Fidelity Go

Fidelity Go is a robo-advisor service offered by Fidelity Investments, a leading financial services company founded by Edward Johnson II and now led by Abigail Johnson. Fidelity Go provides automated investment management services to its clients, leveraging the expertise of Fidelity Investments and its affiliates, such as Fidelity Brokerage Services and National Financial Services. With its user-friendly interface and diversified investment portfolios, Fidelity Go competes with other prominent robo-advisors, including Betterment, Wealthfront, and Schwab Intelligent Portfolios from Charles Schwab Corporation. Fidelity Go's services are designed to cater to a wide range of investors, from beginners to experienced investors, including those who have accounts with Vanguard, T. Rowe Price, or E\*TRADE.

Introduction

Fidelity Go is designed to provide investors with a convenient and low-cost way to manage their investments, using a combination of exchange-traded funds (ETFs) and other investment vehicles. The service is backed by the expertise of Fidelity Investments, which has a long history of providing financial services to individuals and institutions, including 401(k) plans and individual retirement accounts (IRAs). Fidelity Go's automated investment platform is similar to those offered by other robo-advisors, such as Personal Capital, FutureAdvisor, and LearnVest, which was acquired by Northwestern Mutual. By offering a range of investment options and low fees, Fidelity Go aims to attract investors who are looking for a hassle-free investment experience, including those who have invested with Robinhood, Stash, or Acorns.

Features

Fidelity Go offers a range of features that make it an attractive option for investors, including tax-loss harvesting, rebalancing, and diversification. The service also provides investors with access to a team of investment professionals, including chartered financial analysts (CFAs) and certified financial planners (CFPs), who can provide guidance and support. Fidelity Go's platform is user-friendly and easy to navigate, allowing investors to quickly and easily open an account, fund their investments, and track their progress, similar to the platforms offered by Ally Invest, Merrill Edge, and E\*TRADE. Additionally, Fidelity Go offers a mobile app, allowing investors to manage their investments on-the-go, using their iPhone, Android, or other mobile devices.

Investment Options

Fidelity Go offers a range of investment options, including domestic stocks, international stocks, bonds, and commodities. The service uses a combination of index funds and actively managed funds to provide investors with a diversified portfolio, similar to the investment options offered by Vanguard Total Stock Market Index Fund and iShares Core U.S. Aggregate Bond ETF. Fidelity Go's investment portfolios are designed to cater to different investment objectives and risk tolerance levels, including conservative, moderate, and aggressive investment strategies, which are similar to those offered by T. Rowe Price and Franklin Templeton Investments. Investors can choose from a range of pre-built portfolios or create their own custom portfolio using Fidelity Go's online tools, which are similar to those offered by Schwab and Fidelity Brokerage Services.

Fees and Pricing

Fidelity Go charges a competitive fee for its services, with no management fees for accounts with balances under $10,000. For accounts with balances over $10,000, Fidelity Go charges a management fee of 0.35% per year, which is lower than the fees charged by some other robo-advisors, such as Wealthfront and Betterment. Fidelity Go also offers a range of other services, including investment advice and financial planning, which can be accessed for an additional fee, similar to the services offered by Charles Schwab Corporation and Raymond James Financial. Overall, Fidelity Go's fees and pricing are designed to be transparent and competitive, making it an attractive option for investors who are looking for a low-cost investment solution, including those who have invested with Robinhood or Stash.

History

Fidelity Go was launched in 2016 by Fidelity Investments as a way to provide automated investment management services to its clients. The service was designed to cater to a wide range of investors, from beginners to experienced investors, and to provide a low-cost alternative to traditional financial advisors, such as those offered by Merrill Lynch and Morgan Stanley. Since its launch, Fidelity Go has grown rapidly, attracting thousands of clients and managing billions of dollars in assets, similar to the growth experienced by other robo-advisors, such as Wealthfront and Betterment. Today, Fidelity Go is one of the leading robo-advisors in the industry, competing with other prominent players, including Schwab Intelligent Portfolios and Vanguard Personal Advisor Services.

Security and Regulation

Fidelity Go is a secure and regulated investment platform, backed by the expertise and resources of Fidelity Investments. The service is registered with the Securities and Exchange Commission (SEC) and is a member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC). Fidelity Go's platform is also protected by encryption and two-factor authentication, ensuring that investors' personal and financial information is secure, similar to the security measures used by Charles Schwab Corporation and E\*TRADE. Additionally, Fidelity Go's investment portfolios are diversified and regularly rebalanced to minimize risk, providing investors with a secure and stable investment experience, similar to the investment experience offered by T. Rowe Price and Franklin Templeton Investments. Category:Financial services companies