Time USA, LLC

Time USA, LLC. It is the operating business formed in 2018 to manage the iconic *Time* magazine brand and its related media properties following its acquisition from Meredith Corporation by Marc Benioff and his wife Lynne Benioff. The entity serves as the core of the modern *Time* enterprise, overseeing its flagship publication, digital expansion, and brand extensions. It operates from its headquarters in New York City, continuing the legacy of one of the world's most influential news magazines.

History

The company's origins trace directly to the 2018 sale of *Time* magazine by Meredith Corporation, which had itself acquired the title from Time Warner in a larger transaction involving Southern Living and *Fortune*. Technology entrepreneur Marc Benioff, the co-founder of Salesforce, and his wife Lynne Benioff purchased the publication for $190 million, establishing a new, independent corporate structure. This move separated the *Time* brand from decades of ownership under large conglomerates like Time Warner and its predecessor Time Inc.. Since the acquisition, the company has focused on evolving beyond its print roots, heavily investing in its digital platforms and video content while maintaining the magazine's historic role in chronicling global events through its Person of the Year and Time 100 franchises.

Publications

The primary publication is the weekly *Time* magazine, known for its distinctive red border and coverage of U.S. politics, world affairs, and culture. The company also publishes several digital-only brands and newsletters, such as Time for Kids, which serves educational markets, and the climate-focused Time CO2 initiative. Special annual issues, including the Time 100 list of influential people and the Person of the Year award edition, remain major events in the media calendar. The content spans platforms, with significant offerings on Time.com, social media channels, and through podcasts like *Time for Kids*' "The Time for Kids Explains."

Corporate structure

Time USA, LLC operates as the main subsidiary of *Time*, the parent entity owned by the Benioff family. It functions with a streamlined structure compared to its legacy corporate predecessors, focusing on core publishing and digital operations. Key divisions within the company include the editorial teams for the flagship magazine, the digital content and product development groups, and the brand licensing and partnerships arm responsible for extensions like the Time Studios video production unit. The company maintains its independence from Marc Benioff's primary technology venture, Salesforce, though it leverages modern cloud-based infrastructure.

Leadership

The company is led by Chief Executive Officer Jessica Sibley, a veteran of the publishing industry who previously held executive roles at Forbes and *The Wall Street Journal*. The editorial direction is overseen by Editor-in-Chief Sam Jacobs, who manages the newsroom and the integrity of the *Time* brand. The board and ownership, represented by Marc Benioff and Lynne Benioff, are involved in strategic vision. Other key executives have backgrounds at major media organizations like Condé Nast, Bloomberg L.P., and NBCUniversal, guiding the company's commercial and operational strategies.

See also

* Fortune (magazine) * Sports Illustrated * People (magazine) * The Washington Post * Bloomberg Businessweek * Newsweek * Henry Luce * Briton Hadden * Roy E. Larsen

Category:American companies established in 2018 Category:Mass media companies based in New York City Category:Magazine publishing companies of the United States