Good.is

Good.is is a online magazine that focuses on Sustainability, Social entrepreneurship, and Design thinking, founded by Ben Goldhirsh, son of Bernard Goldhirsh, the founder of Inc. magazine. The website features articles and videos on various topics, including Environmentalism, Social justice, and Technology, often highlighting the work of Ashoka, Skoll Foundation, and Bill and Melinda Gates Foundation. Good.is has been compared to other online publications, such as The Huffington Post, Slate, and Wired, in terms of its focus on Innovation and Social impact. The website has also been recognized for its unique approach to storytelling, which often incorporates Infographics and Data visualization, similar to The New York Times and National Geographic.

● History

Good.is was launched in 2006 by Ben Goldhirsh, with the goal of creating a platform that would showcase Positive change and Innovation in various fields, including Environmental sustainability, Social entrepreneurship, and Design thinking. The website was initially funded by The Goldhirsh Foundation, which was established by Bernard Goldhirsh to support Social entrepreneurship and Innovation. Over the years, Good.is has featured articles and videos on a wide range of topics, including Climate change, Renewable energy, and Social justice, often highlighting the work of Al Gore, Bill McKibben, and Naomi Klein. The website has also partnered with various organizations, such as The Nature Conservancy, World Wildlife Fund, and Oxfam, to promote Sustainability and Social impact.

● Content and Features

Good.is features a wide range of content, including articles, videos, and Infographics, on topics such as Sustainable living, Social entrepreneurship, and Design thinking. The website also includes a section on Innovation, which highlights new technologies and approaches to solving Social and Environmental problems, often featuring companies like Tesla, Inc., Patagonia, and Warby Parker. Good.is has also launched several initiatives, including the Good 100, which recognizes Innovators and Change-makers from around the world, such as Malala Yousafzai, Jane Goodall, and Richard Branson. The website has also partnered with various Media outlets, such as The New York Times, NPR, and PBS, to promote Sustainability and Social impact.

● Impact and Reception

Good.is has been recognized for its unique approach to storytelling and its focus on Positive change and Innovation. The website has been praised by Thought leaders, such as Seth Godin, Chris Anderson, and Arianna Huffington, for its ability to inspire and educate readers on Social and Environmental issues. Good.is has also been recognized for its impact on the Social entrepreneurship and Sustainability communities, with many Startups and Non-profits citing the website as a source of inspiration and guidance, including Acumen Fund, Kiva, and DonorsChoose.org. The website has also been featured in various Media outlets, such as Fast Company, Forbes, and Inc. magazine, for its innovative approach to storytelling and its focus on Social impact.

● Business Model

Good.is operates as a For-profit company, with revenue generated through Advertising and Sponsored content. The website has partnered with various Brands, such as Patagonia, REI, and Seventh Generation, to promote Sustainability and Social impact. Good.is has also launched several Native advertising initiatives, which allow Brands to create sponsored content that aligns with the website's focus on Innovation and Social impact. The website has also explored other revenue streams, such as Events and Conferences, which bring together Thought leaders and Innovators to discuss Sustainability and Social entrepreneurship, including SXSW, TED Conference, and World Economic Forum.

● Criticisms and Controversies

Good.is has faced criticism for its approach to Sponsored content and Native advertising, with some critics arguing that the website's focus on Brands and Advertising undermines its mission to promote Sustainability and Social impact. The website has also been criticized for its lack of Diversity and Inclusion, with some critics arguing that the website's focus on Privileged and Elite perspectives neglects the experiences and perspectives of Marginalized communities, such as those highlighted by Black Lives Matter, Feminist movement, and LGBTQ+ rights movement. Despite these criticisms, Good.is remains a popular and influential platform for Social entrepreneurship and Sustainability, with a wide range of Thought leaders and Innovators contributing to the website, including Richard Branson, Arianna Huffington, and Seth Godin.

Category:Online magazines