Hyundai Motor India

Hyundai Motor India. It is a wholly owned subsidiary of the South Korean Hyundai Motor Company and stands as the country's second-largest automobile manufacturer by volume. Established in 1996, the company operates a major integrated manufacturing plant near Chennai, which is one of Hyundai's largest production hubs outside South Korea. Its product portfolio spans a wide range of vehicles, from compact hatchbacks to SUVs and electric vehicles, significantly shaping the Automotive industry in India.

History

The company was incorporated in 1996 following the liberalization of the Indian economy, with its parent Hyundai Motor Company making a substantial foreign direct investment. Production commenced in 1998 at its facility in Irungattukottai, near Chennai, with the launch of the Hyundai Santro, which became a landmark model in the Indian automobile market. Over the years, it has introduced several iconic models, such as the Hyundai i10 and Hyundai Creta, which have consistently topped sales charts. Major milestones include becoming the largest exporter of passenger vehicles from India and commissioning a second plant in 2008 to expand its production capacity significantly.

Products

The product lineup includes a comprehensive range of passenger vehicles designed for the Indian market. Key models in the hatchback segment are the Hyundai Grand i10 Nios, Hyundai i20, and the electric Hyundai Kona Electric. In the popular SUV and crossover categories, it offers the Hyundai Venue, Hyundai Creta, and Hyundai Alcazar. The sedan portfolio features the Hyundai Aura and Hyundai Verna. The company has also ventured into the premium space with models like the Hyundai Tucson and has committed to expanding its electric vehicle offerings, aligning with global trends and Indian government initiatives like the Faster Adoption and Manufacturing of Hybrid and Electric Vehicles scheme.

Manufacturing

The primary manufacturing complex is located in Irungattukottai, Sriperumbudur, near Chennai, and is among the largest integrated automobile manufacturing plants in the country. This facility, equipped with advanced robotics and a highly automated press shop, boasts an annual production capacity of over 750,000 units. It serves a dual purpose, catering to both the domestic market and a robust export program to over 90 countries across regions like Africa, Latin America, and the Middle East. The plant emphasizes sustainable manufacturing, utilizing renewable energy and water conservation techniques, and has received certifications from global bodies.

Sales and marketing

It maintains an extensive sales and service network of over 1,300 touchpoints across India, ensuring wide market penetration. The company is known for innovative marketing campaigns, often featuring prominent brand ambassadors from Bollywood and cricket, such as Shah Rukh Khan. Its marketing strategy heavily emphasizes digital platforms and experiential events to connect with younger consumers. A significant aspect of its operations is its leadership in vehicle exports from India, regularly shipping models like the Hyundai Grand i10 and Hyundai Creta to international markets, which contributes substantially to India's automobile export figures.

Corporate affairs

The company's management is led by Managing Director and CEO Unsoo Kim, under the oversight of its parent Hyundai Motor Company. It actively engages in corporate social responsibility initiatives through the Hyundai Motor India Foundation, focusing on areas such as education, healthcare, community development, and environmental sustainability. The manufacturer is a key participant in industry bodies like the Society of Indian Automobile Manufacturers and plays a significant role in policy discussions related to vehicle safety, emission norms (Bharat Stage VI), and the transition to electric mobility in collaboration with the Government of India.

Category:Hyundai Category:Motor vehicle manufacturers of India Category:Companies based in Chennai Category:1996 establishments in India