Tangerine (design consultancy)

Tangerine (design consultancy) is a renowned design consultancy firm founded by Martin Darbyshire and Nick Sunderland in 1990, with its headquarters in London, United Kingdom. The company has worked with prominent clients such as Apple, Samsung, and British Airways, providing innovative design solutions. Tangerine's work has been recognized globally, with collaborations with Imperial College London, Royal College of Art, and Design Museum. The company's expertise spans various fields, including Industrial Design, User Experience (UX) Design, and Service Design, often working with organizations like IDEO, Frog Design, and Smart Design.

● History

Tangerine's history is marked by significant milestones, including its establishment in 1990 by Martin Darbyshire and Nick Sunderland. The company's early work involved collaborations with IBM, Microsoft, and Intel, focusing on Human-Computer Interaction and User-Centered Design. As the company grew, it expanded its services to include Strategic Design, Design Research, and Innovation Consulting, often working with McKinsey & Company, Boston Consulting Group, and Accenture. Tangerine's team has included notable designers such as Jonathan Ive, who later became the Chief Design Officer at Apple, and Marc Newson, a renowned Industrial Designer who has worked with Ford, Qantas, and Louis Vuitton.

● Services

Tangerine offers a range of services, including Product Design, Service Design, and Experience Design, often working with clients like Nike, Adidas, and Reebok. The company's expertise in Design Thinking and Co-Creation has led to successful collaborations with Procter & Gamble, Unilever, and Coca-Cola. Tangerine's team also provides Design Strategy and Innovation Consulting services, helping clients like Google, Amazon, and Facebook to develop innovative products and services. The company's work has been influenced by design philosophies such as Bauhaus, De Stijl, and Minimalism, and has been recognized by organizations like AIGA, IDSA, and D&AD.

● Notable Projects

Tangerine has worked on numerous notable projects, including the design of British Airways' Club World cabin, which featured a Lie-Flat Bed and In-Flight Entertainment system. The company has also collaborated with Apple on various projects, including the design of the iMac and iPad. Other notable projects include the design of Samsung's Galaxy S series, Nike's FuelBand, and Adidas' Boost technology. Tangerine's work has been exhibited at museums like the Museum of Modern Art (MoMA), Victoria and Albert Museum, and Design Museum, and has been recognized by awards such as the Red Dot Design Award, iF Design Award, and Good Design Award.

● Awards and Recognition

Tangerine has received numerous awards and recognition for its work, including the Red Dot Design Award, iF Design Award, and Good Design Award. The company has also been recognized by organizations like AIGA, IDSA, and D&AD, and has been featured in publications like The New York Times, The Guardian, and Wired (magazine). Tangerine's work has been exhibited at museums like the Museum of Modern Art (MoMA), Victoria and Albert Museum, and Design Museum, and has been recognized by design leaders like Dieter Rams, Jonathan Ive, and Marc Newson. The company's commitment to design excellence has led to collaborations with Harvard University, Stanford University, and Massachusetts Institute of Technology (MIT), and has been recognized by awards such as the National Design Award and Prince Philip Designers Prize.

● People

Tangerine's team includes experienced designers and strategists, such as Martin Darbyshire, who has worked with clients like Apple, Samsung, and British Airways. The company's team has also included notable designers like Jonathan Ive, who later became the Chief Design Officer at Apple, and Marc Newson, a renowned Industrial Designer who has worked with Ford, Qantas, and Louis Vuitton. Tangerine's people have been recognized by awards such as the Royal Designers for Industry, and have been featured in publications like The New York Times, The Guardian, and Wired (magazine). The company's team has collaborated with design leaders like Dieter Rams, Hartmut Esslinger, and Richard Seymour, and has been influenced by design philosophies such as Bauhaus, De Stijl, and Minimalism.

Category:Design consultancies