Atomic Skis

Atomic Skis
Name	Atomic Skis
Type	Private
Industry	Sports equipment
Founded	1955
Founder	Alois Rohrmoser
Headquarters	Altenmarkt im Pongau, Austria
Key people	Christian Höflehner
Products	Skis, bindings, boots, poles
Parent	Amer Sports

Atomic Skis is a renowned manufacturer of skiing equipment, including alpine skiing and cross-country skiing gear, with a rich history dating back to 1955. Founded by Alois Rohrmoser in Altenmarkt im Pongau, Austria, the company has become a leading brand in the ski industry, with its products used by top athletes such as Marcel Hirscher, Hermann Maier, and Phil Mahre. Atomic Skis has been a part of Amer Sports since 1994, a company that also owns other notable brands like Salomon Group, Arc'teryx, and Mavic. The company's products are designed in collaboration with top ski resorts like St. Anton am Arlberg, Chamonix, and Whistler Blackcomb.

Introduction

Atomic Skis has been at the forefront of innovation in the ski industry, with a strong focus on research and development, as evident from its partnerships with University of Innsbruck, University of Salzburg, and Grenoble Alpes University. The company's commitment to quality and performance has earned it numerous awards and recognition, including the ISPO Award and the Eurobike Award. Atomic Skis has also been involved in various ski competitions, such as the FIS Alpine World Ski Championships, the Winter Olympics, and the X Games, where its products have been used by top athletes like Lindsey Vonn, Ted Ligety, and Bode Miller. The company's products are available in ski shops and online retailers like REI, Moosejaw, and Backcountry, and are used by ski instructors and ski coaches from organizations like PSIA and CSIA.

History

The history of Atomic Skis dates back to 1955, when Alois Rohrmoser founded the company in Altenmarkt im Pongau, Austria. In the early years, the company focused on producing ski bindings and other ski equipment, but soon expanded its product line to include skis and ski boots. In the 1970s, Atomic Skis introduced its first alpine skiing skis, which quickly gained popularity among ski racers and freestyle skiers. The company's products were used by top athletes like Pierre Harvey, Nancy Greene, and Franz Krieger, who competed in events like the Winter Olympics and the FIS World Cup. Throughout the 1980s and 1990s, Atomic Skis continued to innovate and expand its product line, introducing new technologies like ski bindings with diagonal release and skis with cap construction. The company has also collaborated with other notable brands like Rossignol, Head, and Fischer Skis.

Products

Atomic Skis offers a wide range of products, including alpine skiing skis, cross-country skiing skis, ski bindings, ski boots, and ski poles. The company's product line includes skis for various ski disciplines, such as slalom skiing, giant slalom skiing, and super-G skiing. Atomic Skis also offers a range of ski boots for different skiing styles, from racing boots to freeride boots. The company's products are designed in collaboration with top ski athletes like Jonny Moseley, Jeret Peterson, and Tanner Hall, and are tested at ski resorts like Jackson Hole Mountain Resort, Squaw Valley Ski Resort, and Les Arcs. Atomic Skis has also partnered with organizations like USSA, CSIA, and PSIA to develop products that meet the needs of ski racers and ski instructors.

Technology

Atomic Skis has been at the forefront of innovation in the ski industry, introducing new technologies like ski bindings with diagonal release and skis with cap construction. The company has also developed advanced materials like carbon fiber and titanium, which are used in its high-performance skis and ski bindings. Atomic Skis has also introduced innovative features like ski boots with heat-moldable liners and skis with rockered tips. The company's products are designed using advanced computer-aided design (CAD) software and are tested using finite element analysis (FEA) and computational fluid dynamics (CFD). Atomic Skis has collaborated with research institutions like MIT, Stanford University, and University of California, Berkeley to develop new technologies and materials.

Sponsorships

Atomic Skis has sponsored numerous ski athletes and ski teams over the years, including Marcel Hirscher, Hermann Maier, and the Austrian Ski Team. The company has also sponsored various ski events, such as the FIS Alpine World Ski Championships and the X Games. Atomic Skis has partnered with organizations like USSA, CSIA, and PSIA to support ski development programs and ski competitions. The company has also sponsored ski films and ski documentaries, such as Warren Miller Entertainment and Matchstick Productions. Atomic Skis has collaborated with other sponsors like Red Bull, The North Face, and GoPro to support ski athletes and ski events.

Manufacturing

Atomic Skis manufactures its products in Altenmarkt im Pongau, Austria, and Trutnov, Czech Republic. The company uses advanced manufacturing techniques like injection molding and 3D printing to produce its skis, ski bindings, and ski boots. Atomic Skis has implemented sustainable manufacturing practices, such as using renewable energy and reducing waste management. The company has also partnered with suppliers like BASF, DuPont, and 3M to source high-quality materials. Atomic Skis has collaborated with research institutions like Fraunhofer Society and German Aerospace Center to develop new manufacturing technologies and materials. The company's products are distributed through a network of ski shops and online retailers like REI, Moosejaw, and Backcountry.

Category:Skiing equipment manufacturers