Grecotel

Grecotel. It is a leading luxury hospitality group in Greece, renowned for its collection of upscale hotels and resorts. Founded in the early 1970s, the company has played a significant role in shaping the modern Greek tourism landscape, emphasizing authentic experiences and premium service. Its portfolio spans several key destinations across the Aegean Sea, the Ionian Islands, and Mainland Greece.

History

The company was established in 1972 by entrepreneur Dimitris Daskalopoulos, initially focusing on the development of Corfu. Its first major project, the Corfu Imperial hotel, set a new standard for luxury accommodation in the region and marked the beginning of its expansion. Throughout the 1980s and 1990s, the group grew significantly, opening properties in Crete, Rhodes, and Peloponnese, often in partnership with international brands like Marriott International. A pivotal moment came with the launch of its exclusive Grecotel Exclusive Resorts collection, which emphasized unique architectural design and personalized service. The company further solidified its market position through strategic acquisitions, including the Aldemar Resorts group, expanding its reach to over thirty properties.

Properties and Destinations

The group's extensive portfolio is strategically located across Greece's most coveted destinations, including the islands of Crete, Rhodes, Corfu, and Kos. In Crete, flagship properties such as the Creta Maris Beach Resort and the Grecotel Amirandes offer guests access to the Libyan Sea and the archaeological site of Knossos. The Ionian Islands feature iconic resorts like the Corfu Imperial on the Kanoni peninsula, while properties in Mainland Greece provide gateways to historic sites like Ancient Olympia and the Meteora monasteries. The collection also extends to Cyprus with resorts in Paphos and Ayia Napa, and includes a presence in Berlin, Germany.

Services and Amenities

Properties are distinguished by a comprehensive array of luxury services, including multiple à la carte restaurants helmed by acclaimed chefs, expansive spa facilities offering Thalassotherapy treatments, and dedicated kids' clubs. Many resorts feature signature concepts like the Feng Shui-inspired suites at Grecotel LUX ME White Palace and organic dining programs utilizing produce from the company's own Biolea farms. Guest experiences are enhanced by curated activities such as scuba diving in the Aegean Sea, wine tasting tours to local vineyards like those in Santorin, and cultural excursions to UNESCO World Heritage Sites. The group's Grecotel SPA & Wellness philosophy integrates traditional Greek medicine with modern techniques.

Awards and Recognition

The company has received consistent acclaim from prestigious industry organizations and publications. Its resorts have been honored with the World Travel Awards on numerous occasions, earning titles such as "Greece's Leading Hotel Brand." Specific properties have been featured in the Condé Nast Traveller Gold List and have received the Tripadvisor Travelers' Choice award. The group's commitment to sustainability has been recognized with the Green Key eco-label for many of its hotels, and its culinary offerings have earned accolades from Gault & Millau. Furthermore, its design and architecture have been celebrated at events like the International Hotel Awards.

Corporate Information

Headquartered in Athens, the group operates as part of the larger Grecotel Group holding company, with Panos Daskalopoulos serving as Chairman. It maintains a strategic partnership with the German tourism giant TUI Group, which includes several properties under the TUI Blue brand. The company is a major employer in the Greek tourism sector, with a workforce of thousands, and actively engages in corporate social responsibility initiatives through the Grecotel Foundation, supporting local communities and environmental conservation. Its expansion strategy continues to focus on the Mediterranean Basin, with ongoing developments in key markets.

Category:Hospitality companies of Greece Category:Hotel chains Category:Companies based in Athens