Los Angeles Tourism & Convention Board

Los Angeles Tourism & Convention Board is a private, non-profit organization that promotes Los Angeles as a destination for tourism and conventions. The board works closely with Los Angeles International Airport, Port of Los Angeles, and Los Angeles World Airports to attract visitors from around the world, including China, Japan, and South Korea. With the support of Mayor of Los Angeles, Eric Garcetti, and Los Angeles City Council, the board aims to increase visitor numbers and boost the local economy of Los Angeles County. The board also collaborates with Hollywood, Beverly Hills, and Santa Monica to promote the city's iconic attractions, such as Universal Studios Hollywood, Griffith Observatory, and Venice Beach.

● Overview

The Los Angeles Tourism & Convention Board is responsible for promoting Los Angeles as a premier destination for tourism and conventions. The board works with Hotel Association of Los Angeles, Los Angeles Hotel Association, and California Hotel and Lodging Association to provide visitors with a wide range of accommodation options, from luxury hotels like The Ritz-Carlton, Los Angeles and Four Seasons Hotel Los Angeles at Beverly Hills to budget-friendly options like Motel 6 and Super 8. The board also partners with Los Angeles County Metropolitan Transportation Authority, Metrolink, and Amtrak to provide visitors with convenient transportation options, including the Metro Rail system and Los Angeles Union Station. Additionally, the board promotes the city's vibrant arts and culture scene, which includes The Getty Center, Los Angeles County Museum of Art, and Broadway Theater District.

● History

The Los Angeles Tourism & Convention Board was established in 1996 with the support of Los Angeles City Council and Mayor of Los Angeles, Richard Riordan. The board's early efforts focused on promoting Los Angeles as a destination for conventions and meetings, with a particular emphasis on attracting events like E3 and Grammy Awards to the Los Angeles Convention Center. Over time, the board has expanded its focus to include tourism promotion, working with partners like Disneyland Resort, Universal Studios Hollywood, and SeaWorld San Diego to attract visitors from around the world. The board has also worked closely with Los Angeles World Airports and Los Angeles International Airport to increase air service to Los Angeles and improve the overall visitor experience.

● Organization

The Los Angeles Tourism & Convention Board is a private, non-profit organization governed by a board of directors that includes representatives from Los Angeles City Council, Los Angeles County Board of Supervisors, and the local hospitality industry. The board is led by a president and CEO, who is responsible for overseeing the organization's day-to-day operations and implementing its strategic plan. The board also has a number of committees, including a marketing committee and a convention services committee, which are responsible for developing and implementing the organization's marketing and convention sales strategies. The board works closely with Los Angeles Chamber of Commerce, Valley Industry and Commerce Association, and Central City Association to promote the city's business and economic development.

● Tourism Initiatives

The Los Angeles Tourism & Convention Board has launched a number of initiatives aimed at promoting Los Angeles as a destination for tourism. These initiatives include the Discover Los Angeles campaign, which highlights the city's unique attractions and experiences, such as Hollywood Walk of Fame, Griffith Observatory, and Santa Monica Pier. The board has also partnered with Los Angeles County Arts Commission and Los Angeles Department of Cultural Affairs to promote the city's vibrant arts and culture scene, which includes The Broad, Los Angeles County Museum of Art, and Walt Disney Concert Hall. Additionally, the board has worked with Los Angeles Sports & Entertainment Commission to attract major sporting events like Super Bowl, World Series, and NBA Finals to Los Angeles.

● Convention Services

The Los Angeles Tourism & Convention Board provides a range of services to support conventions and meetings in Los Angeles. These services include convention sales and marketing support, as well as event planning and coordination services. The board works closely with Los Angeles Convention Center, Anaheim Convention Center, and Long Beach Convention Center to provide a seamless and successful experience for event organizers and attendees. The board has also partnered with Los Angeles World Airports and Los Angeles International Airport to provide convenient and efficient transportation options for convention attendees, including shuttle services and car rental options.

● Economic Impact

The Los Angeles Tourism & Convention Board has a significant impact on the local economy of Los Angeles County. According to a study by Los Angeles County Economic Development Corporation, the board's efforts generate over $20 billion in economic impact each year, supporting over 300,000 jobs in the hospitality industry. The board's initiatives also attract major events like Oscars, Grammy Awards, and Emmy Awards to Los Angeles, which bring in millions of dollars in revenue for local businesses. Additionally, the board's efforts to promote tourism and conventions in Los Angeles have helped to establish the city as a premier destination for business travel and leisure travel, with visitors from around the world, including New York City, London, and Tokyo. Category:Tourism in California