Sahara Las Vegas

Sahara Las Vegas, a historic Las Vegas Strip resort, was originally opened on October 7, 1952, by Milton Prell, and was known for its Mortoni's restaurant, which was a popular spot for Frank Sinatra, Dean Martin, and Sammy Davis Jr.. The resort was also a favorite among other notable celebrities, including Marilyn Monroe, Elvis Presley, and The Rat Pack. Over the years, the resort has undergone significant transformations, with various owners, including Del Webb, Paul Lowden, and Sam Nazarian. The current owner, Alex Meruelo, has invested heavily in renovations and rebranding efforts, aiming to restore the resort's former glory, while also attracting new visitors, such as those attending events at the nearby T-Mobile Arena and Allegiant Stadium.

● History

The Sahara Las Vegas has a rich history, dating back to the 1950s, when it was a popular spot for Hollywood stars, including Lauren Bacall, Humphrey Bogart, and Judy Garland. The resort was also known for its connections to the Chicago Outfit, with Moe Dalitz and Meyer Lansky being among its early investors. In the 1960s, the Sahara Las Vegas became a hub for Las Vegas entertainment, with performers like The Beatles, The Rolling Stones, and Elton John taking the stage. The resort's Casbar Theatre was also a popular spot for comedy acts, featuring performers like Don Rickles, Bob Hope, and Johnny Carson. The Sahara Las Vegas has also been featured in various films and television shows, including Ocean's 11, The Twilight Zone, and Vegas.

● Architecture and Design

The Sahara Las Vegas was designed by architect Paul Revere Williams, who also designed other notable Las Vegas properties, including the New Frontier Hotel and Casino and the La Concha Motel. The resort's original design featured a Moroccan-themed exterior, with a distinctive neon sign and a casino floor that included games like blackjack, craps, and roulette. The resort's hotel tower was added in the 1960s, and featured rooms with views of the Las Vegas Strip. The Sahara Las Vegas has also undergone several renovations, including a major overhaul in the 1990s, which added new amenities like a pool and a fitness center. The resort's design has been influenced by various styles, including Art Deco, Mid-Century Modern, and Postmodern architecture, reflecting the work of architects like Frank Lloyd Wright, Le Corbusier, and I.M. Pei.

● Amenities and Attractions

The Sahara Las Vegas offers a range of amenities and attractions, including a casino with over 50,000 square feet of gaming space, featuring games like slots, poker, and bingo. The resort also features several restaurants, including Bazaar Meat by José Andrés, Northside Café, and Prendi, which offer a range of cuisines, from fine dining to casual eats. The Sahara Las Vegas is also home to the Azilo Ultra Pool, a dayclub and nightclub that features DJ sets and live music performances. The resort's entertainment options also include the Sahara Theatre, which hosts concerts, comedy acts, and theatrical productions, featuring performers like Cirque du Soleil, Le Reve, and Blue Man Group.

● Renovations and Rebranding

In recent years, the Sahara Las Vegas has undergone significant renovations and rebranding efforts, aimed at restoring the resort's former glory and attracting new visitors. The resort's current owner, Alex Meruelo, has invested over $100 million in renovations, which have included the addition of new amenities like a spa and a fitness center. The resort has also undergone a major rebranding effort, which has included the introduction of a new logo and marketing campaign. The Sahara Las Vegas has also partnered with various entertainment companies, including AEG Presents and Live Nation Entertainment, to bring new concerts and events to the resort. The renovations and rebranding efforts have been influenced by the work of designers like Philippe Starck, Kelly Wearstler, and Adam Tihany, and have reflected the resort's connections to the Las Vegas Convention and Visitors Authority and the Nevada Gaming Control Board.

● Notable Events and Performers

The Sahara Las Vegas has hosted a range of notable events and performers over the years, including concerts by Elvis Presley, The Beatles, and Lady Gaga. The resort has also hosted comedy acts by Don Rickles, Bob Hope, and Jerry Seinfeld, as well as theatrical productions like Cirque du Soleil and Le Reve. The Sahara Las Vegas has also been a popular spot for award shows and galas, including the Academy of Country Music Awards and the Billboard Music Awards. The resort has also hosted events like the Las Vegas Film Festival and the Neon Museum's Boneyard Bash, and has been featured in films and television shows like The Hangover, Ocean's 11, and Vegas. The Sahara Las Vegas has also been a favorite among celebrities like Jennifer Lopez, Marc Anthony, and Celine Dion, who have performed at the resort's Theatre and nightclub.