Atout France

Atout France is the national tourism development agency of France, responsible for promoting French tourism and developing the country's tourism industry, in collaboration with French Ministry of Europe and Foreign Affairs, French Ministry of Economy and Finance, and other organizations such as UNESCO, European Union, and World Tourism Organization. Atout France works closely with Air France, SNCF, and other transportation companies to promote French travel and tourism. The agency also partners with Accor Hotels, Novotel, and other hospitality companies to develop and promote French hospitality.

● Introduction

Atout France is responsible for promoting France as a tourist destination, highlighting its rich cultural heritage, including Louvre Museum, Notre-Dame de Paris, and Palace of Versailles. The agency works to attract visitors from around the world, including China, United States, Germany, and United Kingdom, and to promote French cuisine, French wine, and other aspects of French culture, such as French fashion, French art, and French music. Atout France also collaborates with French regions, such as Île-de-France, Provence-Alpes-Côte d'Azur, and Bourgogne-Franche-Comté, to promote their unique attractions and experiences, including French Riviera, Mont Saint-Michel, and French Alps. The agency's efforts are supported by French Embassy, French Consulate, and other diplomatic missions around the world, including Embassy of France in Washington, D.C., French Embassy in Beijing, and French Consulate in New York City.

● History

Atout France was established in 2009 as a result of the merger between Maison de la France and ODIT France, with the goal of creating a single, unified agency to promote French tourism. The agency's creation was supported by French President Nicolas Sarkozy, French Prime Minister François Fillon, and other government officials, including Minister of State for Tourism, Minister of Culture and Communication, and Minister of Economy, Industry and Employment. Atout France has since worked to promote France as a tourist destination, partnering with organizations such as European Travel Commission, World Travel & Tourism Council, and International Air Transport Association, and participating in international events like ITB Berlin, World Travel Market, and International Tourism Trade Fair.

● Organization

Atout France is headquartered in Paris, France, and is governed by a board of directors that includes representatives from French Ministry of Europe and Foreign Affairs, French Ministry of Economy and Finance, and other government agencies, such as French National Tourism Committee, French Hotel Industry Association, and French Travel Agents Association. The agency is led by a CEO, who is responsible for overseeing the organization's activities and implementing its strategic plan, in collaboration with French Tourism Development Agency, French National Research Agency, and other organizations. Atout France also has a network of regional offices and representatives around the world, including Atout France USA, Atout France China, and Atout France Japan, which work to promote French tourism and provide support to tourists and travel professionals, in partnership with Airbus, Renault, and other French companies.

● Activities

Atout France engages in a range of activities to promote French tourism, including marketing and advertising campaigns, trade shows and events, and research and development initiatives, in collaboration with Google, Facebook, and other technology companies. The agency works to attract visitors from around the world, including China, United States, Germany, and United Kingdom, and to promote French cuisine, French wine, and other aspects of French culture, such as French fashion, French art, and French music. Atout France also provides support to tourists and travel professionals, including travel guides, maps, and other resources, in partnership with Michelin, Lonely Planet, and other travel companies. The agency's activities are supported by French Embassy, French Consulate, and other diplomatic missions around the world, including Embassy of France in Washington, D.C., French Embassy in Beijing, and French Consulate in New York City.

● Tourism Development

Atout France works to develop and promote French tourism by supporting the creation of new tourist attractions and experiences, such as Disneyland Paris, Europa-Park, and Futuroscope. The agency also provides funding and support for tourism development projects, such as the French Riviera and Mont Saint-Michel, and works to promote sustainable tourism and responsible tourism practices, in collaboration with UNEP, WWF, and other environmental organizations. Atout France partners with French regions, such as Île-de-France, Provence-Alpes-Côte d'Azur, and Bourgogne-Franche-Comté, to promote their unique attractions and experiences, including French Alps, Loire Valley, and French countryside. The agency's efforts are supported by French Ministry of Ecology and Energy, French Ministry of Agriculture and Food, and other government agencies, including French National Park Agency, French Forest Agency, and French Water Agency.

● International Presence

Atout France has a strong international presence, with offices and representatives around the world, including Atout France USA, Atout France China, and Atout France Japan. The agency participates in international events like ITB Berlin, World Travel Market, and International Tourism Trade Fair, and works to promote French tourism and attract visitors from around the world, including China, United States, Germany, and United Kingdom. Atout France also collaborates with international organizations, such as UNESCO, European Union, and World Tourism Organization, to promote sustainable tourism and responsible tourism practices, and to support the development of French tourism and French culture, in partnership with Air France, SNCF, and other transportation companies. The agency's international presence is supported by French Embassy, French Consulate, and other diplomatic missions around the world, including Embassy of France in Washington, D.C., French Embassy in Beijing, and French Consulate in New York City. Category:Tourism