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Salesforce

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Salesforce
Salesforce
NameSalesforce, Inc.
Founded3 February 1999
FoundersMarc Benioff, Parker Harris, Dave Moellenhoff, Frank Dominguez
Hq location citySan Francisco, California
Hq location countryUnited States
Key peopleMarc Benioff (Chairman & CEO), Bret Taylor (Vice Chairman)
IndustryCloud computing, Enterprise software
ProductsCustomer relationship management, Marketing automation, Analytics, Application development
Revenue▲ US$26.49 billion (2023)
Num employees79,000 (2023)
Websitesalesforce.com

Salesforce. It is a global leader in cloud computing and customer relationship management software, founded in 1999 with a vision to make enterprise software as easy to use as a consumer website. The company pioneered the software as a service model for business applications, fundamentally disrupting the traditional on-premises software industry. Headquartered in San Francisco, California, it has grown into one of the world's largest software companies and a major constituent of the Dow Jones Industrial Average and the S&P 500.

History

The company was founded in a San Francisco apartment in February 1999 by former Oracle Corporation executive Marc Benioff and developers Parker Harris, Dave Moellenhoff, and Frank Dominguez. Its founding philosophy, "The End of Software," challenged the dominance of complex, installed software from rivals like Siebel Systems. It launched its first CRM application at the IDG Demo 2000 conference. A pivotal early moment was its initial public offering on the New York Stock Exchange in 2004 under the ticker symbol NYSE:CRM. Throughout the 2010s, it expanded aggressively beyond its core sales automation tools, making significant acquisitions like ExactTarget and launching major initiatives like the Salesforce Tower in San Francisco, which became its global headquarters and a city landmark.

Products and services

Its portfolio is organized into several core clouds and platforms. The Sales Cloud automates sales processes, while the Service Cloud provides customer support tools. The Marketing Cloud, largely built from the acquisition of ExactTarget and Pardot, offers email marketing and digital marketing automation. The Commerce Cloud, originating from the purchase of Demandware, enables e-commerce operations. The Tableau platform delivers powerful data visualization and business intelligence capabilities. The Slack platform serves as its flagship collaboration software and digital hub. It also offers industry-specific solutions through its Financial Services Cloud and Health Cloud, and a low-code development environment via the Lightning Platform.

Corporate affairs

The company is known for its distinctive corporate culture, formalized as the Ohana culture, emphasizing family spirit and stakeholder success. It is a pioneer in the 1-1-1 model of integrated philanthropy, donating 1% of product, 1% of equity, and 1% of employee time to charitable causes, a model that inspired the creation of Pledge 1%. Its executive leadership has included notable figures like Keith Block as co-CEO and Bret Taylor as President and COO. It is a major participant in the World Economic Forum and an advocate for stakeholder capitalism. The company's operations are global, with major offices and data centers worldwide, and it is consistently ranked highly on lists like the Fortune 500 and Fortune 100 Best Companies to Work For.

Technology and platform

The core of its technology is its multi-tenant cloud architecture, which allows all customers to run on a single, shared infrastructure on platforms like Amazon Web Services. Its proprietary metadata-driven platform, Salesforce Lightning Platform, allows for extensive customization and the creation of applications using the Apex programming language and Lightning Web Components. The Einstein platform infuses artificial intelligence across its applications for predictive analytics and automation. Its commitment to security and compliance is evidenced by certifications like ISO/IEC 27001 and adherence to regulations such as the General Data Protection Regulation. The MuleSoft integration platform connects applications, data, and devices across any environment.

Acquisitions

It has grown significantly through an aggressive acquisition strategy, spending tens of billions of dollars to enter new markets. Major acquisitions include the data visualization leader Tableau Software for over $15 billion in 2019, the workplace messaging giant Slack Technologies for approximately $28 billion in 2021, and the integration platform MuleSoft for about $6.5 billion in 2018. Earlier transformative deals included the purchase of ExactTarget for $2.5 billion in 2013, which formed the basis of its Marketing Cloud, and Demandware for $2.8 billion in 2016, which became its Commerce Cloud. Other notable purchases include Quip, Heroku, and Vlocity.

Category:Cloud computing providers Category:Companies based in San Francisco Category:Software companies of the United States