2028 Summer Olympics

2028 Summer Olympics
Los Angeles Organizing Committee for the 2028 Olympic and Paralympic Games · Public domain · source
Name	2028 Summer Olympics
Host city	Los Angeles, California, United States
Opening	July 14, 2028
Closing	July 30, 2028
Stadium	Los Angeles Memorial Coliseum
Summer prev	Paris 2024
Summer next	Brisbane 2032

2028 Summer Olympics. The 2028 Summer Olympics, officially known as the Games of the XXXIV Olympiad, are a forthcoming major international multi-sport event scheduled to be held from July 14 to July 30, 2028, in Los Angeles, California. This will mark the third time the United States has hosted the Summer Olympics, following St. Louis in 1904 and Atlanta in 1996, and the fifth time overall for the nation. The event is organized by the LA28 organizing committee in collaboration with the International Olympic Committee and the United States Olympic & Paralympic Committee.

Bidding and selection

The host city selection for these Games was an unprecedented process conducted by the International Olympic Committee under the leadership of Thomas Bach. In a historic simultaneous award, the IOC selected both Paris for the 2024 Summer Olympics and Los Angeles for the 2028 edition during the 131st IOC Session in Lima, Peru, in September 2017. This decision followed a period of negotiation after both cities had initially bid for the 2024 Games. The United States Olympic Committee, led by then-president Larry Probst, and the bid committee, LA 2024, championed by Mayor Eric Garcetti and sports executive Casey Wasserman, agreed to the later date. Key factors in the selection included Los Angeles's strong existing infrastructure, financial stability, and its successful history hosting the 1932 and 1984 Games.

Organization and development

The LA28 organizing committee, chaired by Casey Wasserman, oversees all planning and execution. A central tenet of the organizational strategy is sustainability and fiscal responsibility, leveraging the region's extensive array of existing world-class venues like the Los Angeles Memorial Coliseum and the Staples Center. The committee works in close partnership with government entities including the City of Los Angeles, the State of California, and federal agencies. Significant development focuses on transportation upgrades, including expansions to the Los Angeles Metro Rail system, and the construction of the Athletes' Village on the campus of the University of California, Los Angeles. The budget and operational plans are regularly reviewed with the IOC and the United States Olympic & Paralympic Committee.

The Games

The sporting program will feature the core events from the Olympic program, with the potential inclusion of new sports as proposed by the LA28 committee and approved by the IOC. The traditional opening ceremony will be held at the historic Los Angeles Memorial Coliseum, which also hosted ceremonies for the 1932 and 1984 Games. The closing ceremony will conclude the sixteen days of competition. Athletes from over 200 National Olympic Committees are expected to participate, competing for medals across approximately 28 sports. The Games will be followed by the 2028 Summer Paralympics.

Venues

Competitions will be staged across numerous venues clustered in several geographic zones throughout the Greater Los Angeles Area. The South Los Angeles zone will center on the Los Angeles Memorial Coliseum for athletics and the Banc of California Stadium for football. The Downtown Los Angeles zone includes the Staples Center for basketball and Crypto.com Arena for gymnastics. The San Fernando Valley zone will utilize the Sepulveda Basin for new temporary facilities. Other key venues include the Dignity Health Sports Park in Carson, the Long Beach Marine Stadium, and the Rose Bowl in Pasadena. The University of Southern California and University of California, Los Angeles campuses will host multiple events.

Marketing

The LA28 brand and marketing campaign is designed to reflect the youthful, creative, and innovative spirit of Los Angeles. The official emblem, a dynamic representation of the letters "L," "A," and the number "28," was unveiled in 2020. The organizing committee has secured numerous domestic partners, including Delta Air Lines, Comcast, and Bank of America, as part of its sponsorship program. Merchandising, licensed products, and the mascot program will be rolled out in the years leading to the Games. The marketing strategy heavily emphasizes digital engagement and storytelling to connect with global audiences, promoting the legacy of the Olympic Movement in the United States.

Broadcasting

In the United States, domestic broadcast rights are held by NBCUniversal under a long-term agreement with the IOC that extends through 2032. Coverage will be spread across the NBC broadcast network, the USA Network, CNBC, the Golf Channel, and its streaming platform Peacock. Internationally, rights will be held by the IOC's usual network of broadcast partners, such as the European Broadcasting Union in Europe, the Canadian Broadcasting Corporation in Canada, and Seven Network in Australia. As with recent Games, extensive digital and social media coverage is planned to provide live streams and highlights globally.

Category:2028 Summer Olympics Category:2028 in sports Category:International sports competitions in Los Angeles Category:21st-century Olympic Games