| The Minneapolis/St. Paul Business Journal | |
|---|---|
| Name | The Minneapolis/St. Paul Business Journal |
| Type | Weekly newspaper |
| Foundation | 1979 |
| Owners | American City Business Journals |
| Headquarters | Minneapolis, Minnesota |
| Editor | Dirk DeYoung |
| Website | https://www.bizjournals.com/twincities/ |
The Minneapolis/St. Paul Business Journal is a weekly print and digital business publication serving the Minneapolis–Saint Paul metropolitan area. Founded in 1979, it is part of the national network of American City Business Journals, a subsidiary of Advance Publications. The publication provides in-depth coverage of local commerce, including corporate news, executive profiles, and economic trends, and is a primary source for business rankings and lists in the Twin Cities.
The publication was launched in 1979 by local entrepreneurs during a period of significant growth for the Twin Cities economy, which included the rise of corporate giants like 3M, General Mills, and Target Corporation. It was acquired in the mid-1980s by American City Business Journals, which expanded its resources and integrated it into a national network of similar city-focused business journals. Over the decades, it has chronicled major regional economic events, including the mergers and acquisitions involving Northwest Airlines, the expansion of the Mayo Clinic, and the development of the Minneapolis downtown core. Key editorial leaders have included longtime publisher and editor John J. Oslund.
The newspaper is published every Friday in a tabloid format, with a robust digital edition available on its website and through various mobile platforms. Its operations are headquartered in the Capella Tower in downtown Minneapolis. The parent company, American City Business Journals, provides shared services for technology, advertising, and national content, while the local editorial team, led by editor Dirk DeYoung, manages day-to-day news gathering. The publication utilizes the The Business Journals digital platform, which allows for integration with other markets like the Charlotte Business Journal and the San Francisco Business Times.
Core content focuses on breaking news, analysis, and features about the local business scene. Regular sections include coverage of real estate, technology, health care, finance, and manufacturing. A hallmark is its proprietary data and lists, such as the "Book of Lists," which ranks top private companies, public firms, commercial real estate projects, and highest-paid executives in the region. The publication also produces special reports on key industries, including medical device manufacturing, the agribusiness sector centered around Cargill and CHS Inc., and the vibrant venture capital community. It regularly features interviews with prominent local CEOs from companies like UnitedHealth Group, Best Buy, and Ecolab.
The editorial staff has received numerous awards from regional and national journalism organizations. It has been consistently honored by the Minnesota Society of Professional Journalists for investigative reporting, business coverage, and feature writing. The publication's reporters have won awards from the American Society of Business Publication Editors and the Alliance of Area Business Publications. Specific recognition has been given for its in-depth reporting on economic development projects, corporate governance issues at firms like Medtronic, and profiles of influential business leaders in the Upper Midwest.
The publication reaches an audience of business executives, entrepreneurs, and professionals primarily within the Minneapolis–Saint Paul combined statistical area. Circulation includes both paid print subscriptions and digital access, with a significant portion of its readership accessing content through email newsletters and its mobile app. Its subscriber base is considered a high-value demographic, comprising C-suite executives, owners of mid-market companies, and professionals in fields like commercial banking, commercial real estate, and corporate law. Readership data is audited by the Alliance for Audited Media.
The publication is considered an essential forum and chronicler for the regional economy. Its reporting often sets the agenda for business discourse, influences commercial real estate decisions, and highlights emerging companies and sectors. The "Book of Lists" is a widely used networking and marketing tool for local businesses. The newspaper also fosters community through events like awards programs, which honor top-performing companies and corporate citizenship initiatives by organizations such as the Minnesota Twins and the Greater Minneapolis–Saint Paul area United Way. Its coverage of economic policy debates frequently involves key institutions like the Federal Reserve Bank of Minneapolis, the Minnesota Chamber of Commerce, and the Saint Paul Port Authority.
Category:Business newspapers published in the United States Category:Publications established in 1979 Category:Minneapolis–Saint Paul