WSUB (FM)

WSUB (FM) is a commercial radio station broadcasting at 92.9 MHz from Groton, Connecticut, serving the Southeastern Connecticut region. Licensed to Groton, it operates with an adult contemporary music format and is owned by Hall Communications. The station's call letters and identity are deeply tied to the area's maritime heritage, specifically the submarine construction and naval activities centered at the nearby General Dynamics Electric Boat shipyard and Naval Submarine Base New London.

History

The station first signed on the air in 1968 as WSUB-FM, originally serving as an FM simulcast partner for its AM sister station, which had a longer history in the New London market. For much of its early life, the station broadcast a middle-of-the-road music format, evolving through various popular music trends over the decades. In the late 1970s, the station adopted its current WSUB (FM) call sign and began to operate more independently, eventually transitioning to a soft adult contemporary sound in the 1980s. Key ownership changes occurred when the station was acquired by Hall Communications in the 1990s, integrating it into a larger portfolio of stations across New England and the Mid-Atlantic states. Throughout its history, the station has been recognized with multiple awards from the Connecticut Associated Press Broadcasters Association for its local news and community service, particularly during major regional events like Hurricane Bob and various winter storms.

Technical information

WSUB (FM) broadcasts with an effective radiated power of 3,000 watts from a transmitter site located in Groton, Connecticut. The station's antenna is mounted at a height above average terrain of approximately 100 meters. Licensed by the Federal Communications Commission under the facility ID 73920, it operates on the assigned frequency of 92.9 MHz and is classified as a Class A station. The technical parameters allow its signal to cover the primary listening area effectively, utilizing the FM broadcasting band. The station's broadcast license is subject to periodic renewal by the FCC, and it complies with all regulations set forth by the Communications Act of 1934.

Programming

WSUB (FM) primarily features an adult contemporary music format, blending current pop hits with familiar favorites from the past several decades. The station's weekday lineup includes a local morning show hosted by longtime Connecticut radio personality John Fuller, which incorporates local news, traffic updates for major routes like Interstate 95, and community events. Syndicated programming includes the Dave Ryan show for afternoon drive and United Stations' Delilah for evening hours. The station is also the flagship broadcaster for Eastern Connecticut State University Division III athletics and carries select games for the Fitch High School football team. Special weekend programming often features American Top 40 retrospectives and themed music blocks.

Ownership

WSUB (FM) is owned and operated by Hall Communications, a privately held media company headquartered in New London, Connecticut. The company, founded by Robert Hall, owns and operates numerous radio stations across several states, including WCTY in Norwich, Connecticut and WQGN in Groton Long Point. The station is managed as part of Hall Communications' Southeastern Connecticut cluster. Previous owners have included Sconnix Broadcasting and the New York Times Company, prior to its acquisition by the current ownership group in 1994. The station's operations and sales are managed from studios co-located with other Hall properties in Norwich, Connecticut.

Coverage area

The station's primary coverage area encompasses much of New London County and parts of adjacent Windham County in Connecticut, including the cities of New London, Norwich, and Mystic. Due to its signal strength and location, the station is also audible in portions of Washington County, Rhode Island, and across the Long Island Sound in Suffolk County on Long Island. The signal reliably serves key population centers around the Thames River and the Interstate 395 corridor, making it a prominent station in the region. Its coverage is particularly strong in areas surrounding major employers like General Dynamics Electric Boat, Pfizer, and the Mohegan Sun casino resort.

Category:Radio stations in Connecticut Category:Hall Communications Category:Radio stations established in 1968 Category:Adult contemporary radio stations in the United States