Sloane & Company

Sloane & Company is a prominent public relations and strategic communications firm based in New York City. Founded in 1998 by veteran communications executive Elliot Sloane, the firm specializes in providing counsel during critical corporate events such as mergers and acquisitions, investor relations, and crisis communications. It is recognized for its work with a diverse clientele across sectors including finance, healthcare, technology, and energy, often operating at the intersection of Wall Street and corporate governance.

History

The firm was established in 1998 by Elliot Sloane, who previously held senior communications roles at major corporations and gained significant experience in financial communications. Its early growth was closely tied to the dot-com bubble era, advising technology clients on initial public offerings and navigating the subsequent market volatility. A pivotal moment came during the financial crisis of 2007–2008, where the firm's expertise in crisis communications and restructuring advisory for financial institutions solidified its reputation. Throughout the 2010s, it expanded its focus to include sectors like biotechnology and renewable energy, advising on complex transactions and regulatory challenges before agencies like the Securities and Exchange Commission and the Federal Trade Commission.

Services

The firm's core service offerings are centered on high-stakes corporate communications and financial public relations. This includes comprehensive investor relations support, such as crafting messaging for earnings calls and communicating with institutional investors and sell-side analysts. A major specialty is M&A communications, developing strategies for announcements, proxy fights, and hostile takeover defenses. Its crisis communications practice manages reputational threats stemming from litigation, regulatory investigations, or corporate scandals. Additionally, the firm provides executive positioning and media training for C-suite leaders, often in preparation for high-profile interviews with outlets like The Wall Street Journal or CNBC.

Notable projects

Sloane & Company has been involved in numerous significant corporate transactions and communications campaigns. The firm advised Dell Technologies on its landmark privatization in 2013, one of the largest leveraged buyouts in technology history, managing communications with shareholders and the media. It played a key role in the defense of Allergan during the unsolicited takeover attempt by Valeant Pharmaceuticals and Pershing Square Capital Management, a protracted battle that involved the Securities and Exchange Commission and became a case study in activist investor defense. Other notable engagements include counseling a major energy company during a complex divestiture and subsequent rebranding, and guiding a biotechnology firm through the communications strategy for a critical Food and Drug Administration advisory panel meeting.

Leadership

The firm is led by its founder and Chief Executive Officer, Elliot Sloane, whose career includes prior leadership positions at Burson-Marsteller and as a communications executive for a Fortune 500 conglomerate. The senior leadership team comprises seasoned professionals with backgrounds in journalism, investment banking, and corporate law, many of whom have held positions at organizations like Goldman Sachs, Reuters, and Skadden, Arps, Slate, Meagher & Flom. This blend of expertise in finance, media, and legal affairs is a hallmark of the firm's strategic approach, allowing it to navigate complex situations involving multiple stakeholders from activist shareholders to corporate boards.

Recognition

The firm is consistently ranked among leading public relations agencies in industry surveys and directories, such as the Holmes Report and O'Dwyer's. It has received awards for its work in financial communications and crisis management from organizations like the Public Relations Society of America and the American Business Awards. Individual practitioners at the firm have been named to prestigious lists including the PRWeek Power List and have been recognized as top counselors in the M&A Atlas Awards. Its reputation is built on a track record of discreet, effective counsel during some of the most challenging corporate events of the past two decades.

Category:Public relations firms of the United States Category:Companies based in Manhattan Category:Financial public relations firms