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| 20minutos | |
|---|---|
| Name | 20minutos |
| Type | Free daily newspaper |
| Format | Tabloid |
| Founder | Ricardo Fernández, Alicia Gómez |
| Founded | 2000 |
| Language | Spanish |
| Headquarters | Madrid, Spain |
| Circulation | see article |
| Website | official website |
20minutos
20minutos is a Spanish free daily newspaper founded in 2000 that competes in the Spanish media market alongside El País, El Mundo, ABC, La Vanguardia and El Periódico de Catalunya. It emerged during a period of rapid change in the European print sector influenced by models from Metro International, Daily Mail, The Sun and Evening Standard. The title has operated in multiple Spanish cities including Madrid, Barcelona, Valencia, and Seville while interacting with national institutions such as the Congreso de los Diputados and regional actors like the Generalitat de Catalunya.
20minutos was launched at the turn of the 21st century amid the expansion of free newspapers in Europe driven by companies such as Metro International and publishers related to Schibsted. Its growth paralleled the rise of digital projects from outlets like El País, El Mundo and La Vanguardia and intersected with Spanish media consolidation episodes involving groups such as Unidad Editorial and Prisa. The outlet expanded regionally into Madrid, Barcelona, Valencia and Andalusia while navigating market shifts caused by the rise of Google News, social platforms like Facebook and search engines such as Bing. Over time its editorial operations adapted to regulatory frameworks shaped by laws like the Ley de Propiedad Intelectual (España) and court rulings from tribunals including the Audiencia Nacional.
The paper was created by entrepreneurs with experience in Spanish media markets and has been associated with media investors and advertising groups comparable to stakeholders in Vocento and Grupo Planeta. Its corporate structure has interacted with entities in Madrid and regional ownership models similar to those found at Editorial Prensa Ibérica and RCS MediaGroup, while advertising and commercial strategy referenced practices from Publicis Groupe, Havas and Spanish agencies based in Madrid. Governance has involved editors and managers who have previously worked at Europa Press, EFE and local broadcasters such as TVE and Antena 3.
The newspaper's editorial line has combined general information, local reporting, and lifestyle coverage akin to sections in El País, ABC and La Vanguardia, with dedicated pieces on politics involving actors like Pedro Sánchez, Mariano Rajoy, Pablo Iglesias and Santiago Abascal, and coverage of institutions including the Cortes Generales and the Constitutional Court. Culture and entertainment reporting frequently references festivals such as Festival de Benicàssim, awards like the Premios Goya and artists including Penélope Cruz and Rosalía. Sports coverage tracks clubs such as Real Madrid CF, FC Barcelona, Atlético Madrid and competitions like La Liga and the UEFA Champions League.
20minutos targeted commuters and urban readers in metropolitan areas such as Madrid, Barcelona and Valencia similar to the audience strategies of Metro and past editions of Metro International. Its distribution model relied on pickup points in transport hubs like Estación de Atocha and retail corridors comparable to areas near Gran Vía and Passeig de Gràcia. Audience metrics were tracked with reference to industry actors such as the AIMC and commercial measurement firms used by Grupo Vocento and Prisa for print and online readership comparisons.
The outlet developed an online platform to compete with digital editions of El País, El Mundo and new players like eldiario.es and Vozpópuli, leveraging search visibility on Google and social distribution via Twitter and Facebook. The website integrated user-generated content features and comment moderation strategies similar to those implemented at The Guardian and experimented with mobile apps for iOS and Android users akin to digital products from The New York Times and The Washington Post. It also piloted native advertising and programmatic ad formats compatible with technologies from DoubleClick and ad exchanges used by media groups across Europe.
The publication has faced legal disputes typical of high-circulation outlets, including libel and privacy claims comparable to cases involving El País and ABC, and has had to respond to injunctive actions before courts such as the Audiencia Nacional and provincial tribunals. Controversies have touched on coverage of political figures like José María Aznar and Felipe González as well as reporting on corporate entities similar to disputes seen at Mediaset España and Atresmedia. Issues around distribution, advertising contracts and competition were debated in forums frequented by groups like AIMC and trade associations representing Spanish publishers.
20minutos and its journalists have been recognized in national journalism awards and competitions alongside winners from El País, El Mundo and independent outlets such as eldiario.es, competing for prizes awarded by institutions like the Sociedad Española de Periodística and cultural bodies that also honor contributors to festivals such as the Festival Internacional de Cine de San Sebastián. Individual reporters have been shortlisted for reporting awards similar to distinctions given by the Premios Ortega y Gasset and other Spanish and European media prizes.
Category:Newspapers published in Spain