigated press laws tied to figures like Getúlio Vargas and episodes such as the Constitutionalist Revolution (1932). The title reported on national crises involving presidents Jânio Quadros, João Goulart, and the 1964 Brazilian coup d'état, as well as regional developments connected to municipalities like Salvador, Bahia and states like Pernambuco and Alagoas. In subsequent eras the paper covered transitions related to the Military dictatorship in Brazil (1964–1985), the promulgation of the 1988 Constitution of Brazil, and democratic presidencies from Fernando Collor de Mello to Michel Temer.
Throughout its existence the paper’s ownership changed hands among families, corporate groups, and media holding companies similar to Grupo Abril, Grupo Globo, and regional conglomerates. Managers and directors have interacted with media regulators such as the National Association of Newspapers (ANJ) and public figures including state governors and ministers like Luiz Antônio Fleury Filho and Jaques Wagner. Business dealings and partnerships drew comparisons with transactions involving companies like RBS Group, Grupo Folha, and broadcasting entities such as Rede Globo and SBT.
A Tarde produced print editions distributed across Bahia and neighboring states, competing with regional papers such as Correio da Bahia, Jornal do Commercio (Recife), and national dailies like Folha de S.Paulo and O Estado de S. Paulo. The outlet expanded into digital distribution to reach audiences on platforms operated by Google, Facebook, and local ISPs, mirroring shifts seen at publications like The New York Times, The Guardian, and Le Monde. Its circulation strategy included weekend supplements, cultural coverage akin to Rolling Stone (Brazil), and special issues during events like Carnaval and state elections.
Editorially, the paper balanced regional advocacy with national reportage, addressing policies and personalities such as Luiz Inácio Lula da Silva, Dilma Rousseff, Fernando Henrique Cardoso, and municipal leaders in Salvador. Coverage encompassed culture—profiling artists linked to Gilberto Gil, Caetano Veloso, and Tom Jobim—and sport narratives involving clubs like Esporte Clube Bahia and national teams around tournaments such as the FIFA World Cup and Copa Libertadores. The newsroom produced investigative pieces on topics related to infrastructure projects, energy firms such as Petrobras, and agribusiness concerns in the Northeast.
Over time the newspaper employed and published columnists, editors, photographers, and cartoonists who engaged with broader Brazilian intellectual life associated with figures like Gilberto Freyre, Jorge Amado, Clarice Lispector, and journalists from outlets such as Veja and Época. Photographers and reporters covered events involving politicians like Jair Bolsonaro and cultural icons including Chico Buarque and Maria Bethânia. Editorial leadership often intersected with academic and legal figures from universities such as the Federal University of Bahia and national institutions like the Brazilian Bar Association (OAB).
A Tarde’s circulation influenced regional politics, public opinion, and cultural production in Salvador and across Bahia, affecting campaigns and policies linked to governors, mayors, and legislative contests. Its readership patterns paralleled shifts at publications like O Globo and Folha de S.Paulo, and its reporting contributed to debates in forums including state legislatures and national bodies like the Chamber of Deputies (Brazil) and the Federal Senate (Brazil). Impactful stories resonated beyond print into radio, television, and online media ecosystems involving broadcasters such as TV Bahia and networks like Rede Bahia.
Like many media organizations, the paper faced controversies and litigation concerning defamation claims, labor disputes with unions comparable to cases seen at Grupo Abril and RBS Group, and regulatory scrutiny involving electoral authorities such as the Superior Electoral Court (Brazil). Legal matters sometimes involved prominent politicians, business interests including Petrobras contractors, and disputes adjudicated in courts such as the Supreme Federal Court (Brazil) and regional labor courts. High-profile episodes paralleled controversies elsewhere in Brazilian media history, including debates over press freedom, media ownership, and journalistic ethics.
Category:Newspapers published in Brazil